# Jackie Murphy

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The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It)

Send Jackie A Message! The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It) Roughly 91% of boutique studios aren't sustainably profitable — and most owners are convinced that's a revenue problem. It isn't. In this episode, Jackie breaks down the three numbers that actuall…

The Handbook Trap: Why a Handbook Won't Fix Your Team

Send Jackie A Message! Everyone in the yoga and Pilates world is telling you the same thing right now: you need a handbook. And they're right — until they let you believe the handbook is the fix. Because here's what the research shows: SOPs don't fail because they're badly written. They fail becaus…

Should Your Studio Run Ads Yet? The Cost of Waiting and the 5 Green Lights

Send Jackie A Message! You've told yourself you'll grow organically first. Referrals, word of mouth, posting the right way. Ads are for later, when you're bigger. That sounds responsible, and it is costing you money every single month. In this episode, Jackie Murphy breaks down the invisible invoic…

Ads Find Her, Your Content Convinces Her: The System That Fills Studios

Send Jackie A Message! Ads Find Her, Your Content Convinces Her: The System That Fills Studios Do I run ads, or do I just keep posting organically? It's the question every studio owner asks... and it's not the right question. In this episode, I'm sharing the one number that should reorganize your w…

What Ads Really Cost: The Payroll-Savvy Way to Get New Students Every Month

Send Jackie A Message! You want to be well known in your town. You want more bodies in the room, because a full class is more fun to teach. You want a predictable way to grow your membership instead of waiting on referrals. And you want fresh faces, because you have been rotating through the same p…

4 Beliefs That Are Keeping Your Ads From Growing

Send Jackie A Message! Someone once told me, kind of proudly, that he scrolls right past every sponsored listing on Google. Like it was a small act of resistance. I've thought about it ever since, because I don't think he was talking about Google at all. He was telling me what he believed about pay…

Nobody's Signed Up Yet: Why Your Training or Retreat Isn't Filling (And What Fixes It)

Send Jackie A Message! "Jackie, not enough people have enrolled yet." I have heard that sentence more than any other in the last few weeks. Teacher trainings. Fall retreats. Workshop weekends. And underneath it is always the same fear: if I don't fill this, what does that say about my offer, my stu…

Re-Air – Make Your After Class Announcement Effective

Send Jackie A Message! In this episode, I teach you exactly what you should be doing in your after class announcements.This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner. Here's why I'm so passionate about this: In my first year teaching yoga…

Re-Air – 5 Key Parts Of Marketing Your Yoga Business

Send Jackie A Message! Today we're addressing the 5 Key Parts Of Marketing Your Yoga Business. Yoga teachers know that marketing is essential for their yoga business to thrive.  But marketing is more than just posting on a social media channel or emailing a newsletter.  Instead of searching for mar…

Re-Air – Create A Profitable Yoga Business in One Hour A Day

Send Jackie A Message! In this episode, I teach you how to Create A Profitable Yoga Business in One Hour A Day. In today’s episode, we'll cover: Why you might think just doing more is the answer.   How to stop overworking and create your business in one hour a day.  How working one hour a day will…