# Lisa Cole
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lisa cole (born May 14, 1973) is an American soccer coach and former player, who is currently the head coach of the Antigua and Barbuda women's national football team and the Head of Women's Football Development at the Antigua and Barbuda Football Association. She is most known for being the former head coach for the Boston Breakers in the National Women's Soccer League (NWSL).
== Early life ==
Cole graduated from Kentridge High School in Kent, Washington and attended Pacific Lutheran University from 1993 to 1997, where she competed in four years of collegiate women's soccer.
Episode 367 | The Limitless CMO: Rebuilding Marketing to Scale Impact in the Age of AI
In this #MillenniumLive conversation, Lisa Cole of 2X joins The Millennium Alliance to discuss the operating-model shift modern CMOs need to make as expectations accelerate and traditional resource models break down. Drawing from The Limitless CMO, Lisa will unpack why marketing leaders are being a…
Ep. 136 - The Trust Recession, the Death of the BDR, and the Return of the Full Cycle AE with John Tecce - Part 2
General Episode Description:
In Part 2 of this Selling Intelligence conversation, John Tecce, Vice President of Growth at 2X, explores what the next generation of go-to-market organizations will actually look like as AI, automation, and human expertise continue to converge.
John explains why the fu…
John Rossi on Door-Knocking, Doxing, and Debbie Hecht's Big Rhinebeck Win
Norm sits down with campaign strategist John Rossi, the operative behind Debbie Hecht's landslide win in the Rhinebeck Town Supervisor Democratic primary. Rossi walks through the mechanics of a winning local campaign: his "three Ms" of money, messaging, and mobilization, why door-knocking beats soc…
Marketing and Its Fallacies in the AI Age with Lisa Cole of 2X Marketing
Lisa Cole, a four-time Chief Marketing Officer and current CMO at 2X, discusses the challenges marketers face in doing more with fewer resources and the misconceptions around AI in marketing. She explains that while AI can automate tactical tasks, human judgment remains essential for creating uniqu…
Why AI Is Making Marketing’s “Do More With Less” Problem Worse | Lisa Cole
On AI Today, host interviews Lisa Cole, CMO and AI Officer at 2X, a global B2B go-to-market subscription services provider that lets mid-market and enterprise teams subscribe to marketing talent without long-term contracts to add skills and flexible capacity without operational burden.
Cole explai…
Why Your Marketing Org Chart Is Already Obsolete with Dom Colasante, Founder of 2X
Most CMOs are trying to solve an operating model problem with a job posting. Dom Colasante is the founder of 2X, and he has spent the better part of a decade helping B2B companies run marketing, sales, and customer success as one system. Following 2X's acquisition of KnownWell, he is betting the co…
Lisa Cole: When God Doesn't Answer the Way You Prayed
What happens when you pray for a miracle, but the outcome isn't what you hoped for?
Myron Mullings sits down with longtime friend Lisa Cole, who lost her husband, Matt, after a battle with brain cancer. Lisa opens up about her anger with God, the struggle to surrender, and how her husband's illnes…
The Limitless CMO, with Lisa Cole
I want to share three experiences I've had and I want you to see if there's anything off about them: A while ago I sat with a RevOps leader, while they scrolled through a CRM where every single lead was tagged as an MQL. "Marketing sets them all to that," they said matter-of-factly. Sales knew, ma…
The Limitless CMO, with Lisa Cole
I want to share three experiences I've had and I want you to see if there's anything off about them: A while ago I sat with a RevOps leader, while they scrolled through a CRM where every single lead was tagged as an MQL. "Marketing sets them all to that," they said matter-of-factly. Sales knew, ma…
RN to Realtor: the Career Pivot She Didn't Plan Turned Out to Be the One That Fit | Lisa Cole, the Cole Team
You raised your hand to help with your husband's career change — and somewhere along the way, you became the one running everything. What you didn't expect? You actually fell in love with the work. If you've ever stumbled into something you never planned and realized it fits you better than the car…
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