# Georges Kern
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georges kern studied Political Science in Strasbourg, France, and graduated in Business Administration from the University of St. Gallen, Switzerland. He acquired experience in the fast-moving-consumer-goods sector at Kraft Foods Switzerland before moving into the watch industry.
Downturns and touchdowns: Georges Kern on Breitling's NFL deal
In this first episode of The Luxury Society podcast Season 2, hosts Robin Swithinbank and David Sadigh are joined by Georges Kern, CEO of Breitling, to discuss tariffs, transformation and the bold bets shaping the future of Swiss watchmaking.
Kern reflects on his six years at the helm of Breitling,…
The Business of Watches [003] Georges Kern: The Breitling CEO Talks Growth Despite Challenges Facing The Watch Industry
Georges Kern is emphatic. The Breitling Chief Executive Officer isn't slowing down on plans to expand his company's reach. Even as U.S. tariffs and economic headwinds challenge the industry, Kern is pushing ahead with planned launches of the Universal Geneve and Gallet brands in 2026.
He's already…
ECB's Lagarde reluctant to call end to cutting cycle
ECB President Christine Lagarde refuses to call an end to the central bank’s interest rate cutting cycle despite hailing the resilience of euro zone economies. Lagarde tells our colleagues Stateside she is anticipating all risks. Dutch chip maker ALSM posts net bookings ahead of forecasts for Q3 an…
Live from Dubai Watch Week 2025: Rolex CEO Speaks, $50k Watches, and the Future of Watch Culture
This episode is a live, energetic dispatch from Dubai Watch Week 2025, where Felix is immersed in the new, vastly expanded, and culturally electric atmosphere of the Middle East's premier horological event. Felix reports on the show's massive scale at the Burj Park location, the wave of incredible …
Ep 445: Previewing Watches & Wonders 2026
This week on the Worn & Wound podcast, Zach Kazan and Zach Weiss are previewing Watches & Wonders 2026, which at this point is just days away from opening. They discuss some of the fairly large changes that are in store for this year’s show, including the addition of Audemars Piguet and Sinn, a big…
Breitling vs. Richemont – Opposite Bets on an Industry in Flux – Episode 78
A grand reorganization of the luxury watch business is happening in front of us, and nowhere is it more visible than in the diverging strategies of two holding companies making opposite bets on the future. Gabe and Asher unpack the contrast between Breitling, which under Georges Kern has quietly re…
SUPERLATIVE: FOCUSING ON CREATIVITY AND EXCELLENCE WITH BREITLING WATCHES CEO - GEORGES KERN
This week on Superlative our host Ariel Adams is joined by Georges Kern, the CEO of Breitling Watches, brought to you by aBlogtoWatch.
Collection Reset – Working in Watches Changed How We Buy – Episode 91
Breitling relaunches Gallet on September 3rd. Openwork hosts Gabe Reilly and Asher Rapkin unpack Georges Kern's play: chronographs at 3,000–5,000 CHF, an exploration story aimed at Bremont, Longines, and Tudor, sold in Breitling boutiques. Plus Universal Genève and Breitling's return to Watches & W…
The Business of Watches [039] A Market Roundup Of Geneva Watch Days Releases With Tim Jeffreys And TanTan Wang
This week on The Business of Watches, a fresh take on the new releases we saw at Geneva Watch Days and what they might mean for the market. Ahead of a special request summer fondue dinner, Tim, TanTan and Andy discuss what they saw, what they liked and didn't from the slew of novelties presented du…
Scottish Watches Podcast #813 : Geneva Watch Days 2026 – The Final Watches From The Show
The grand finale of our Geneva Watch Days 2026 content. We’re talking Breitling’s new Gallet brand and the thinking behind creating a more accessible entry point into the Breitling family, getting seriously nerdy with HYT and the technology behind its fluid-filled watches, plus Girard-Perregaux’s…
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