# Richard Edelman
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Richard Winston Edelman (born June 1954) is an American businessman, who became the president and chief executive officer of public relations company Edelman, founded by his father, in 1996.
== Personal life ==
Edelman was born in June 1954, to a Jewish family, the son of Ruth Ann (née Rozumoff) and Daniel Edelman, the founder of the public relations company, Edelman. He was educated at Phillips Exeter Academy.
Purpose-driven marketing that drives growth with Pedro Lerma of LERMA/
Why purpose-driven work pays off, Founder and CEO of LERMA/
Pedro Lerma leads one of the most culturally impactful agencies in the world. The Founder and CEO @ LERMA/ has two small agency of the year awards, an A-list standout appearance, and an Ad Age agency executive award under his belt. N...
The story of the 21st century is all about the end of trust
Richard Edelman was deeply prescient, when he responded to the “battle for Seattle” by commissioning an annual global survey of institutional trust. For a quarter century the trust barometer has revealed the extent to which countries and societies have grown insular and mistrustful, and catalogue...
Richard Edelman, CEO, Edelman
In 1999, 50,000 protesters took to the streets of Seattle, Washington. Convinced globalization would destroy humanity, they wrecked the World Trade Organization’s chances of striking new trade deals. The whole ordeal, which would become known as “The Battle of Seattle,” was one of the largest pol...
FIR #513: Why Communications Must Build the Narrative Code for the Agentic Age
Neville and Shel dig into a provocative Harvard Business Review article that argues most marketing teams are structurally unprepared for the speed and scale that agentic AI now enables. The bottleneck, the authors contend, isn’t the technology; it’s the operating model. Neville and Shel connect t...
FIR #513: Why Communications Must Build the Narrative Code for the Agentic Age
Neville and Shel dig into a provocative Harvard Business Review article that argues most marketing teams are structurally unprepared for the speed and scale that agentic AI now enables. The bottleneck, the authors contend, isn’t the technology; it’s the operating model. Neville and Shel connect t...
FIR #513: Why Communications Must Build the Narrative Code for the Agentic Age
Neville and Shel dig into a provocative Harvard Business Review article that argues most marketing teams are structurally unprepared for the speed and scale that agentic AI now enables. The bottleneck, the authors contend, isn't the technology; it's the operating model. Neville and Shel connect t...
Cannes Lions 2026: The Daily's Michael Barbaro on Building Trust When Facts Are Under Fire
Michael Barbaro, journalist and host of The Daily, joins Richard Edelman, President and CEO of Edelman, to discuss trust in media at a time of growing insularity and audience fragmentation. Recorded at the 2026 Cannes Lions International Festival of Creativity, the conversation explores how journ...
253. Top 10: The Best Communication Tips from 2025
Our 10 favorite communication insights from 2025.The most transformative communication insights are the ones we actually remember to use. That’s why host Matt Abrahams is taking stock of his favorite communication tips from this year, so we can carry them into the next.In this annual Think Fast, ...
215. The New Media Landscape: Trust, Transparency, and Transformation
For your communication to be credible, you can’t just say it — you have to do it.Want people to believe what you say? According to Richard Edelman, the words you choose only get you halfway there. To build real trust, he says, you have to practice what you preach.“Action builds trust,” says Edelm...
Doveryai, No Proveryai
It’s a 9th century Russian proverb, westernized and popularized by Ronald Reagan during arms control talks in the 80s. (He got it from a Russian historian who advised him for years, including during the 1986 Reykjavik summit with Mikhail Gorbachev.)
It means, trust but verify, and even that adage...
