# Michael Hartmann

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The Dirty Little Secret of AI in Marketing Ops With David York

Text us your thoughts on the episode or the show! Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Office...

Moving Faster Without Breaking Everything - AI, Risk, and the Human Side of Change with Andrea Tarrell

Text us your thoughts on the episode or the show! For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it? In this episod...

The Missing Layer Between Strategy and Execution in Marketing with Charral Izhiman

Text us your thoughts on the episode or the show! What if the biggest marketing problem in your organization isn't the marketing team at all? In this episode, Michael Hartmann sits down with Charral Izhiman, Head of Marketing at Bayobab and author of The Marketing Movement, for a conversation abo...

Why Most AI Initiatives Fail with Paul Shirer

Text us your thoughts on the episode or the show! Despite massive investment in AI, many organizations are struggling to generate meaningful business impact. Why? According to Paul Shirer, most companies are treating AI as a tooling problem when it's really a workflow and adoption problem. In thi...

State of the MOPro - Mid 2026/with Naomi, Mike, and Michael

Text us your thoughts on the episode or the show! What does mid-2026 actually feel like for the people running marketing and revenue ops? And has AI made the work better, or just harder in new ways? Michael Hartmann is back with co-hosts Naomi Liu and Mike Rizzo for one of their rare three-amigos...

The Hidden Cost of Your Martech Stack with Gaurav Palande

Text us your thoughts on the episode or the show! Your GTM tech stack is probably costing you more than you think. Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue leakage that quietly compounds over time. In this ...

Navigating Career Growth, Hiring, and Human Skills in the Age of AI with Abby Koble and Ashley Langford

Text us your thoughts on the episode or the show! AI is changing Marketing Ops. But the biggest change may have nothing to do with technology. In this episode of Ops Cast, Michael Hartmann is joined by Abby Koble, Vice President of Global Marketing Operations at Cornerstone OnDemand, and Ashley L...

Finding Balance in an AI World with Debby Mayen

Text us your thoughts on the episode or the show! AI is becoming part of every Marketing Ops workflow. But what if the most valuable skills in the future aren't technical at all? In this episode of Ops Cast, Michael Hartmann sits down with Debby Mayen, Global Head of Marketing Operations and Anal...

From Search and Retrieve to Solve My Problem with Len Ward

Text us your thoughts on the episode or the show! AI is changing how people search for information, evaluate options, and make buying decisions. But what happens when customers stop searching for information themselves and start asking AI to solve the problem for them? In this episode of Ops Cast...

So Long, Farewell - The End of an Era

Text us your thoughts on the episode or the show! After nearly 250 episodes and more than five years of conversations, Ops Cast is signing off, at least in its current form. In this final episode, Michael Hartmann is joined by longtime co-hosts Mike Rizzo and Naomi Liu to look back at how Ops Cas...