On Creative Effectiveness w/ George Tannenbaum
In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.
Win Without Pitching
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136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry.
![136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry.](https://cdn-images-3.listennotes.com/podcasts/call-to-action/136-best-of-legendary-1cNA63bzgTi--RP6uolQdKs.300x300.jpg)
It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front line to have a chin-wag with. The show is still very much like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. And to celebra...
Episode 47: Reclaiming our dignity at work with George Tannenbaum
If you get a chance to bring George Tannenbaum on your podcast, you do it. And if you’re smart, you keep him on the line for as long as possible.
I’m feeling pretty wise right about now. And you will too after watching or listening to this nearly 2-hour conversation with the most prolific human ...
185: Cameron Day, mentor to the mentors.
He's the first to appear on The Brief Bros. three times. And we're delighted and privileged to have him back. Cameron Day joins Henry Gomez and me today to talk about his new book, Stones & Sticks. It's the third book in his trilogy The Advertising Survival Guide: Stage Three: The Highest Altitud...
199: Is GeorgeCo LLC really a Delaware company?
Finally, and at long last, George Tannenbaum answers the question on everyone's mind: Is GeorgeCo LLC really a Delaware company?
He talks about much more than that, of course. Henry Gomez and I delight in the return of our friend. He's our holiday present to all of you. Consider this our joint t...
The Ad Bowl; post super bowl creative ad jam
The Ad Bowl, creative jam featuring:1. Connecting from Austin TX, Author of best-selling series The @Advertising Survival Guide Trilogy, Freelance creative director and copywriter:Cameron Day 2. Joining from New York, Founder and Chief George Officer atGeorgeCo and creator of the aw...
STEVE HUDSON
Imagine a day where you don’t own a computer, and you lose your phone just after breakfast.
We used to live like that.Every damn day.With virtually no access to information.Researching how to be better at your job wasn’t a thing.Advertising people didn’t do podcasts or post articles about their w...
George Tannenbaum: Be USEFUL, Be DIFFERENT, or Be Forgotten
George Tannenbaum has spent decades in advertising, from writing catalog copy at Montgomery Ward to shaping campaigns for IBM and American Express. In this episode, he breaks down what the industry has lost — and what still works. From the power of simplicity and humanity in copy to the danger of...
You Have a Media Channel! Use it!
George Tannenbaum has been writing advertising for 42 years. He was an Executive Creative Director at Ogilvy, R/GA, and Digitas.
He has strong opinions about why almost everything you scroll past is boring, and why that costs you money. This one is less a podcast episode and more a masterclass in...
Is Ageism Hurting The Ad Industry? With George Tannenbaum
Ageism in advertising is really we-don't-want-to-pay-ism. That's George Tannenbaum's diagnosis, and he has standing to make it: he writes Ad Aged, spent twelve years as a copy chief at Ogilvy, and was part of the purge there. This episode works through what gets lost when experience is efficienci...
