#184 InStitchu: Affordable luxury
After graduating from uni and entering the corporate world, high school mates Robin McGowan and James Wakefield struggled to find suits and shirts that not only fit well but didn't break the bank. So in 2011, they launched InStitchu, selling made-to-measure menswear at an affordable price. I talk t…
Tailored Technology: The InStitchu Story | #097
In this episode of Add To Cart, we are joined by James Wakefield and Robin McGowan, co-founders of InStitchu. InStitchu are changing up the suit, work and all together put together the fashion industry by offering tailored designs at a fraction of the cost of traditional bespoke designers. InStitch…
InStitchu's brazen approach to growing market share: Robin McGowan
The co-founder of high-profile custom fashion retailer InStitchu shares his experiences on competing against the big boys and developing a new form of retailing. As Robin explains, consumers have never been more savvy: they want to know the journey "from farm to fashion", and expect tailored produc…
'The growth strategy delivering us 116% growth': Robin McGowan, InStitchu
Robin McGowan of custom-made men's formalwear retailer InStitchu returns to the My Business Podcast to discuss how his business has approached revenue diversification. He reveals: • How the business is achieving 116 per cent year-on-year growth • His tips for making fast growth sustainable • Divers…
AB 160: From Down Under To Downtown - How Do You Turn A Business Digital?
InStitchu officially launched in 2012, and is the brainchild of long-time mates, James Wakefield and Robin McGowan. The pair first met in high school and started the venture after lucrative careers in the financial and Property sectors: James an Associate Advisor at Macquarie Bank (Australias leadi…
Men's Style - what you and your groom need to know when choosing a wedding suit
There are countless magazine and blog articles for brides on choosing the right wedding dress but in this episode, I thought it was about time we covered some of the challenges facing grooms!
I sat down with Robin McGowan, co-founder of Australian brand Institchu which offers completely customisab…
Ep. 8 - A BRAND new you! With InStitchu's co-founder, Robin McGowan!
Why is personal branding so important? How does the way you dress impact how people perceive you? In this episode, I sit down with one of InStitchu's co-founders, Robin McGowan, to find out how InStitchu became one of the leading custom tailored menswear shops in Australia. Robin's personal entrepr…
#7 How To Reflect Your Own Personal Style In Your Wedding Attire With Robin McGowan of InStitchu
Wedding gowns tend to be the centrepiece outfit but at Polka Dot Wedding, we think suits also deserve the spotlight! Suits shouldn’t be an afterthought, and they never are at InStitchu. Today, Mary (she/her) is joined by Robin McGowan (he/him) who is one of the co-founders of InStitchu.
Robin start…
How Two Guys With Zero Fashion Experience Built A Suit Empire
Founded in 2012 by two 24-year-old graduates with zero fashion experience. A business plan sketched above a humble Sydney cafe. The brand that accidentally disrupted the entire menswear industry.
Robin McGowan and James Wakefield knew exactly what they wanted: a great-fitting, custom made-to-measu…
TFS#261 - James Wakefield, Building Australia's $40M/Year Custom Suit Empire (Institchu)
James Wakefield is the co-founder and Managing Director of Institchu, an Australian made-to-measure tailoring company he launched with Robin McGowan in 2012. Under his leadership, Institchu has grown into one of Australia's leading custom menswear brands by combining traditional tailoring with mode…
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