New research: Did we lose GTM fit?
Our friends over at winning by design is about to drop new research - suggesting that we might just have lost GTM fit.
In todays episode, we discuss the research, and as usual what companies can do about it.
(00:00) - Introduction
(03:49) - Loss of go-to-market fit?
(06:25) - Why did we lose it…
B2B SaaS GTM Efficiency, Making Markets, Key Metrics and the Fundamentsl: Apr 18th, 2024
For April 18th, I am covering 4 great articles:
David Spitz uncovers the GTM mess in SaaS from an efficiency perspective
https://lnkd.in/eenB_xNi
Kyle Poyar lays out a key metric to measure your company’s efficiency and provides benchmarks
https://lnkd.in/esBDmerx
Tomasz Tunguz shares his thou…
E76: GTM Efficiency and the need for a "Chief Go-To-Market Officer"
In this episode of Topline, Sam, AJ, and Asad delve into the concept of GTM Efficiency, a metric introduced by David Spitz that measures the cost of generating NRR. They discuss the implications of this metric for tech companies, including its potential as a leading indicator of future performance…
RV216 - GTM Efficiency | Go To Market Live Episode 33
In this week’s live event, Chris is joined by finance expert David Spitz to dig into the intricacies of go-to-market efficiency, a crucial metric for SaaS companies. As businesses navigate 2025 planning and budget setting, understanding key performance indicators is indispensable. David provides a …
E80: David Spitz on the Evolution of SaaS Metrics and GTM Efficiency
In episode 80 of Topline, host Sam, AJ, and Asad sit down with David Spitz, a former investment banker turned entrepreneur, to tackle the topic of GTM efficiency. Together, they dive into the growing challenges SaaS companies face as GTM efficiency metrics continue to decline. David introduces a ne…
E119: What Public SaaS Can Learn from Private Equity
Public SaaS companies are growing faster—but private equity–backed SaaS companies are doing it more profitably. In this episode, AJ and Asad dig into new data from David Spitz comparing ARR growth and EBITDA margins across both groups, and debate what's really driving the difference: lower R&D spe…
Ep 4: Why Most GTM Efficiency Metrics Are Dead Wrong And What CROs Should Track Instead with Jacco van der Kooij
In this episode of GTM by the Numbers, host Brandon Redlinger chats with Jacco van der Kooij, founder of Winning by Design, to unpack why most GTM efficiency metrics are dead wrong—and what CROs should be tracking instead. They dive into the Bow Tie model, the rising cost of acquisition, and the un…
What It Really Costs to Grow: Benchmarking GTM Efficiency
Hosts Eddie Reynolds and Rachael Bueckert discuss a metric that most CROs overlook until it's too late: the Go-to-Market Efficiency Ratio. Why do revenue leaders who crush their numbers still get replaced? The answer lies in understanding what it actually costs to grow, not just whether you're grow…
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