S11 Bonus: The Modern Playbook for Pioneering 'Feature Flags as a Measurement Layer' with Trevor Stuart, Co-Founder of Split & GM/SVP of Feature Management at Harness
Trevor Stuart was born in Florida, but raised in Seattle. He was the son of a tech CFO and an Episcopalian minister - so he learned life at many different angles. He graduated from Boston College, and went into investment banking at Morgan Stanley. Beyond that, he worked at RelateIQ prior to being …
Growing B2B SaaS Through Data And Consistent Execution | Kostya Vashkevich from Measurement Layer
Kostya Vashkevich, B2B SaaS growth consultant at Measurement Layer, explains how established software businesses can approach growth through data rather than gut feeling. He shares why conversations with stakeholders and careful analysis of fragmented information are both essential to identifying o…
Personalisation without compromising privacy
Users want personalisation, but an increasingly challenging targeting landscape – full of signal loss, third-party cookie deprecation, heightened consumer skepticism and increased regulation – is making fulfilling this wish tricky.
On this episode of the Performance Marketing Unlocked podcast, Sim…
Jen Grogono: Every Company Is Becoming a Media Company | Ep 1311
In this episode of The Digital Executive Podcast, host Brian Thomas sits down with Jen Grogono, founder and CEO of uStudio, to explore why the future of enterprise training and internal communications looks a lot more like Spotify than a company intranet. Jen opens with the founding story of ON Ne…
3552: How CI&T Is Turning AI Ambition Into Measurable Business Results
What does real AI transformation look like when leaders stop chasing prototypes and start demanding outcomes they can actually measure?
That question sat at the center of my conversation with Alex Cross, Chief Technology Officer for EMEA at CI&T, alongside Melissa Smith, as we unpacked why so many…
AI Can Lie and You Can't Prove It: Joe Kristiansen's on Founder Challenges and Model-Agnostic Measurement Layer
In this episode of The MikeyG Podcast Experience, entrepreneur and enterprise architect Joe Kristiansen shares his unique journey from 13 years in Canadian military search and rescue to creating CMEF, a model-agnostic measurement layer designed for large language models. Joe dives deep into the cha…
Trilleco: No-Code Industrial IoT for Environmental Impact
Miriam Janke, co-founder of Berlin-based Trilleco, on a no-code industrial-IoT platform that helps companies measure and cut their environmental impact.
Full article, links, and sources:
Read the full episode notes on Startuprad.io
Why this matters for deep tech: Turning IoT data into carbon acti…
ChatGPT Ads Hit Europe: Why Your First 3 Months Will Disappoint
ChatGPT Ads are live in 31 European markets — but your account can't use tROAS, remarketing, demographics or an API yet. Here's what to actually expect.
OpenAI announced on 18 August that ChatGPT Ads are rolling out across Europe, and advertiser demand is already enormous. Mike Ryan and Chris Schar…
230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad
What's up everyone, today we have the pleasure of sitting down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing.
We'll cover:
(00:00) - Intro
(01:14) - In This Episode
(06:37) - Why Attribution Breaks Down in a Zero Click World
(16:09) - What the All…
Entity Lock Protocol and the BackTier Visibility Path: From Rankings to Selection with Jason Todd Wade of BackTier
Entity Lock Protocol™ + BackTier Visibility Path™: How Jason Todd Wade of BackTier Explains the Shift from SEO Rankings to AI Selection
ELP + BVP: Jason Todd Wade of BackTier on AI Visibility, Selection, and Machine Trust
Entity Lock Protocol™ and BackTier Visibility Path™ by Jason Todd Wade of Bac…
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