Public.com's Strategy For Moving Upmarket Without Losing Younger Investors | Zach Dioneda, VP Brand Marketing, Public.com
In this episode, Araminta interviews Zach Dioneda, VP of Brand Marketing at Public, discusses how the multi-asset investing platform deliberately rebranded to look more mature, shifting its competitive set from neo-brokers to legacy firms like Schwab and Fidelity by positioning Public as a serio...
How to Get Your CFO to Fund Brand Without Asking Them to “Just Trust Marketing” | Megan Bowen, CEO, Refine Labs
Araminta speaks with Megan Bowen, CEO of Refine Labs, about frameworks that help marketing teams gain leadership buy-in and reallocate budget toward activities that drive qualified pipeline and revenue. Megan explains Refine Labs' "split the funnel analysis," which tracks inbound leads through to...
How to Build Authority When Your Product Lives Behind Someone Else’s Name | Gabrielle Bier, Content & Brand Marketing Lead, Parafin
Araminta speaks with Gabrielle Bier, Content and Brand Marketing Lead at Parafin, on building a content strategy when the product is white-labeled and brand awareness is low despite Parafin reaching 20% of U.S. small businesses. Gabrielle explains focusing content on platform product leaders and ...
What Gets Your Fintech Ignored by Comparison Sites | Zak Ali, General Manager, US at Finder
Araminta speaks with Zak Ali from Finder, about what drives success in Fintech affiliate marketing and comparison-site partnerships. Zak explains why generic inbound pitches get ignored and why publishers take risks only when brands show proof (case studies, competitive rates, clear fit, and spec...
BONUS: Is the blogging hustle worth it?
When should you quit your blog? Honestly?
Today's bonus episode was inspired by DYEB contributor Araminta Robertson's guest post, found here: https://doyouevenblog.com/is-the-hustle-worth-it/
Enjoy :)
Targeting Enterprise? Here's What Needs to Change With Your Marketing | Pamela Velentzas, VP Marketing at Spreedly
Targeting Enterprise? Here's What Needs to Change With Your Marketing | Pamela Velentzas - VP, Marketing at Spreedly
Araminta speaks with Pamela Velentzas, VP of Marketing at Spreedly, on how to go from SMB to enterprise. Pamela explains what enterprise requires, she describes budget moves away ...
Building Trust with 200 Touchpoints at Thunes | Mathieu Limousi, Chief Marketing Officer at Thunes
Araminta speaks with Mathieu Limousi, CMO at Thunes, about why fintechs underinvest in marketing until fundraising and why trust and education are central in payments. Mathieu explains Thunes’ content strategy across webinars, blogs, social posts, and press packages. They discuss using AI for top...
BONUS: Is the blogging hustle worth it?
When should you quit your blog? Honestly?
Today's bonus episode was inspired by DYEB contributor Araminta Robertson's guest post, found here: https://doyouevenblog.com/is-the-hustle-worth-it/
Enjoy :)
How Taktile Balances Credibility and Fun with Their Content | Nadia Bovy, Senior Content Marketing Manager at Taktile
Araminta speaks with Nadia Bovy, Senior Content Marketing Manager at Taktile, about how content supports category creation around “agentic decisioning,” builds credibility, and makes a brand memorable. Nadia explains Taktile’s four-week Series C campaign, including a 52-second video featuring rea...
Hiring for your B2B fintech marketing team? Here’s where to focus | Joel Gaudeul - VP Marketing at Swan
Araminta speaks with Joel Gaudeul, VP Marketing at Swan, to discuss how FinTech marketing teams should evolve by 2026 as AI deepens silos and challenges specialist-heavy org charts. Joel describes Swan’s team across growth/demand, brand and content/PR, product marketing, and field marketing, incl...
