# Brian Mackenzie

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The Anti-Guru Approach to Strength, Mindset & Performance | Brian MacKenzie

What if everything you’ve been told about mindset, training, and performance is missing the point?In this episode, Brian MacKenzie breaks down why he rejects the “guru” label and dives deep into the connection between physical training, mindset, and the nervous system. From working with elite ath...

Toolbox Talks Ep 5: Why “Watch and Protect” Could Save Lives on the Job Site w/ Aaron Hoerchler

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What exactly is the “Watch and Protect” program — and why is it becoming such an important part of safe excavation in Illinois?In this episode of Julie’s Toolbox Talks, host Jill Sailer and co-host Brian MacKenzie sit down with Aaron Hoerchler, Operations Manager for Kinder Morgan and Treasurer o...

Toolbox Talks Ep 6: How the ICC Protects Illinois' Underground Infrastructure w/ Bill Daniel

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What happens when utility locates aren't completed on time? Who enforces Illinois' safe digging laws? And what should excavators do when they're following the rules but still can't get their marks?In this episode of JULIE's Toolbox Talks, host Brian MacKenzie sits down with Bill Daniel, Manager o...

Toolbox Talks ep 6: Inside Illinois' Utility Damage Enforcement System w/ Bill Daniel

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What happens when utility locates aren't completed on time? Who enforces Illinois' safe digging laws? And what should excavators do when they're following the rules but still can't get their marks? In this episode of JULIE's Toolbox Talks, host Brian MacKenzie sits down with Bill Daniel, Manager ...

Brian Mackenzie: Breathe Bake Tan

Brian Mackenzie was involved with CrossFit from the very beginning as the SME of CrossFit Endurance. He is an expert in the development and application of custom protocols to optimize human health and performance. His work harnesses and integrates respiratory, movement, strength and endurance-bas...

Toolbox Talks ep 7: Heat Safety Tips That Could Save Your Life w/ Nicholas Guilfoyle

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Working in the heat is more dangerous than many people realize.In this episode of JULIE's Toolbox Talks, host Brian MacKenzie sits down with safety expert Nicholas Guilfoyle, President of Allied Safety Group, to discuss the realities of heat stress, heat exhaustion, and heat stroke. Whether you w...

Ep. 264 - The Daily Champions Mind with Dr. Jim Afremow and Phil White

In this episode, Josh and Brian talk to Dr. Jim Afremow and Phil White about their new book, The Daily Champions Mind: 365 Days of Mental Toughness Training with the World's Greatest Athletes. Jim Afremow, PhD, is a sport and performance psychologist, licensed professional counselor, and the bes...

The Daily Champion's Mind w/ Jim Afremow & Phil White

Welcome to the Strength Connection! Jim Afremow, PhD, is a sport and performance psychologist, licensed professional counselor, and the bestselling author of The Champion’s Mind, The Champion’s Comeback, The Young Champion’s Mind, The Leader’s Mind, and The Creative’s Mind. His books have sold m...

Toolbox Talks ep 9: The New JULIE Ticketing System: What Excavators & Utilities Need to Know w/ OCC

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Big changes are coming to JULIE, and in this episode of JULIE’s Toolbox Talks, we’re taking a closer look at the new OCC system and what it will mean for excavators, utility members, locators and other stakeholders across Illinois.Brian MacKenzie sits down with Matt Rudo and Adam Franco of OCC to...

The Daily Champion’s Mind - Episode #291 - Dr. Jim Afremow & Phil White

We sit down with Dr. Jim Afremow and Phil White to break down what actually holds up under pressure, from quick resets in the training room to the daily habits that build a champion identity. We share practical tools for fear management, self talk, recovery, and boundaries so you can compete with...