Why Your Marketing and PR Measurement Isn't Telling Leadership What Worked
Your executive team wants "the numbers" by Friday, and you know what's coming: six logins, a Thursday-night spreadsheet, and a CEO asking, "So what actually worked?" The problem isn't you—it's a process that asks for activities, judges you on outcomes, and scatters the data across teams and agenc...
AI Bias, Neutrogena, and the Cost of Speaking Up
Episode Summary
Two résumés land in front of a reviewer. Same skills. Same experience. Same note that AI helped write them. The only difference is the name at the top: one says James, the other says Emily. James earns a 97% approval rating. Emily gets a comment that she can't even write a résumé...
Thought Leadership for Executives Who Don't Have Time
Your executives have plenty of thoughts. They just don't have time for your thought leadership calendar. In this week’s episode of the Spin Sucks podcast, Gini Dietrich shares how a CEO who called a voice-note idea "stupid" became famous in his industry because of it, why the fix is adding one sm...
Why Thought Leadership Deserves to Be a Discipline - with Bill Sherman
What if the phrase that makes so many of us wince was misunderstood from the start? For most people who use it, "thought leader" describes an output: a book, a keynote, a byline, a line item in somebody's content plan. Rarely does anyone ask what it takes for an idea to leave its author's hands a...
LegalTube Episode 25 AI Recommendations vs Google Content Search
Gini Dietrich is back, and this time LegalTube producer Ethan Lewis joins us on the other side of the camera. In this episode, I talk with Gini and Ethan about AI, podcasting, and what it takes to create content that still sounds like you.
We get into AI search, why earning backlinks starts with ...
Why Podcasts are the Ultimate Owned Asset for Corporate Credibility
Spin Sucks, Gini Dietrich's Book: https://spinsucks.com/spin-sucks-book/ Content Chemistry: The Illustrated Handbook for Content Marketing, Andy Crestodina's Book: https://www.orbitmedia.com/content-chemistry/ Overcommunicate: A Guide for Business Executives and Aspiring Leaders, Rob Johnson's Bo...
Your AI Visibility Dashboard is Lying to You
Your AI visibility dashboard says you’re winning, but it may only be asking AI about your own headlines. In this episode of the Spin Sucks podcast, Gini Dietrich shares how we caught a vendor report flattering a client who turned out to be absent from every real customer question, and I walk thro...
"I Didn't Have a Business Degree": Gini Dietrich on Daring to Do It Anyway
Everyone told Gini she couldn't build a business. She did it anyway. She was a "cute little girl" from Salt Lake City with an English Lit degree and no business background, so how could she possibly build a company? Twenty years later, she's the founder and CEO of Spin Sucks and the creator of...
"I Didn't Have a Business Degree": Gini Dietrich on Daring to Do It Anyway
Everyone told Gini she couldn't build a business. She did it anyway. She was a "cute little girl" from Salt Lake City with an English Lit degree and no business background, so how could she possibly build a company? Twenty years later, she's the founder and CEO of Spin Sucks and the creator of...
What E-E-A-T Means in the AI Slop Era
Ninety-two percent of content marketers use AI, and they’re no more likely to get strong results than the people who don’t use it at all. In this week’s episode of the Spin Sucks podcast, Gini Dietrich explains what E-E-A-T really means in the AI slop era—and why it isn’t the “25 years of experie...
