How to Get Your Product Featured in Gift Guides: PR Dos & Don’ts
Want to get your product featured in holiday gift guides, product roundups, and online publications?
In this episode, PR coach Gloria Chou breaks down how small business owners and product-based brands can pitch journalists and land organic PR features without a PR agency or industry connections.
Y…
How to Get Your Product Featured in Gift Guides: Your Most Common Questions Answered
Want to get your product featured in holiday gift guides, product roundups, and online magazines — without paying for ads or hiring a PR agency?
In this episode of the Small Business PR Podcast, PR expert Gloria Chou breaks down how small businesses and product-based founders can pitch journalists …
How to Pitch Your Product for Gift Guides
Want to get your product featured in a holiday gift guide, shopping roundup, or product recommendation article?
In this episode, Gloria Chou sits down with shopping editor and journalist Emily Cieslak to break down what actually makes a product pitch stand out — and what causes journalists to immed…
How To Get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 1)
What actually makes a journalist open your pitch — and what makes them immediately hit delete?
In this special re-air, I’m bringing back one of our most valuable conversations with Amy Goodman, a veteran TV journalist and correspondent with 20+ years of media experience.
Amy pulls back the curtain …
How to Get Your Small Business Recommended by AI | Gloria Chou
When someone asks AI which business to choose, what gives it a reason to recommend yours? PR strategist Gloria Chou joins me to explain why she sees credible third-party coverage as an increasingly important part of AI visibility. Her argument: getting attention is only part of the job. Businesses …
how to get your products on TV with Amy Goodman - Part 2
What actually happens after you send a journalist a pitch? And what does it take to become the kind of source they come back to again and again?
With 23+ years of experience as a TV correspondent and journalist, Amy takes us behind the scenes of what journalists are really thinking when your pitch…
SEO vs AEO vs GEO: How to Get Your Products Found by Google and AI in 2026
SEO Isn’t Enough: How to Get Your Small Business Found + Recommended by AI
Your next customer may not find you on Instagram or even traditional Google search. They may ask ChatGPT or another AI tool what to buy—and your brand needs to show up in that answer.
In this episode, I break down SEO, AEO (…
Affiliates, Samples + Gift Guide PR with Shopping Editor Neha Tandon
Want to get your product featured in holiday gift guides, shopping roundups, and major publications — but aren't sure whether you need affiliate links, free samples, or an existing relationship with an editor?
In this episode of the Small Business PR Podcast, I sit down with shopping editor Neha Ta…
How to Use Perplexity AI for PR: 5 Ways to Get Media & Gift Guide Features
Want to get featured in gift guides, media roundups, and online publications without paying thousands of dollars for a PR agency?
In this episode of the Small Business PR Podcast, PR expert Gloria Chou shares 5 practical ways small business owners can use Perplexity AI to find PR opportunities, res…
How to Get Your Products Featured in Gift Guides & the Media (Part 1)
Want to get your product featured in gift guides, magazines, product roundups, and “best of” lists without paying for ads or hiring a PR agency?
In this episode of the Small Business PR Podcast, Gloria Chou shares 10 proven ways product-based businesses can find the right media angles, pitch journa…
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