To promote and support independent musicians and highlights.

I’m the creator and host of Let’s Talk About The Music (LTATM), a multimedia podcast dedicated to exploring the world of music through insightful discussions and in-depth interviews. My background includes a mix of music industry experience, media production, and business knowledge. After earning my degree and refining my approach, I relaunched LTATM to create a more structured and engaging platform for artists, industry professionals, and music lovers.

LTATM is all about music—its culture, its industry, and the people behind it. We dive into thought-provoking topics, interview musicians and industry experts, and even engage listeners with trivia nights. It’s a space where artists can share their journeys and where fans can gain a deeper appreciation for the music they love.

Our listeners are passionate music fans, independent artists, and industry professionals looking for insightful conversations about the ever-evolving world of music. Whether they’re tuning in for behind-the-scenes stories, industry trends, or just a good laugh, LTATM offers something unique for everyone who loves music.
 

I started Let’s Talk About The Music (LTATM) because I wanted to create a platform where musicians, industry professionals, and fans could have real, unfiltered conversations about the music world. Podcasting felt like the perfect medium—it allows for deep discussions, storytelling, and audience engagement in a way that traditional radio or blogs alone don’t.

I’ve always been drawn to audio-based content, and while I listen to some podcasts, my background in radio and multimedia influenced my approach. I wanted LTATM to be more than just interviews—I wanted it to be an interactive experience with discussions, trivia, and a strong community feel.

LTATM originally launched in 2015, but after a six-year hiatus to focus on my education and refine the business structure, I relaunched it in October 2024. The first time around, it took me a few months to get everything set up, from planning topics to securing guests. When I brought it back in 2024, I had a much clearer vision and structured approach, which made the process smoother. Now, with a stronger foundation, I’m focused on building it into a sustainable and engaging platform for music lovers everywhere.
 

Balancing Let’s Talk About The Music with my day job has definitely been a challenge, but with careful planning and dedication, I make it work. I currently release episodes on a structured schedule, recording on Tuesdays and releasing them a few weeks later. To stay ahead, I aim to keep 5 to 6 episodes stacked in advance as a buffer. Producing an episode—from research, guest coordination, and recording to editing and marketing—takes several hours, but I break it into manageable steps throughout the week.

Right now, I fund the podcast myself, covering costs for hosting, editing tools, website management, and marketing. While I keep expenses lean, podcasting isn’t cheap, so I’m actively working on generating revenue through sponsorships and other funding strategies. My business plan has been key in outlining how to transition LTATM from a passion project into a fully sustainable media platform.
 

Podcasting has been an incredible journey, both personally and professionally. It’s given me the opportunity to connect with musicians, industry professionals, and passionate music fans from around the world. I’ve learned so much about the evolving music landscape, built valuable relationships, and refined my skills in media production, marketing, and business strategy.
I am in the process of securing sponsorships and have been developing a structured approach to funding Let’s Talk About The Music. Right now, I’m updating my sponsorship proposal to reflect the growth of the podcast and its audience. While I don’t have revenue to report just yet, my focus is on attracting sponsors who align with LTATM’s mission and audience.

Finding sponsors involves a mix of outreach, networking, and leveraging industry insights. I’ve studied sponsorship strategies to ensure LTATM offers real value to potential partners, beyond just ad placements. My goal is to establish sustainable revenue through sponsorships, premium content, and community-driven support.

As for downloads, I’m still tracking growth and engagement as I refine my marketing strategy. While downloads are important, I also focus on audience interaction, content reach, and overall engagement to measure LTATM’s success.
 

Marketing Let’s Talk About The Music is an ongoing effort that involves a mix of organic promotion and targeted strategies. My listeners primarily find the podcast through platforms like Audioboom, Spotify, Amazon Music Podcasts, Podchaser, and other major streaming services—including YouTube. I also drive traffic through my website, blog posts, and social media channels, with a significant amount of engagement coming from Facebook, Instagram, Bluesky, and LinkedIn. While I don’t have a precise breakdown of listener acquisition sources just yet, I’m actively working on gathering more data to refine my marketing strategy.

Social media has been one of the most effective channels for building awareness and engaging with listeners. I regularly post about new episodes, behind-the-scenes content, and music-related discussions to keep followers engaged. Additionally, email marketing plays a key role in connecting with listeners, especially those who sign up for updates, exclusive content, or participate in the LTATM Facebook group.

I’m also focusing on SEO for YouTube and podcast directories to further expand LTATM’s reach and grow its subscriber base. Moving forward, I plan to invest more in paid marketing strategies to accelerate growth.
 

The Let’s Talk About The Music podcast follows a structured process to ensure engaging and high-quality episodes. My workflow includes research, guest coordination, recording, editing, and promotion.

For recording, I use professional-grade microphones and audio interfaces to capture clear sound. I rely on software like [insert software you use, e.g., Adobe Audition and perimeter] for editing and Squarespace for hosting and website management. For remote interviews, I use Zoom, which allows for easy guest participation and high-quality recordings.

Finding guests involves a mix of outreach and networking. I invite musicians, industry professionals, and other music-related experts who align with LTATM’s themes. I reach out via email, social media, and industry connections. I also encourage potential guests to apply through my website.

Each episode requires preparation, including researching the guest, structuring discussion points, and ensuring a smooth flow. I also allocate 1-2 hours of prep before recording to finalize everything. The recording itself follows a structured format: an introduction, the main interview, and an engaging outro.

While most interviews are conducted remotely, I’d love to incorporate in-person recordings in the future as the podcast grows.
 

To aspiring podcasters, my biggest piece of advice is to start with a clear vision and be ready to adapt along the way. Podcasting takes time, effort, and persistence, so don’t expect instant success. When I first started, I underestimated the level of commitment required, from editing to marketing, but over time, I’ve learned how important it is to stay organized and consistent.

One key lesson I’ve learned is that audio quality matters more than you might think. Investing in good equipment early on can save you hours in post-production. Additionally, don’t be afraid to reach out to potential guests, sponsors, or other podcasters—networking is a huge part of growing your show.

As for learning resources, I didn’t rely on books but rather YouTubers like Brian Taylor Cohen to Bailey Sarian from Murder Make-up Mondays, and Alan Cross from Ongoing History of New Music. I also tuned into radio shows and drew insights from college courses at the old KGRG, which gave me hands-on experience in broadcasting and audio production.

Most importantly, don’t be discouraged by slow growth in the beginning. Keep pushing forward, keep improving, and let your passion for your subject guide you.
 

You can learn more about Let’s Talk About The Music and me through the following links:
Website: LetsTalkAbouttheMusic.com
Social Media: linktr.ee/ltatm
Email: letstalkaboutthemusic@gmail.com
Crowdfunding through Squarespace Donate: coming soon.

I’m also working on refining additional ways to support the podcast and grow the community, including opportunities for crowdfunding and exclusive member content. Stay tuned for more updates as I continue to develop these aspects!

Feel free to reach out or follow me on social media to keep up with everything that’s coming next.