# Gary Boyle
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Gary Winston Boyle (born 24 November 1941) is a British jazz fusion guitarist.
== Biography ==
Boyle was born in Patna, Bihar, India, on 24 November 1941. He attended the Leeds College of Music in the early 1960s and then joined the folk-rock band Eclection.
#110 - Customer Discovery for MSPs: Dwell Before You Sell | BMK VISION ROUNDTABLE
Your ticket surveys come back 95% satisfied - and Josh Peterson doesn't care. In this BMK Vision Roundtable, Josh and Gary Boyle bring in customer discovery expert Bob London to settle what actually measures client loyalty, and the answer isn't a score. It's a conversation most MSPs never have.
Bo…
#112 - MSP Sales Activity Tracking - You Can't Coach a Quota | BMK VISION ROUNDTABLE
Every MSP owner who hires a salesperson eventually hears some version of the same complaint: I hired you to sell, so let me sell. This roundtable puts that argument under real pressure.
Josh Peterson and Gary Boyle open an unprompted email from a sales manager titled "Your Activity Tracking Obsess…
#114 - MSP Payroll Debt - You Can't Grow Out of a Profit Problem | BMK VISION ROUNDTABLE
Most MSP owners can name the exact week they first borrowed money to make payroll. Josh Peterson and Gary Boyle treat that moment as a diagnosis rather than a cash flow event, and work backwards from it through gross profit, spending discipline, and the reason a new revenue line almost never rescue…
#116 - MSP Company Goals: Why Nobody Rallies Behind a Valuation | BMK VISION ROUNDTABLE
Most MSP company goals say the same thing. Hit a valuation, sell the business. It is an honest goal and a reasonable one, and it satisfies every conventional rule about how a goal is supposed to be written. It is also a goal nobody on your leadership team will ever get out of bed for.
Josh Peterso…
#118 - MSP Strategic Plans: How Many Initiatives Is Too Many | BMK VISION ROUNDTABLE
Most MSP strategic plans do not fail because the goal was wrong. They fail because the plan carried more initiatives than the company could ever execute.
In this BMK Vision Roundtable, Josh Peterson and Gary Boyle take apart a real example: a client plan Josh built that Gary told him was overbuilt…
#120 - MSP Software Costs: When Building Your Own Actually Pays | BMK VISION ROUNDTABLE
Josh Peterson is three billing cycles into a licensing dispute. His team submitted cancellations four months ahead of renewal, in writing. The renewal date passed without acknowledgement, the next invoice came back larger because the annual increase had been applied to seats that should have been g…
#122 - AI Outreach for MSPs: What to Ask Before You Sign | BMK VISION ROUNDTABLE
An MSP owner asked Josh Peterson a question with an obvious answer, right up until you look at it closely. He pays fifty to sixty thousand a year for a capable appointment setter. An AI outreach service quoted him thirty-six thousand to do more of the same work, across far more of the market. He go…
#124 - MSP Action Items - How Detailed Is Too Detailed | BMK VISION ROUNDTABLE
Josh brought a live client problem to this one. He had given a single leader about thirty action items for one initiative goal, and that leader told him it felt like being treated like a child. The feedback was fair. The instinct behind the thirty items was not wrong either, and that tension is the…
#125 - MSP Effective Hourly Rate - Why Time Entry Finally Matters | BMK VISION ROUNDTABLE
Josh Peterson has pushed MSP owners to enter all forty hours for more than twenty years, and lately he has noticed something new: they have mostly stopped arguing. Gary Boyle thinks the reason is money. Labor costs keep rising while contracts priced years ago never moved, and owners who want to kno…
#126 - MSP Owner Sales - Never Leave Without the Next Meeting | BMK VISION ROUNDTABLE
Josh Peterson opens with a claim most MSP owners will recognize: the owner who says he can't sell and the owner who says he's great at it often end up with the same pipeline. The difference, Josh argues, is not talent. It is the steps both of them skip in the first meeting.
He walks Gary Boyle thr…
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