#259 The Iconic: Erica Berchtold is braver than she is confident
Erica Berchtold is the unsuspecting CEO for The Iconic.
The eldest of four children, the daughter to a German migrant father and a mother who was a nurse.
After finishing up as the Managing Director at Rebel Sport, spending most of her career in the bricks and mortar world, Erica scored the CEO …
CEO of The Iconic, Erica Berchtold: Tech, digital spending, and managing supply chains in a pandemic
Erica Berchtold is chief executive of online fashion juggernaut The Iconic. She joins James and Paul to talk about steering the business through the COVID-19 pandemicGeneral advice only, if at all. Please seek your own advice or drop us a line for more information.
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Confidence + Setting Boundaries in Teen Girls, with Erica Berchtold
In today’s episode we’re speaking with The Iconic’s CEO and mother of 3, Erica Berchtold, about the role confidence plays in setting boundaries for teenage girls.
Erica shares with us insights into her own experience setting both personal and professional boundaries, and looks back on own youth to …
Ep. 33 - Erica Berchtold, CEO at THE ICONIC
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In today’s episode we talk to Erica Berchtold.
Erica is the CEO of Australian online marketplace, THE ICONIC.
THE ICONIC was launched in 2011 and has quickly become the number one online destination for fashion and lifestyle purchases both here in Australia and New Zealand. They carry o…
Ep. 9 - Erica Berchtold, CEO of The Iconic
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In this episode, which is approx 38 minutes, we talk to Erica Berchtold. Erica is CEO of pure-play retailer The Iconic. Prior to joining The Iconic in 2019, she was the Managing Director of Rebel Sport and Amart Sports (part of Super Retail Group). During our time together, we talk abou…
Blazing our own trail
In the last episode of Season 1 of Retail Therapy Paul Zahra speaks with Erica Berchtold, CEO of THE ICONIC. THE ICONIC is part of Global Fashion Group, one of the world's largest fashion retail businesses, connecting over 10,000 global and local fashion brands to a market of more than one billion …
Blazing our own trail
In the last episode of Season 1 of Retail Therapy Paul Zahra speaks with Erica Berchtold, CEO of THE ICONIC. THE ICONIC is part of Global Fashion Group, one of the world's largest fashion retail businesses, connecting over 10,000 global and local fashion brands to a market of more than one billion …
Erica Berchtold: CEO Of The Iconic On Impact, Influence & Building An Iconic Brand
Erica Berchtold is CEO of The Iconic. She is a passionate, high energy, high impact female Executive with the ability to build, lead...
The ATO Is Quietly Killing Your Favourite Brands
End of financial year is done and — despite the sale noise — the market actually went backwards in real terms, with Roy Morgan tipping EOFY growth of just 1.9%, under CPI. Mal's on the road in Sydney (yet another hotel), Alex is dodging a South Australian thunderstorm, and between the World Cup and…
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