How to Develop a Marketing Strategy as a CMO
Casey's heard the question too many times: What should I take on from the client's plate? In this episode, he explains why that's the wrong question entirely—and what a CMO should be asking instead. Real strategic thinking doesn't start with what exists. It starts with where the company wants to go…
Separation Season
We're in separation season—and Casey wants you to feel that. In this episode, he breaks down why the rise of AI isn't just a productivity upgrade, it's a fundamental reshaping of entire industries. The fractional CMOs who thrive won't be the most experienced. They'll be the ones who understand what…
Discerning Deacons and the Art of Ecclesial Listening
In this episode of Called to Lead, host John Rinaldo sits down with Casey Stanton, co-director of Discerning Deacons. Casey shares her journey from parish social concerns ministry to leading a movement focused on the renewal of the diaconate and the inclusion of women’s leadership in the Catholic C…
Claude Code for Fractional CMOx
AI isn't just changing how marketers work — it's changing who gets to work at all. In this episode, Casey goes live inside Claude Code and builds a full conference PowerPoint from a single prompt. The product is fake. The lesson is very real.
He walks through the whole thing in plain language —…
The 5-Part Marketing Team All Fractional CMOs Must Build
As a Fractional CMO, you're not supposed to do everything. So who — or what — does? In this episode, Casey breaks down the five-resource allocation framework: the exact model he uses to staff a marketing department without becoming the person who handles it all.
He walks through each layer in plai…
Selling AI-First Fractional CMO Services
AI is moving fast. So why are so many fractional CMOs spending their nights vibe coding SaaS tools that nobody's paying for? In this episode, Casey draws a hard line between eating your dinner and eating dessert — and explains why most marketers are choosing the wrong one.
He breaks down the tw…
What Leadership Looks Like in the Age of AI
The marketing department is shrinking from the bottom up, and most fractional CMOs are running straight into the part that's getting cut. In this episode, Casey breaks down the one quality that separates the CMOs who keep their seat from the ones AI is about to replace, and it isn't strategy, an AI…
Episode 11: Attending the Synod as a Family
Christina Gebel: [00:00:00] Welcome to the Moderate Catholic, where we discuss topics that deepen faith and inspire action. I am your host, Christina Gebel, and this is Episode 11: Journeying to the Synod as a family. So, I am really excited for this episode today.
I have a good friend here, Casey …
The Synodal Parish: Moving from a Concept to a Lived Reality
In this season finale of Called to Lead, Dr. John Rinaldo shares a solo reflection to synthesize the key insights from the inaugural season. Addressing a common hurdle for pastoral leaders, John unpacks why "synodality" does not mean tearing down existing parish structures or throwing out current p…
The Future of the Marketing Organization is Fractional with Casey Stanton
What happens to marketing when AI can do much of the work? Casey Stanton joins Jeff and Jason to explore a future built around leaner teams, stronger CMOs, better judgment, and greater speed.
The post The Future of the Marketing Organization is Fractional with Casey Stanton appeared first on Rattl…
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