Cannes Lions Special: Sarah Robertson, Chief Product Officer at Experian, on Turning Data Into Outcomes
Recorded live at Cannes Lions, Justin Cooke is joined by Sarah Robertson, Chief Product Officer at Experian, for a conversation about one of the persistent challenges facing modern businesses: turning data into something genuinely useful.
Sarah argues that organisations often start in the wrong ...
Cannes Lions: When Everyone Has an AI Story, How Do You Stand Out? | Seedtag
Recorded live at Cannes Lions, Justin Cooke sits down with Brendan McCarthy, Chief Marketing and Communications Officer at Seedtag, to explore one of the biggest challenges facing marketers in ad tech: how do you stand out when everyone has an AI story?
After senior roles at Criteo, Nielsen and ...
Cannes Lions 2026: Why Advertising Still Matters | Sharon Lloyd-Barnes, Advertising Association
Advertising is changing at extraordinary speed. AI is reshaping how work gets done, agencies are rethinking their commercial models, and a new generation is entering an industry that looks very different from the one before it.
So what is advertising actually worth now?
Recorded live at Cannes ...
Cannes Lions: AI Is Changing Ad Tech. Trust Is Still the Real Currency | Emma Newman, PubMatic
AI is reshaping digital advertising. But in an increasingly automated world, trust could be the industry's most valuable currency.
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Emma Newman, Chief Revenue Officer, EMEA at PubMatic, for a sharp conversation about the forces trans...
Cannes Lions: Why Programmatic Still Needs Humans
Programmatic promised to make advertising smarter. Instead, for many brands and agencies, it became an increasingly complicated web of platforms, partners, inventory, data and fees.
Recorded live at Cannes Lions, Justin Cooke sits down with Christoph Berg, CEO and founder of Mint Square, to ask ...
Cannes Lions 2026: AI, Social & the New Rules of Performance | Mallory Simmonds, Jungle Creations
What happens when a data-driven performance marketer takes the reins of a creative, publisher-powered social business?
In this episode of The Business of Marketing, recorded live at Cannes Lions 2026, Justin Cooke sits down with Mallory Simmonds, CEO of Jungle Creations, just eight weeks into th...
Cannes Lions 2026: The Rise of Shoppable Media, AI & Commerce | Paul Blackburn, Vudoo
In this episode of The Business of Marketing, recorded live at Cannes Lions 2026, Justin Cooke sits down with Paul Blackburn, Chief Growth Officer at Vudoo, to explore the rapidly evolving world of shoppable media and commerce.
Paul explains why the next generation of advertising is about removi...
Justin Cooke: Co-Founder Of Website Marketplace “Empire Flippers” Explains How You Can Buy And Sell Websites For Big Paydays
Justin has a deep understanding of how to flip websites. Here is what you should know before making any purchase, so you can make a serious profit.
Advertising Week New York: Kate Ridley on Stanley’s Brand Transformation and the Power of Culture
How do you turn a heritage brand into a cultural phenomenon?
Since 1913, Stanley has built its reputation on quality, durability and innovation. But in recent years, the brand has reached a new generation of consumers, becoming a fixture in culture and experiencing extraordinary demand.
So how ...
Fanta’s Haunted Universe, Halloween and the Business of Creativity | | Ibrahim Khan, Coca-Cola Company, Fanta TM
"Our vision is for Halloween to become for Fanta what Christmas is to Coke.”
How do you turn a seasonal campaign into a global brand platform that could last for decades?
For Fanta, Halloween is about more than limited-edition packaging or a spooky campaign. It’s an opportunity to build an ente...
