18 - What Is Good Copy and Why Does It Matter?
Michael Bright (Lead Copywriter) and Brianna Pennella (Senior Copywriter) hosted today's episode of The Marketing Movement to talk about good copy and why it matters. They cover WHAT good copy is and go through a handful of copy do's and don'ts, along with specific examples.
Everything You Need To Know About Hiring A Copywriter - Samantha Burmeister
Ever hired (or tried to hire) a copywriter and found the entire exercise a complete waste of your time?
Could well be that you've got the wrong person for the job.
There are actually severally different types of "copywriting" and it's rare that one person is great at multiple styles.
So if you...
018: Growing Your Brand Through Compelling Copy w/ Kaitlyn Parker
Today's guest is Kaitlyn Parker — founder, lead copywriter, and wine enthusiast behind Copy Uncorked, a copywriting and brand strategy studio pouring up compelling words to help brands grow. In this episode, we are diving into all things copywriting and why it is important to clarify your brand s...
[Season 6: EP 124] Tajj Badil-Abish (Lead Copywriter) Lyft
Tajj Badil-Abish is an accomplished creative with experience both in-house and at ad agencies. Some of his notable projects include building Lyft’s brand guidelines for social and maintaining its positive, playful voice across multiple platforms as well as creating a podcast with the Golden State...
"We're all kinda saying the same thing" ft. Eddie Shleyner of Very Good Copy
Click the link if you'd like to be brought directly to the edit: https://www.youtube.com/live/GMo9Zlw65Ys?feature=share&t=1864
In this episode of The Cutting Room, I'm joined by Eddie Shleyner, an industry-leading copywriter and expert on writing with brevity. We'll be discussing the importance o...
TCC Podcast #307: Overcoming Addiction, Scaling a Business, and Parenthood with Jenn Prochaska
Jenn Prochaska is our guest on the 307th episode of The Copywriter Club Podcast. Jenn is a copywriter who specializes in message strategy and websites. This episode is truly an inspiring journey as we hear how Jenn has navigated her way through addiction, motherhood, and scaling a thriving busine...
Shauna Van Mourik - Are You Using Misleading Marketing?
You might be misleading people with your marketing and not even know it. In this episode of Cash In On Camera, Lead Copywriter & Organic Content Marketer Shauna Van Mourik shares how to know when your marketing is misleading and what to do to turn it around so it helps rather than hinders your bu...
Hiring a Copywriter with Samantha Burmeister
Today, I'm interviewing my friend Samantha Burmeister. Samantha is a copywriter and we are talking about how to be thinking about when you would use a copywriter in your business, how they could help you, what you need to do before you hire someone and how to make sure that when you do you're get...
The History of the Stress Ball
Stress balls, those foamy, rubbery, squishy lumps of material you hold in your hand to relieve stress have a surprisingly interesting and ancient history. Dating all the way back to 206BC and used as a tool on the battlefield, the concept and purpose of stress balls has evolved along with us.
A...
From Humor to AI: Marketing Tactics that Resonate
The Juice is visiting the doc! Today we’re chatting with Scott Wicken, the voice behind Dr. Squatch, a natural body care brand sold in major retailers including Walmart, Target, and Ace Hardware.
As Lead Copywriter for Dr.Squatch, Scott’s responsible for all the copy consumers see, so we didn’t h...