# Dave Burnett

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December 3, 2025 – AI SEO Dave Burnett and 6000 Interviews Adam Torres

Dave Burnett – Author, Columnist, Speaker & CEO at AOK Marketing To get found in AI, honestly, is to do cool things, talk about the cool things you’ve done, and then do more cool things, enough for the fact that other people start talking about the cool stuff you’re doing. Dave Burnett is a sea…

PetaPixel’s Bold Camera Predictions for 2026 (Feat. DPReview's Richard Butler)

The holiday season is here, and the OM SYSTEM Holiday Savings Event continues. Right now, you can save up to $400 on many of the cameras and lenses that OM SYSTEM makes, including the popular travel camera, the OM-3. But that's not all: right now, almost every lens in the M.Zuiko lineup is on sale …

Dave Burnett: CEO at AOK Marketing

In this episode of Retain Grow Thrive, Joe Fox sits down with Dave Burnett—entrepreneur, digital marketing pioneer, and co-founder of Achievers—for a wide-ranging conversation that spans resilience, loyalty, and the future of ecommerce. From Dave’s early days as a hockey enforcer to building one of…

The 100 Square Rule: Maximizing Every Moment with Dave Burnett

In this episode, we deconstruct the "100 Squares" philosophy to discover how intentionality, perseverance, and a founder’s mindset transform a struggling startup into a sustainable success.

Resilient Leadership in an Age of Adversity and AI

Dave Burnett is a serial entrepreneur, former hockey enforcer, and AI-driven marketing strategist who has built and rebuilt businesses through extreme disruption. From taking punches on the ice to navigating a $70K-per-month business loss, and later recovering from a traumatic brain injury that era…

Quick Hits: Getting Your Business Found Online with Dave Burnett, AOK Marketing

The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Artificial Intelligence). It’s no longer enough to be one of the top options when someone Google searches a keyword you have attribution to. In this Quick Hit, you’ll hear from Dave Burnett…

Hockey Enforcer to $110M: Dave Burnett on Grit, Time, and Making AI See Your Startup

Former hockey enforcer Dave Burnett took punches for a living, then helped build Achievers.com (sold for $110M), watched his own business go to zero twice, and came back both times. In this episode, we dig into why founders with non-traditional backgrounds often outperform the textbook startup play…

S16 E08: SEO for the AI Era: How to Show Up in ChatGPT and AI Search with Dave Burnett

Search is changing fast and it’s no longer just about ranking on Google but also showing up in AI answers. In this episode, Franziska is joined by Dave Burnett, founder of AOK Marketing, who has spent nearly three decades in marketing and SEO. Dave breaks down how search has evolved from traditi…

EP917 - Dave Burnett on AI and the evolution of search

In this episode of Chasing the Insights, I talk to Dave Burnett. Dave talks to us about AI and the evolution of search. Dave Burnett is a seasoned entrepreneur, investor, and digital marketing expert with over 25 years of experience building and scaling businesses. Best known as the founder of …

Classics: Getting Your Business Found Online with Dave Burnett, AOK Marketing

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Arti…