معلومات عن هذه الحلقة
In this special episode of Ads Decoded, recorded live at Google's Rethink Retail event in New York City, host Ginny Marvin sits down with Enric Durany, Group Product Manager for retail advertiser experiences.
Together, they unpack actionable strategies to help performance marketers and retailers capture holiday demand, connect with shoppers at every step of their purchase journey, and maximize campaign efficiency.
Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.
Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.
Hosted on Acast. See acast.com/privacy for more information.
الإنجليزية
الولايات المتحدة
النص 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
البحث في الحلقات الماضية
البحث في الحلقات السابقة من Ads Decoded.
حلقات أخرى في هذا البودكاست
For a long time, creator marketing was seen as a "big brand" awareness play or best suited for retail businesses. If your focus is on performance, B2B, or lead generation, creator content might not have been in your toolkit - until now. In this episode of Ads Decoded, host Ginny Marvin is live from…
Conversational shopping in AI Mode. Virtual try-on. Agentic checkout. Business Agent on Search. Google Lens in YouTube Shorts. Shoppable CTV.
The secret powerhouse behind them all? Your product data. It’s no longer just a list of SKUs; it’s the high-resolution infrastructure for the next era …
Is generative AI leading to a "sea of sameness" in advertising? This week, we’re tackling the creative burden - from the pressure to produce endless aspect ratios for YouTube to the fear of losing brand control in an automated world.
In this episode of Ads Decoded, host Ginny Marvin sits down with …
Getting your bidding and budget dialled in has always been a vital part of campaign success, but it takes on new significance in the era of AI. The strategies and settings you use do more than manage spend - they’re how you signal your business priorities to the system, so it can more effectively d…
From tracking fragmented online-to-offline user journeys to navigating conversion windows that can stretch for months, lead gen marketers face a set of challenges that are uniquely complex. In this episode of Ads Decoded, we’re looking past the simple form fill to discuss how practitioners can mast…
إخلاء المسؤولية: البودكاست والأعمال الفنية المضمنة في هذه الصفحة مأخوذة من Google، وهي مملوكة لمالكها وليست تابعة لشركة Listen Notes, Inc أو معتمدة منها.
تعديل
شكراً على مساعدتنا في الحفاظ على قاعدة بيانات البودكاست مُحدَّثة.
