# Maxwell Maltz
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maxwell maltz (March 10, 1899 – April 7, 1975) was an American cosmetic surgeon and author of Psycho-Cybernetics (1960), which was a system of ideas that he claimed could improve one's self-image leading to a more successful and fulfilling life. He wrote several books, among which Psycho-Cybernetics was a long-time bestseller — influencing many subsequent self-help teachers. His orientation towards a system of ideas that would provide self-help is considered the forerunner of the now popular self-help books.
32: Write It Like It's Already True: The Science of Journaling
In this episode, Stan Gibson explores the transformative power of visioning, goal setting, and journaling to create a life by design. He shares science-backed techniques for rewiring the brain, the importance of specificity, and practical tips for integrating these practices into daily life.
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How to Build a Growth Mindset and Break Limiting Beliefs Using Your Inner Blueprint
Adrian Treacy is an Irish entrepreneur, author, and mindset coach with over 20 years of experience in sales, SaaS, revenue management, and business operations. While working with Sixt Rent a Car in Ireland, he helped increase incremental sales from approximately €1.5 million to nearly €3 million in…
A Bigger Identity Requires A Larger Pot
Host John Street uses the plant-and-pot metaphor to show why true expansion often requires changing who we believe we are. Drawing on ideas like the vacuum law of prosperity and Maxwell Maltz’s self-image thermostat, he explains the Law of Identity Transformation: awaken, become, align, and create.…
Momentum Spiral: How to Stop Waiting and Start Becoming
John Street introduces the "momentum spiral," a simple model showing how identity, action, and results continually reinforce one another. He explains why be-do-have is not strictly linear and why taking action creates the identity and momentum needed for lasting change.
Using examples, lessons fro…
The Inner Game Most Sales Leaders Never Coach with Collin Henderson
Most sales leaders coach the outer game: pipeline, routing plans, pricing, KPIs. That’s maybe 15 percent of performance. The rest sits under the surface in self-doubt, fear of other people’s opinions, and the stories reps tell themselves about who they are. Collin Henderson was a two-sport Division…
Can This Book ACTUALLY Change Your Entire Life? | #76
In this review of Psycho-Cybernetics, I break down Maxwell Maltz’s key ideas and explore whether his exercises can help you shift your identity.✨ Take the free assessment to gain a deeper understanding of the changes that are right for you:https://selfconcept.com/?utm_source=podcast&utm_medium=epis…
642: Private Money: What the Experts Warn Against Before You Lend (Or Borrow!) w/Beth Johnson and Alex Breshears
Is private money lending the next best way to invest? To the everyday landlord, home flipper, or once-in-a-while investor, private lending seems completely foreign. Why would you lend money when you can put it into your deals? And even if you wanted to, wouldn’t it take millions, or at least a few …
Sudden I Impact, October 17, 2026
Sudden I Impact
Manifestation 222, Part 1: It's an Inside Job — Identity, Beliefs, and the Power of Your Words
In a solo lecture titled "Manifestation 222, Part 1," host Dwight Lee argues that manifestation is an inside job, walking listeners through the beliefs, identity patterns, and self-talk …
Sudden I Impact, October 17, 2026
Sudden I Impact
Manifestation 222, Part 1: It's an Inside Job — Identity, Beliefs, and the Power of Your Words
In a solo lecture titled "Manifestation 222, Part 1," host Dwight Lee argues that manifestation is an inside job, walking listeners through the beliefs, identity patterns, and self-talk …
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