E9: Generalists Are the Glue: Building a Consulting Portfolio - Kelsi Kriitmaa
Kelsi Kriitmaa spent 25 years across the UN, global NGOs, and private sector consulting before building what she calls a portfolio career - multiple revenue streams, multiple professional identities.
In this conversation, Kelsi and Cindy map out how the portfolio model actually works: relationship…
E7: Your Client Load and the Bell Curve Nobody Talks About - Tracey van Marcke
Tracey van Marcke didn't set out to build a fractional COO business. During COVID, her network kept asking "while you're looking, could you help with X?" After the third conversation, something clicked.
Five years later, TvM Impact Consulting supports nonprofit CEOs and executive directors as thei…
E6: Stop Perfecting Your Logo - Christine Lieu-Guzauskas
Most fractionals get stuck on branding two ways: ignore it entirely, or lose weeks in a logo spiral before landing a client. Christine Lieu-Guzauskas, founder of CL Designs, has a sharper framework.
Key Takeaways
Branding has three layers: internal (positioning), external (visuals), and experien…
E5: Turning Your In-House Job Into Your First Client - Kayla Meyers
Kayla Meyers built Bridgepoint Evaluation around one insight: her expertise didn't need 40 hours a week. After going in-house to build a nonprofit evaluation system from scratch, she turned that role into her first fractional client.
This episode covers how fractional evaluation works month-to-mon…
E10: Using AI as a Consultant Without Losing Client Trust - Valerie Ehrlich
Episode Summary
Your clients are starting to ask about AI - and some have policies banning contractor use. Valerie Ehrlich, PhD has spent her career at the intersection of learning, evaluation, and organisational strategy, and now focuses on what responsible AI adoption actually looks like in the …
326: How to Build Win-Win Content Partnerships in the Social Impact Space with Cindy Wagman
Mallory Erickson and Cindy Wagman pull back the curtain on what it really looks like to build partnerships between coaches, consultants, and technology companies in the social impact space.
Cindy Wagman is a nonprofit consultant, educator, and founder of the Nonprofit Fractionals Network. After ye…
11: Selling to Nonprofits When Budgets Are Especially Tight - Holly Rustick
In early 2025, one of Holly Rustick's students lost $100,000 in contracts in a single week. Holly has been writing grants for more than 20 years and has run Grant Writing & Funding through five US administrations, the 2008 recession, COVID, and 2025.
In this conversation with Cindy, Holly breaks d…
12: Fit Check: Having Fun as a Fractional - Jocelyn Helland
Before Jocelyn Helland was a fractional consultant, she was Cindy's client. In 2018, as an executive director in Toronto, she brought Cindy's team in to shore up a fundraising department in crisis - and watched, up close, what "done for you" fundraising could look like.
Years later, Jocelyn left t…
13: Getting Paid On Time - Grace Tabib
An unpaid invoice hits differently than a late bill. Grace Tabib, founder of DUPAY, knows that firsthand - she left a law firm offer to return to nonprofit work, then went three months unpaid on a role she still loved. That experience became a business built on recovering unpaid invoices for freela…
15: He Tried Fractional Fundraising and Hated It - CF Callihan
CF Callihan, founder of Heart Strategy Impact, tried fractional fundraising first. A promising first client went quiet for three weeks before the contract even started, and when the work finally began, CF found himself trying to cram a full-time job into a fractional container. The work paid, but i…
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