These Aren't The Ads You're Looking For 的完整文字稿

I think that's what it is. 00:02:20.719 --> 00:02:23.039 And the ones they launch out of here, they do not. 00:02:23.280 --> 00:02:23.520 Okay. 00:02:23.680 --> 00:02:24.560 They don't come back. 00:02:24.800 --> 00:02:25.360 Gotcha. 00:02:25.520 --> 00:02:26.639 Makes sense. 00:02:27.120 --> 00:02:28.719 That's my understanding. 00:02:31.599 --> 00:02:33.919 I could be wrong, but yeah. 00:02:34.080 --> 00:02:34.800 But yeah. 00:02:34.960 --> 00:02:37.439 Nothing, nothing real exciting going on over here. 00:02:37.759 --> 00:02:41.680 I just wanted to update us on um Carl Bushby. 00:02:42.159 --> 00:02:42.719 Yes. 00:02:43.039 --> 00:02:44.560 Because I forgot to do it last week. 00:02:44.800 --> 00:02:45.039 Yes. 00:02:45.120 --> 00:02:47.199 And I forgot to put it on Facebook. 00:02:47.599 --> 00:02:54.639 But Carl has swum across the English Channel and landed at Shakespeare Beach, Dover, on October 5th through the 7th. 00:02:55.599 --> 00:03:09.520 And after landing, he confirmed he still had 400 kilomet whatever a kilometer, however many kilometers is in a whatever, left to walk to reach his mother's home in Hull, where the journey will officially end. 00:03:09.759 --> 00:03:17.039 His current location is England, somewhere between Dover and Hull, actively walking the final 400 kilometers north. 00:03:18.080 --> 00:03:21.520 He is on the road completing the last leg of the expedition. 00:03:22.479 --> 00:03:27.520 So uh I think he's still on target for the November 1st. 00:03:27.919 --> 00:03:31.680 I would love to know what emotions he's going through in this. 00:03:31.840 --> 00:03:34.319 Like, like you've been doing this for so long. 00:03:34.479 --> 00:03:35.680 I I can't even imagine. 00:03:35.840 --> 00:03:36.960 And now it's almost over. 00:03:37.120 --> 00:03:38.639 Like now what? 00:03:38.879 --> 00:03:39.439 Yeah. 00:03:39.759 --> 00:03:40.560 Exactly. 00:03:40.960 --> 00:03:42.000 Now what are you gonna do? 00:03:42.240 --> 00:03:42.639 Right. 00:03:42.879 --> 00:03:44.159 You're never gonna top that. 00:03:44.400 --> 00:03:44.719 No. 00:03:46.080 --> 00:03:46.400 No. 00:03:47.840 --> 00:03:48.800 I don't know. 00:03:49.039 --> 00:03:52.479 Like, you know, you'd be excited and scared and confused. 00:03:52.560 --> 00:03:55.360 And yeah, I mean, because he's only in like his 40s. 00:03:55.599 --> 00:03:55.919 Right. 00:03:56.080 --> 00:03:57.520 So yeah, exactly. 00:03:57.680 --> 00:03:58.479 That's what I'm saying. 00:03:58.560 --> 00:04:00.240 Like, he still has half his life to live. 00:04:00.479 --> 00:04:00.800 Yep. 00:04:01.360 --> 00:04:02.400 Are you gonna get a job? 00:04:02.479 --> 00:04:04.240 Like, what job are you qualified for at this point? 00:04:04.800 --> 00:04:05.680 Go walking backwards. 00:04:05.840 --> 00:04:06.479 Yeah. 00:04:07.919 --> 00:04:10.560 I mean turn around and take back off. 00:04:13.280 --> 00:04:14.639 And now I'm going back. 00:04:15.199 --> 00:04:15.759 I don't know. 00:04:16.000 --> 00:04:24.160 Well, I'd imagine he'll make money touring and um lecturing and he'll probably write a book or two. 00:04:24.560 --> 00:04:26.639 Well, he's already written some. 00:04:26.959 --> 00:04:28.079 That's how he's gonna make money. 00:04:28.399 --> 00:04:37.519 Yeah, but uh I'm not worried about him making money, but like when you have been I mean, I know there was times where he wasn't actively for intents and purposes. 00:04:37.680 --> 00:04:39.279 Yeah, you've been mobile. 00:04:39.519 --> 00:04:40.160 Yeah. 00:04:40.879 --> 00:04:45.839 So were you gonna go just sit on the couch for 30 years now or yeah. 00:04:46.240 --> 00:04:48.000 Just get up and walk around town all day. 00:04:48.160 --> 00:04:48.560 Yeah. 00:04:49.040 --> 00:04:50.319 Just to get it out. 00:04:50.879 --> 00:04:56.959 You're just gonna go for a run and force gump it, or like what? 00:04:57.120 --> 00:04:58.079 What happens now? 00:04:58.240 --> 00:04:58.399 Yeah. 00:04:58.560 --> 00:04:58.959 Now what? 00:04:59.360 --> 00:05:00.639 We will have to continue to follow. 00:05:01.519 --> 00:05:04.480 I just wanted to update us all on um Yes. 00:05:04.720 --> 00:05:05.920 Yes, on that. 00:05:06.160 --> 00:05:09.279 Uh so keep your eyes peeled. 00:05:09.360 --> 00:05:14.959 It should be, I think they're still on target for the November, November 1st. 00:05:15.279 --> 00:05:22.000 So if you are still caring about him, we're in the home stretch. 00:05:22.800 --> 00:05:25.759 So and sending thoughts and prayers out to Pope Leo. 00:05:26.319 --> 00:05:26.879 Yes. 00:05:27.120 --> 00:05:30.079 It sounds like it's the diagnosis is very, very good. 00:05:30.319 --> 00:05:30.959 Well, that's good. 00:05:31.360 --> 00:05:33.120 Yeah, I knew somebody who had that. 00:05:33.600 --> 00:05:36.480 They went into for a biopsy and they had to have half their lung removed. 00:05:36.879 --> 00:05:41.040 And he's fine, he's been alive for like almost like 20 years ago. 00:05:41.360 --> 00:05:53.120 I was listening to NPR on the way down and they were talking about it, talking to doctors, and they said, you know, this the success rate and this having an effect is I mean, plus he's got God on his side. 00:05:53.439 --> 00:05:53.759 Exactly. 00:05:54.000 --> 00:05:55.519 So I mean Yeah. 00:05:56.079 --> 00:05:57.360 He went to mass today. 00:05:57.439 --> 00:05:59.439 He just had his surgery yesterday. 00:05:59.680 --> 00:06:04.480 I mean maybe prayer does work. 00:06:04.720 --> 00:06:09.040 I mean, I don't think he would have should have gotten cancer to begin with if prayer worked, but yeah. 00:06:09.600 --> 00:06:11.279 I asked that question all the time as a kid. 00:06:11.360 --> 00:06:19.439 I remember asking my mom, like because you know, we're we went to a church with a lot of blue hairs, like a lot. 00:06:19.759 --> 00:06:22.000 So people were dropping like flies all over the place. 00:06:22.160 --> 00:06:24.720 And we'd always have to pray, like we'd pray one Sunday for them.

00:06:24.879 --> 00:06:26.560 We come back the next Sunday and find out they were dead. 00:06:26.639 --> 00:06:31.040 And I asked mom, I'm like, Why are we praying for these people if they just died anyway? 00:06:31.279 --> 00:06:33.040 Like it doesn't work. 00:06:35.040 --> 00:06:36.319 Death's always gonna win. 00:06:36.399 --> 00:06:36.800 Yep. 00:06:37.439 --> 00:06:38.079 100%. 00:06:40.560 --> 00:06:41.680 It's never lost. 00:06:41.839 --> 00:06:43.360 Nope, nope, nope. 00:06:43.920 --> 00:06:55.279 We had uh people come in yesterday, because yesterday wasn't a bad enough day at work, to sell us life insurance and um disability insurance. 00:06:55.439 --> 00:07:06.800 And you get, I think you get with the post office one year salary of life insurance, and this was like on top of that, and I don't know why you would but whatever. 00:07:08.079 --> 00:07:11.920 And so the lady is trying to sell it to me, and I'm like, I I just first of all, I can't afford it. 00:07:12.079 --> 00:07:15.120 Like, sorry, but it's not happening. 00:07:15.360 --> 00:07:24.319 And she was like, Well, well, you know, with the life insurance and this, and I'm like, I don't really care what happens after I I was gonna say you don't care. 00:07:24.480 --> 00:07:26.000 I don't have any errors. 00:07:26.879 --> 00:07:27.839 You'll be dead in the house. 00:07:28.000 --> 00:07:29.040 I'll be dead cares. 00:07:29.360 --> 00:07:32.560 I've already made arrangements to donate my body to the body farm. 00:07:32.800 --> 00:07:38.079 Nobody's gotta pay for a funeral, nobody's gotta bury me, nobody's gotta cremate me. 00:07:38.399 --> 00:07:40.560 This is all taken care of. 00:07:40.959 --> 00:07:45.360 I don't have anybody to to take care of when I'm dead, so yeah. 00:07:45.519 --> 00:07:49.519 I just got my life insurance policy update thing in the mail the other day. 00:07:49.680 --> 00:07:51.040 It's a pretty nice sum. 00:07:51.360 --> 00:08:06.480 I'm gonna tell my kids because I was watching a true crime show the other day, and this stupid woman tells her trashy ass granddaughter and his her trashy ass granddaughter's boyfriend that when she dies, they're gonna get X amount of dollars. 00:08:06.720 --> 00:08:08.800 Well, guess what happened within a week? 00:08:09.360 --> 00:08:10.480 They killed her. 00:08:11.199 --> 00:08:14.480 Well, you you should tell them about it. 00:08:14.720 --> 00:08:20.000 Um No, I know because they have to have the I actually need to start making a file. 00:08:20.240 --> 00:08:20.560 Yeah. 00:08:21.519 --> 00:08:24.879 Did you put them did you they're beneficiaries now, yes. 00:08:25.120 --> 00:08:25.759 Uh yeah. 00:08:26.959 --> 00:08:27.360 Yeah. 00:08:27.759 --> 00:08:30.399 Um Yeah. 00:08:30.560 --> 00:08:36.960 I I don't I don't need I don't need to be paying it's like fifty dollars a paycheck. 00:08:37.279 --> 00:08:37.679 Yeah. 00:08:38.240 --> 00:08:39.600 Because I'm so old. 00:08:39.919 --> 00:08:42.000 Well state, I mean it's good life

insurance. 00:08:42.080 --> 00:08:44.000 I only pay a couple bucks a paycheck. 00:08:44.240 --> 00:08:45.919 And I'm sure it is. 00:08:46.159 --> 00:08:53.440 It's nice, so I'm certainly not gonna have any savings or anything to leave them, so I'll at least have that. 00:08:54.639 --> 00:08:58.879 Nobody cares about me, so I'm just gonna go on. 00:09:00.399 --> 00:09:01.279 Whatever. 00:09:01.919 --> 00:09:02.559 Yeah. 00:09:02.960 --> 00:09:13.519 I know that um my father-in-law um before he passed already had his all the death arrangements made, paid for, casket, everything. 00:09:13.759 --> 00:09:16.000 And my parents have done the same thing for me. 00:09:16.480 --> 00:09:19.360 Like, I don't know if my kids are gonna get that same treatment. 00:09:20.639 --> 00:09:24.879 I still have to decide what I want to do with my carcass. 00:09:25.200 --> 00:09:29.919 Yeah, you need to turn you need to probably voice that also. 00:09:30.399 --> 00:09:32.000 Well, I just don't know yet. 00:09:32.320 --> 00:09:34.159 There's so many different things. 00:09:34.480 --> 00:09:35.600 You'll be dead though. 00:09:35.759 --> 00:09:36.159 Yeah. 00:09:36.399 --> 00:09:38.080 So it really won't matter. 00:09:38.399 --> 00:09:39.840 Yeah, I know. 00:09:40.000 --> 00:09:46.879 But I'm talking like donate my body to science, which I don't want to do because my mom's doing that, so no, thanks. 00:09:48.320 --> 00:09:53.840 Well, if you also when you donate your body to science, they give the body back. 00:09:54.799 --> 00:09:56.559 So they still have to do something with the body. 00:09:56.879 --> 00:09:58.960 So the skin suit has to be. 00:09:59.200 --> 00:10:04.159 And they they strip it of all its its internal or they do whatever they're gonna do. 00:10:04.960 --> 00:10:06.240 I want to do something organic. 00:10:06.399 --> 00:10:10.159 Like throw me in the kitchen, bar b bury me in the woods. 00:10:10.240 --> 00:10:10.639 I don't care. 00:10:10.960 --> 00:10:11.840 The body farm. 00:10:12.080 --> 00:10:13.519 Go to the body farm. 00:10:13.759 --> 00:10:14.159 All right. 00:10:14.320 --> 00:10:25.279 They just throw you in a ditch or in a car or underwater, or it's like it's all so they can study what happens to the body when it as it decomposes in different elements. 00:10:25.519 --> 00:10:26.720 And then what do they do with? 00:10:27.120 --> 00:10:28.399 They leave them there forever. 00:10:29.120 --> 00:10:30.080 They don't give them back. 00:10:30.159 --> 00:10:39.600 You can request them back if you want, but they leave them there because they they want to know in 50 years what hap what what do bones look like when they've been in that condition for 50 years. 00:10:40.080 --> 00:10:41.120 Yeah, I'd be down with that. 00:10:41.279 --> 00:10:41.519 Yeah. 00:10:41.759 --> 00:10:43.759 Look it up, donate to the body farm. 00:10:43.919 --> 00:10:44.080 Okay. 00:10:44.240 --> 00:10:47.519 But they just I mean, you could be in a horrendous situation. 00:10:47.679

--> 00:10:59.919 Your body could be like in a car underwater or in a shallow grave or in a deep grave or like with leaves, or it's all any any kind of scenario. 00:11:00.159 --> 00:11:01.120 I think they burn some. 00:11:01.440 --> 00:11:02.159 That sounds fun. 00:11:02.240 --> 00:11:02.480 Right. 00:11:02.720 --> 00:11:04.000 For my body to do after I'm gone. 00:11:04.240 --> 00:11:05.200 That's what I'm trying to say. 00:11:05.440 --> 00:11:08.159 I then I will be able to help the crime. 00:11:08.559 --> 00:11:09.120 Yes. 00:11:09.279 --> 00:11:11.840 As much as I love absorb crime, I think too. 00:11:12.240 --> 00:11:12.960 I'm giving back. 00:11:13.120 --> 00:11:13.840 That's what I'm doing. 00:11:13.919 --> 00:11:14.720 I'm gonna give back. 00:11:14.879 --> 00:11:15.039 Yeah. 00:11:15.360 --> 00:11:16.159 It's pretty cool. 00:11:16.240 --> 00:11:18.000 They just they come and get you. 00:11:18.559 --> 00:11:19.440 You just call. 00:11:19.519 --> 00:11:24.159 Like whoever is in charge of my carcass is gonna have to call and then they come get it. 00:11:24.399 --> 00:11:32.399 And then I was watching that um uh unknown serial killer show that I told you about. 00:11:32.559 --> 00:11:33.039 It's crazy. 00:11:33.120 --> 00:11:34.799 Like, why are these people not famous too? 00:11:35.120 --> 00:11:36.639 What makes the other ones famous? 00:11:36.960 --> 00:11:40.320 This dude, he's actually he shot Larry Flint. 00:11:41.200 --> 00:11:44.480 And he's the one that paralyzed him and put him in the wheelchair. 00:11:44.799 --> 00:11:47.200 And I didn't even know any of that. 00:11:47.360 --> 00:11:47.759 Yeah. 00:11:48.000 --> 00:11:52.480 But he was uh he was a raper and a murderer. 00:11:53.120 --> 00:11:53.919 Typical. 00:11:55.039 --> 00:11:55.679 Yeah. 00:11:56.000 --> 00:11:57.440 Um typical. 00:11:57.759 --> 00:12:01.440 Oh, I remember he was trying to rid the world of ugly people. 00:12:02.080 --> 00:12:04.000 Unfortunately, it was very racist. 00:12:04.240 --> 00:12:05.679 What he considered to be ugly. 00:12:06.000 --> 00:12:06.799 Get out of here. 00:12:07.039 --> 00:12:13.200 But then he shot Larry Flint because Larry Flint put a biracial couple in Hustler magazine. 00:12:13.519 --> 00:12:17.679 But that's the one thing that he regretted. 00:12:17.919 --> 00:12:19.919 But it's because he didn't do the job right. 00:12:20.000 --> 00:12:20.960 He lived. 00:12:21.360 --> 00:12:22.559 Yeah, they don't like that. 00:12:23.360 --> 00:12:25.200 They're not big fans of people living. 00:12:25.440 --> 00:12:25.759 No. 00:12:26.320 --> 00:12:26.639 No. 00:12:27.200 --> 00:12:29.360 They feel something feels unfinished here. 00:12:29.600 --> 00:12:31.440 Yeah, yeah, exactly. 00:12:31.679 --> 00:12:34.799 But now he's in jail, so not too bad. 00:12:35.039 --> 00:12:37.519 I guess this death didn't win that time. 00:12:38.080 --> 00:12:39.120 It will, though. 00:12:39.360 --> 00:12:39.679 Yeah. 00:12:39.919 --> 00:12:40.399 The household. 00:12:40.720 --> 00:12:42.799 I don't know if Larry Flint's still alive or not. 00:12:43.120 --> 00:12:44.480 I don't know either. 00:12:44.639 --> 00:12:47.519 Speaking of which, Mike Dick died. 00:12:49.279 --> 00:12:49.759 Yep. 00:12:50.000 --> 00:12:52.000 And we text each other and we're like, oh. 00:12:52.240 --> 00:12:53.279 I thought he was already dead. 00:12:53.440 --> 00:12:53.919 I did too. 00:12:54.000 --> 00:12:55.919 Maybe we were thinking of uh Madden. 00:12:56.480 --> 00:12:57.120 Maybe. 00:12:57.360 --> 00:12:58.639 But I know Madden's dead. 00:12:58.799 --> 00:12:59.039 Yeah. 00:12:59.440 --> 00:12:59.840 I don't know. 00:13:00.000 --> 00:13:05.039 I I uh when I heard it, I was like, hold on, wait a minute. 00:13:05.279 --> 00:13:06.240 He was still alive? 00:13:06.399 --> 00:13:14.720 Yeah, I wonder if he had some sort of um illness or something, because you haven't seen him in years. 00:13:15.519 --> 00:13:18.960 All the sport stuff that goes on, he's never appeared anywhere ever. 00:13:19.519 --> 00:13:23.279 So I wonder if he had something going on Parkinson's or something like that. 00:13:23.519 --> 00:13:25.200 Probably something. 00:13:25.919 --> 00:13:27.279 Probably has CTE. 00:13:27.919 --> 00:13:28.559 Oh, yeah. 00:13:28.720 --> 00:13:29.200 True. 00:13:29.360 --> 00:13:30.000 That is true. 00:13:30.159 --> 00:13:30.480 Yeah. 00:13:30.720 --> 00:13:33.360 Because back then they didn't they didn't even wear helmets. 00:13:33.600 --> 00:13:34.639 They didn't. 00:13:35.679 --> 00:13:36.960 They just wore leather on it. 00:13:37.120 --> 00:13:37.759 It's a technicality. 00:13:38.399 --> 00:13:39.759 Shoe on the head. 00:13:41.519 --> 00:13:42.399 He played for real. 00:13:42.720 --> 00:13:45.200 And they were allowed to hit each other way harder than they are now. 00:13:45.440 --> 00:13:46.720 They were trying to knock each other out. 00:13:46.879 --> 00:13:47.279 Exactly. 00:13:47.519 --> 00:13:48.159 Every time. 00:13:48.320 --> 00:13:48.639 Yeah. 00:13:48.960 --> 00:13:51.200 You'd get like 15 concussions one game. 00:13:51.360 --> 00:13:51.759 Yeah. 00:13:51.919 --> 00:13:52.480 So I'm sure. 00:13:52.720 --> 00:13:53.919 Well, it used to pay good money. 00:13:54.080 --> 00:13:58.720 I don't know if they still do that, but I remember they used to get rewarded. 00:13:58.879 --> 00:13:59.120 Yeah. 00:13:59.279 --> 00:14:00.399 Like thousands of dollars if they're going to be able to do that. 00:14:00.559 --> 00:14:03.600 I think that was just a I think that was just Buddy Ryan's Eagles. 00:14:04.240 --> 00:14:04.879 Yeah. 00:14:06.720 --> 00:14:08.240 The bounty bowl. 00:14:08.559 --> 00:14:09.679 I don't think that's true. 00:14:09.840 --> 00:14:20.320 I think I remember hearing players now that are my age and older talking about back when they played, and there would be bounties put on more so for defensive players to get. 00:14:20.720 --> 00:14:22.159 Yeah, that was Buddy Ryan. 00:14:23.919 --> 00:14:25.600 Chicago

and Philadelphia. 00:14:25.759 --> 00:14:26.080 Yep. 00:14:26.159 --> 00:14:26.480 Yep. 00:14:26.639 --> 00:14:26.960 Mm-hmm. 00:14:27.039 --> 00:14:27.279 Mm-hmm. 00:14:27.360 --> 00:14:27.600 Mm-hmm. 00:14:28.240 --> 00:14:28.799 Yep. 00:14:29.039 --> 00:14:30.159 Those were good times. 00:14:30.320 --> 00:14:33.200 The Buddy Ryan years were my favorite. 00:14:33.440 --> 00:14:34.080 Yeah. 00:14:35.279 --> 00:14:36.799 Now the Eagles suck. 00:14:37.519 --> 00:14:38.080 Suck. 00:14:38.480 --> 00:14:40.080 Suck, fuck, fuck. 00:14:40.559 --> 00:14:46.399 I feel it's always like this every year though, because I'm always calling for Sirianni to lose his job this time of year. 00:14:46.639 --> 00:14:47.039 Yeah. 00:14:47.360 --> 00:14:49.440 Although I'll stand by that at the end of the year. 00:14:49.759 --> 00:14:51.360 Even if he gets us to the playoffs. 00:14:51.600 --> 00:14:53.200 I don't like his play calling. 00:14:55.039 --> 00:15:05.679 Uh I think we've been spoiled now for the last 30 years with Andy Reid and Doug and Sirian. 00:15:06.080 --> 00:15:10.080 I mean, we've been making the playoffs consistently every year. 00:15:10.720 --> 00:15:12.320 Well, I have a theory. 00:15:12.720 --> 00:15:14.639 I was thinking about this on Sunday. 00:15:15.759 --> 00:15:22.720 We don't have like any great teams because we don't have any old coaches. 00:15:22.960 --> 00:15:24.080 Like everybody's young. 00:15:24.320 --> 00:15:26.799 Andy's the only one that's old, I feel like. 00:15:27.039 --> 00:15:30.720 And he has a team that is consistently in the playoffs. 00:15:30.799 --> 00:15:33.679 I mean they weren't last year, but it happens. 00:15:34.000 --> 00:15:42.799 Yeah, but under the under I mean, I mean it's been a long time since the Eagles did not have a winning season. 00:15:42.960 --> 00:15:43.120 Yeah. 00:15:43.360 --> 00:15:44.639 Like a long time. 00:15:44.879 --> 00:15:49.759 My work, Bestie and I were talking about it, and never in his lifetime, and he's 30. 00:15:50.000 --> 00:15:52.960 So I mean. 00:15:53.279 --> 00:15:56.080 I mean, there are good teams, but they can change from year to year. 00:15:56.159 --> 00:15:59.919 It's not like every year you know these same teams are gonna be on there. 00:16:00.240 --> 00:16:06.000 Yeah, but what I'm saying is like they have consistently had winning years over the last 25. 00:16:06.399 --> 00:16:14.480 Like I remember I was an Eagles fan when they were oh and you know, 15, or when they won one game and it was Dallas. 00:16:14.720 --> 00:16:16.399 I sat through games. 00:16:16.879 --> 00:16:26.320 I sat through seasons in the stadium that were oh, and like we didn't, and I sat in the rain and snow and all that nonsense. 00:16:27.039 --> 00:16:32.480 So I think we've been spoiled the last 30 years for making the playoffs all the time. 00:16:32.559 --> 00:16:40.399 I mean, Andy Reid had us in the playoffs every year, and yeah, so well, I still want more. 00:16:41.200 --> 00:16:44.080 Well, I wouldn't bank on it this year. 00:16:44.320 --> 00:16:44.879 I'm not. 00:16:45.120 --> 00:16:50.879 Although the the team shouldn't be healthier this week, so that is true, but I hate using that excuse. 00:16:51.120 --> 00:16:51.519 Me too. 00:16:51.679 --> 00:16:53.279 Like you're all professional NFL players. 00:16:53.679 --> 00:16:54.879 Your backup should be just as good. 00:16:55.120 --> 00:16:56.080 Exactly. 00:16:56.639 --> 00:16:57.200 All right. 00:16:57.840 --> 00:17:00.960 I think we've probably gone on about football far too long. 00:17:01.279 --> 00:17:03.600 Well, it's the first time this season we've talked about it. 00:17:03.759 --> 00:17:04.240 That's true. 00:17:04.400 --> 00:17:09.039 Because each week I go home and I'm like, we didn't mention anything about the Eagles. 00:17:09.200 --> 00:17:10.880 Not that there's been anything to talk about. 00:17:11.119 --> 00:17:14.720 And I imagine they'll be announcing the halftime show very soon. 00:17:16.480 --> 00:17:18.559 I think I said this about this time last year. 00:17:18.799 --> 00:17:20.160 I hope it's bad bunny again. 00:17:20.559 --> 00:17:22.480 It's not gonna be bad bunny again. 00:17:23.200 --> 00:17:26.319 Well, I said they was gonna they were gonna go country last year and they didn't. 00:17:26.400 --> 00:17:27.759 So God, don't do that. 00:17:28.000 --> 00:17:29.039 I think please don't. 00:17:29.200 --> 00:17:31.200 I think they might go co I don't know. 00:17:31.359 --> 00:17:35.279 I don't know, because they seem to be liking to go against the grain these days. 00:17:35.599 --> 00:17:37.680 So no country, please. 00:17:37.759 --> 00:17:40.480 It's bad enough half an under list Carrie Underwood. 00:17:40.880 --> 00:17:58.240 How much they had so much nonsense up to the Super Bowl and during with everybody saying, I'm not watching, but they got an awful lot of play with people not gonna watch it, or they're gonna watch it and then turn it off at halftime just to prove their point. 00:17:58.400 --> 00:18:02.079 And so I don't know, maybe they'll go with um I don't know. 00:18:02.160 --> 00:18:05.359 Is there a Muslim group that they could bring in? 00:18:05.759 --> 00:18:10.480 I was dancing to Bad Bunny and Punta Kana for the Super Bowl last year. 00:18:10.720 --> 00:18:11.200 Yeah. 00:18:11.519 --> 00:18:12.480 Ugh. 00:18:12.880 --> 00:18:17.519 I wonder when it is this year, because I'm going to Jamaica in February this year. 00:18:17.759 --> 00:18:19.200 It's Valentine's weekend, I think. 00:18:19.440 --> 00:18:21.359 I think I heard, isn't it Valentine's Day? 00:18:21.599 --> 00:18:24.720 It might be, which is just not gonna work. 00:18:25.039 --> 00:18:28.480 Do you know how many poor men who have wives? 00:18:28.640 --> 00:18:31.839 And yes, I am gender whatever in right now. 00:18:32.880 --> 00:18:34.960 Yes, the 14th is a Sunday. 00:18:35.599 --> 00:18:44.400 Um but women want to celebrate Valentine's Day, and a lot of times that's the only time their man

takes them out, and they're not gonna they don't care about the Super Bowls on. 00:18:44.720 --> 00:18:46.640 Such a stupid holiday. 00:18:47.039 --> 00:18:49.279 I bet there's gonna be a lot of brunches. 00:18:49.440 --> 00:18:50.079 Yes. 00:18:51.440 --> 00:18:53.039 Well, the game doesn't start till six. 00:18:53.119 --> 00:18:54.720 You could have dinner at like 4 30. 00:18:54.960 --> 00:18:56.559 Yeah, but you're getting ready for the game. 00:18:56.640 --> 00:18:59.279 It's not like you just plop on the couch at six o'clock. 00:18:59.599 --> 00:19:02.400 Well, right, but I feel like I don't know. 00:19:03.119 --> 00:19:06.160 And going out on Valentine's Day, you're not getting back home that fast. 00:19:06.799 --> 00:19:08.480 You do if you go at noon. 00:19:08.799 --> 00:19:09.440 Yeah. 00:19:09.839 --> 00:19:10.400 That is true. 00:19:10.640 --> 00:19:11.839 To McDonald's. 00:19:14.000 --> 00:19:17.519 That's a perfectly acceptable Valentine's Day for me. 00:19:17.680 --> 00:19:20.960 If restaurants are smart though, they will all have some kind of brunch. 00:19:22.160 --> 00:19:28.319 You can get up in the morning, go get all that out of the way, and focus on what's important. 00:19:29.039 --> 00:19:29.759 Football. 00:19:29.920 --> 00:19:30.559 Yeah. 00:19:33.359 --> 00:19:35.519 Get that relationship crap out of the way. 00:19:36.720 --> 00:19:37.920 Stupid anyway. 00:19:39.599 --> 00:19:41.200 All right, do your little spiel. 00:19:41.920 --> 00:19:44.559 Oh, um, like share, rate review. 00:19:44.720 --> 00:19:44.960 Please. 00:19:45.200 --> 00:19:48.559 You can find us on all the socials at like whatever pod. 00:19:49.359 --> 00:19:53.279 Uh we have a website, like whateverpod.com. 00:19:53.519 --> 00:19:54.160 Yes. 00:19:54.480 --> 00:19:56.559 Uh we have an email address. 00:19:56.960 --> 00:19:59.200 We did whateverpod at gmail.com. 00:19:59.440 --> 00:19:59.759 Right. 00:20:00.240 --> 00:20:01.279 Am I missing anything? 00:20:01.519 --> 00:20:03.039 Don't forget my travel agency. 00:20:03.200 --> 00:20:03.440 Oh. 00:20:03.680 --> 00:20:09.039 Which I have not been working on because of the events of I've been busy. 00:20:09.440 --> 00:20:10.799 Make sure that you go. 00:20:11.119 --> 00:20:18.400 If um I'll post again on socials, but I did post it uh after last week, the website. 00:20:18.559 --> 00:20:20.799 If you are into spooky adventures, yes. 00:20:21.039 --> 00:20:24.000 I have there are so many cool ones that I was looking at. 00:20:24.160 --> 00:20:31.039 I'll bet they have a um, if you're into the true crime, there are two true crime um cruises. 00:20:32.240 --> 00:20:32.559 Yeah. 00:20:32.720 --> 00:20:35.599 Um I won't I want one of them bad. 00:20:36.160 --> 00:20:36.640 Yeah. 00:20:36.880 --> 00:20:42.400 So yeah, but I imagine basically anywhere you go, you can find some kind of creepy stuff. 00:20:42.480 --> 00:20:45.039 I mean, there are creepy people and creep creepy things everywhere. 00:20:45.279 --> 00:20:45.920 That's the best part. 00:20:46.400 --> 00:20:49.599 I have found some really cool stuff in Vegas. 00:20:49.920 --> 00:20:53.119 I found some really cool stuff in like California. 00:20:53.599 --> 00:20:57.599 Uh, there's some there's some pretty cool spot just Salem. 00:20:57.839 --> 00:21:01.599 So yeah, even if you already have a vacation planned and booked, I mean, even better. 00:21:01.839 --> 00:21:02.319 A weekend. 00:21:02.559 --> 00:21:04.880 Reach out to her, let her know where you're gonna be. 00:21:05.119 --> 00:21:07.759 We can do Crampish night somewhere. 00:21:07.920 --> 00:21:08.240 I know. 00:21:08.400 --> 00:21:10.319 Don't think I haven't thought of that. 00:21:10.960 --> 00:21:13.039 Because it's uh it's too late for Salem now. 00:21:13.119 --> 00:21:15.680 You have to book Salem like a year in advance at least. 00:21:15.920 --> 00:21:17.680 But I've already done Salem. 00:21:18.000 --> 00:21:18.880 I have not. 00:21:19.200 --> 00:21:21.680 Well, my first marriage was October 15th. 00:21:21.920 --> 00:21:23.519 Your dad's cutting grass this week. 00:21:23.920 --> 00:21:25.440 This guy, yeah, his grass cutting. 00:21:25.519 --> 00:21:26.480 Yeah, he has to do that right now. 00:21:26.720 --> 00:21:27.279 Perfect timing. 00:21:27.440 --> 00:21:28.000 Yeah, yeah. 00:21:28.079 --> 00:21:29.759 Tomorrow's actually October 15th. 00:21:29.839 --> 00:21:32.079 That was my first anniversary date. 00:21:32.400 --> 00:21:32.799 Yeah. 00:21:32.960 --> 00:21:34.960 And we did honeymoon in Salem. 00:21:35.200 --> 00:21:35.920 Oh, that's right. 00:21:36.559 --> 00:21:37.440 I did know that. 00:21:37.680 --> 00:21:39.119 And it was super cool. 00:21:39.279 --> 00:21:40.559 It really was super cool. 00:21:40.720 --> 00:21:43.119 It was like just being in one big haunted house. 00:21:43.279 --> 00:21:43.759 Yeah. 00:21:44.079 --> 00:21:44.880 It's a whole town. 00:21:45.119 --> 00:21:46.400 Um, I do want to go to Savannah. 00:21:46.559 --> 00:21:49.599 Savannah's haunted, and there's lots of stuff in Savannah to do. 00:21:49.759 --> 00:21:54.960 Um yeah, a friend of mine actually went to a wedding this summer in Savannah. 00:21:55.200 --> 00:21:57.759 Um, and she said she'd love to go back. 00:21:57.839 --> 00:21:58.960 It was I hear it's really nice. 00:21:59.039 --> 00:21:59.519 It's really cool. 00:22:00.319 --> 00:22:05.680 cool shops yeah lots of cool late I need to I maybe we put that on our list of things to do. 00:22:06.079 --> 00:22:06.319 Yep. 00:22:06.559 --> 00:22:09.920 Yeah because it's that wouldn't be a bad 10 hours from here? 00:22:10.319 --> 00:22:12.960 Yeah absolutely we need a car that works. 00:22:14.480 --> 00:22:17.440 Yeah that's that's the trick of it. 00:22:17.680 --> 00:22:19.039 Yeah and and money. 00:22:19.279 --> 00:22:32.319 Oh that too but as a travel agent you get the good deals I could fake my death in cash in that life insurance policy and then we can go like here's what we're gonna do.

00:22:32.640 --> 00:22:45.680 Make me the beneficiary except then you'd be the one to go to jail for my murder because I went I died or went missing right after I signed over another big mistake people make. 00:22:46.960 --> 00:22:52.240 Changing life insurance policies creating life insurance policies weeks before deaths. 00:22:52.799 --> 00:23:16.640 That would be why I have been investigated for murder yeah another big one I've noticed lately if they're asked if they ask you about your relationship don't say oh it's great we love each other we never fight nobody does that's not true and they know you're no yeah no I fucking hate him half the time that's what exactly yeah that's more believable they'd be like yeah well yeah I hope somebody did kill that fucker. 00:23:16.799 --> 00:23:39.759 Yeah son of a bitch I didn't do it unfortunately somebody beat me to it stole my thunder chance I'll never get again but the and the if the police don't investigate you the um insurance company sure as shit will because I was the beneficiary of a life insurance policy that was only four months old. 00:23:40.079 --> 00:25:01.440 Yep and they made sure that they luckily I was not in this state where was I and it was all for not anyway I just like to get older oh my god I'm frustrating as fuck yeah anyway anyway let's stop okay going on and on let us we're gonna fuck around and find out about product placement in movies oh I know okay so picture this Sicily no leftover from last week it's 1982 you're sitting in a darkened movie theater at popcorn in your lap and an alien a wrinkled luminous impossibly impossible impossibly loved lovable god damn it impossibly lovable extraterrestrial is being lured across a suburban backyard by a trail of small candy coated chocolate pieces the camera lingers on them your eyes follow and in that single quiet cinematic moment Reese's pieces went from a struggling candy brand most Americans had barely heard of to one of the most recognized confections on the planet. 00:25:01.680 --> 00:25:04.240 It is one of the greatest candies of all time I do not care for it. 00:25:04.799 --> 00:25:08.640 You don't like peanut butter though do you I do like peanut butter and I like Reese's peanut butter cups. 00:25:08.799 --> 00:25:18.720 Oh I love Reese's I like to take Reese's pieces and I like to take ten and put five in one cheek and five in the other cheek and hold them there until they melt and then I chew them all together. 00:25:19.119 --> 00:25:22.000 So is it basically peanut butter and chocolate? 00:25:22.079 --> 00:25:23.440 I don't actually it's just peanut butter. 00:25:23.599 --> 00:25:38.960 Oh okay that's why yeah okay so heads up to everyone the MMs which is my favorite of the it's exactly like that like it's the smooth consistency of that chocolate too it's not the crumbly peanut butter like an Aresis cup. 00:25:39.279 --> 00:25:39.599 Okay. 00:25:39.920 --> 00:26:01.519 So the MMs ones look I'm an MM aficionado MMs have been a part of my life since I was uh in the uterus because my father is a big MM eater there is always it's in your DNA there's always a jar of MMs in this house somewhere and I've known you for over 30 years and I can always say that is true. 00:26:01.920 --> 00:26:07.119 Always there is if there's nothing else there is a jar of MMs somewhere in this house. 00:26:07.359 --> 00:26:20.240 He pulls his MMs out of pockets all the time um and I have his van currently and there were tootsie rolls that have now melted because I don't eat them fast enough all over that thing. 00:26:20.559 --> 00:26:46.880 Every time I open a compartment tootsi rolls fall out big tootsie roll fancy so um the M peanut butter MMs not peanut MMs for peanut butter they're in the red I highly recommend that you let them heat up a little bit like in the dash that's what happens with the pieces if you put them on your dash and you let them get melty they pop when you eat them it's fucking amazing. 00:26:47.119 --> 00:26:59.440 Well that's what happens when you put them in your cheeks you don't actually chew them I just kind of put them between the tongue and the roof of my mouth and smash them and yeah they all just pop okay then you're gonna need to put some in your car at work and let them melt. 00:26:59.599 --> 00:26:59.920 Okay. 00:27:00.319 --> 00:27:04.319 And see what and then have them and then you're gonna be like this is this is magic. 00:27:04.480 --> 00:27:04.799 Yeah. 00:27:05.039 --> 00:27:26.160 Anyway back to Reese's we're not this is not about MMs uh that's the magic trick we're gonna talk about today not smoke and mirrors but sneakers and sunglasses candy and twinkies shades perched on Tom Cruise's face and a baby Ruth bar lobbed into a sewer drain. 00:27:26.319 --> 00:28:54.799 We're talking about product placement the art the science and sometimes the sheer dumb luck of getting your brand into right into the right frame at exactly the right cultural moment for those of us that grew up in the 80s and 90s this wasn't advertising it was your childhood it was Saturday afternoons it was VHS rewatches it was the weird intimacy of watching a movie and feeling like the things you love were being reflected back at you on a 40 foot screen products weren't interrupting the story they were the story I know this client like he's literally under the window that we were recording by he said he let me hit the pause on this he said um let's trace the arc of some of the most legendary brand moments in movie history what did those scenes do to those brands and what does it say about us about consumer culture about the strange alchemy of Hollywood that a piece of candy or a pair of sunglasses could become a cultural touchstone so Reese's pieces and in case you didn't know what I was talking about because you were in a box apparently for the last 40 years Reese's pieces and ET mm okay can we just say ET is a fucking sad movie this period I can't watch it it makes me too sad.

00:28:55.119 --> 00:29:02.799 I can't I know he lives spoiler alert I know he lives but that whole him going gray like that that's just it kills me. 00:29:02.960 --> 00:29:19.920 I can't do it and it's not even real and I can't do it I can literally watch real people real crime scene photos because those are my favorite episodes of like the first 48 every time I'm like oh that's real crime scene I can watch that happen all day long. 00:29:20.079 --> 00:29:27.759 Don't feel bad at all but you put a a puppet a puppet that's it can't do it. 00:29:27.920 --> 00:29:41.839 It's the Muppets it's not even an animal like an animal okay because there is a website does the dogdie dot com and that will tell you in every movie if any of the animals die just a heads up for those of you who can't tolerate it. 00:29:42.000 --> 00:29:52.960 Yep I'll get to a movie and as soon as I feel like the animal is about to go I'm like that's it we're done I'm out no I don't care I don't care and so ET. 00:29:55.200 --> 00:30:20.799 That is the only thing that bothers me when I'm watching true crime like I was watching one the other day and the dude had killed his mom and the mom's friend was like well we do rescues for cats and she has a cat in there I need to get in there to get it and the cops went there and the cat wasn't there so they asked the son and he was like I got rid of it I was like no not the cat the one that get me is the birds I'll bet because they're so smart. 00:30:21.119 --> 00:30:35.039 Yeah they know what's going on well I know one was part of a at least one that was part of a crime scene they brought it into to um into court of an African gray because they're they are chatty. 00:30:35.119 --> 00:30:51.599 Yeah and it word for word repeated the murder wow yeah that's amazing it is but they're so you know these people have these birds for 30 years makes me sad. 00:30:51.759 --> 00:31:12.720 Anyway back to a fake thing not real when Steven Spielberg was making ET the extraterrestrial he initially approached Mars the company behind MM's about using their candy in the film and Mars said no fucking stuff on them the Reese's have been debated ever since some say they thought the movie looked too weird. 00:31:12.880 --> 00:31:23.440 Some say they didn't want their product associated with an alien whatever the reason Mars walked away from one of the greatest marketing opportunities in the history of American commerce not that MMs need any help. 00:31:23.680 --> 00:31:24.640 That's true. 00:31:25.119 --> 00:31:35.200 Enter Hershey their relatively new product Reese's pieces a peanut butter candy that had launched in 1978 and was struggling to find its footing got the call. 00:31:35.440 --> 00:32:14.960 Hershey agreed to a promotional tie-in around for around one million in advertising support in return Spielberg used a candy in what would become one of cinema's most iconic sequences young Elliot scatters a trail of Reese's pieces to coax the frightened alien out

of the garden shed and into his life case you didn't know there's gonna be a lot of spoiler alerts guys I don't want to ruin everyone's lives the film opened on June 11 1982 I mean if you haven't for real yeah that's on you that is your problem and not mine. 00:32:15.119 --> 00:32:18.400 Within two weeks sales of Reese's pieces had increased by 65%. 00:32:19.039 --> 00:32:24.640 Within months the candy had become a phenomenon Hershey's investment returned itself many times over. 00:32:24.720 --> 00:32:38.160 To this day Reese's pieces is one of the most recognized candies in America and the brand itself has become synonymous with a kind of warm nostalgic cinemat cinematic sweetness that no traditional ad campaign could have manufactured. 00:32:38.960 --> 00:32:42.480 The lesson the industry took from ET was seismic. 00:32:42.640 --> 00:33:06.799 Suddenly studios and brands alike woke up to an entirely new category of marketing one that wasn't interpret interruption but integration one that didn't shout at you from a billboard but whispered to you from the screen you already trusted and here's the thing like go back and watch in the older movies like the eight especially 80s movies it is very prominent in 80s movies. 00:33:07.200 --> 00:33:36.960 Coca-Cola like Pepsi and then watching movies now where nothing is branded right it's crazy yeah to go back and watch and you're like oh look at that and because you get to see the old logos of everything and right that's fun too but like you never notice the difference until you actually do notice that there is a huge difference between 80s movies and their product placement and now there is zero product placement. 00:33:37.200 --> 00:33:43.279 I wonder like speaking of 80s movies this is something I meant to talk about at the top of the show. 00:33:43.440 --> 00:34:09.679 This weekend I did a fun thing and I watched nine to five oh yeah have you watched it lately I did I watched it when Dolly died it is such a good movie it was really good like it's funny because I haven't seen it in years but back then we watched movies 50 million times because we had VCRs so I would actually in scenes I'd know what line was coming next or I'd know what was gonna happen next but I didn't know what how the movie was going to go. 00:34:09.920 --> 00:34:23.760 Like it was weird like my brain was like this seems familiar yeah um but I was laughing my ass off that movie was fantastic like it was and Dolly was just a little baby oh my gosh she was so damn cute. 00:34:24.079 --> 00:35:29.840 It's a good movie yeah yeah it's funny and for its time yeah for the women to yeah yeah it was awesome if if you haven't watched it lately out there crowd I highly recommend it yeah I watched it when Dolly died it was they of course they had it all over yeah hilarious um two years before Maverick got his aviators Tom Cruise was wearing a different pair of Ray-bans in 1983 Risky Business gave us one of the most iconic images in movie history a young Tom Cruise home alone sliding across a hardwood floor in white socks a pink Oxford shirt and a pair of Ray-Ban Wayfarer sunglasses and tidy whiteies yeah do you know I have never seen Risky Business I won't do it I absolutely fucking hate Tom Cruise I do too but his new movie looks good don't care he could have the greatest movie on earth and I would not I've never seen it doesn't look like have you seen the commercials like he has a lot of makeup like they it doesn't look like him he looks like old man nope I know I'm really torn because it looks really good but yeah I can't stand it. 00:35:30.159 --> 00:35:32.639 I hate him although I did love him in Tropic Thunder. 00:35:32.800 --> 00:36:02.400 Nope haven't seen it I literally have maybe seen two maybe three Tom Tom Cruise movies well he's only a small part of it but he is actually funny enough I can't even right now think of any Tom Cruise movies that I have actually watching I'd cocktail because that was restaurant nope I don't think I've seen that one either eyes wide shut I got five minutes into that and I had to turn it off because I was like this is fuck I can't pay attention. 00:36:02.639 --> 00:36:16.239 This is a pay attention I did like the first mission impossible nope never seen it I haven't watched any since I saw the war of the worlds okay and cocktail I think I do believe are probably the only two Tom Cruise movies that I have ever seen. 00:36:16.639 --> 00:36:34.719 That's awesome I just hate him I hate him so much like you know how there's just like somebody my dad's it's Ben Vereen which is a weird thing to he's a weird person to hate but um Ben Veren used to be on a kid's show Zeboomafu. 00:36:35.039 --> 00:36:51.519 Zeboom of right that sounds right yeah yeah and every time he would come on my dad would just be like oh I fucking hate Ben Vereen and it's like okay now that's weird but I get it because anytime Tom Cruise flash I'm like I don't I don't care I don't want to know about it. 00:36:51.599 --> 00:36:55.599 I don't it could be I'm telling you it could be the greatest movie I'm sure Top Gun is great. 00:36:55.920 --> 00:36:56.719 We won't ever see it. 00:36:57.679 --> 00:36:59.119 I will not see it. 00:37:00.400 --> 00:37:11.440 And I've never seen Risky Business um the one thing about the Wayfarer that makes the story remarkable by 1982 the style was essentially dead. 00:37:11.599 --> 00:37:27.679 Ray-Ban had introduced the Wayfarer in 1952 and it had been a cultural staple through the 50s and 60s worn by James Dean, Audrey Hepburn in Breakfast Tiffany's the Blues brothers and the blues brothers but by the late 70s and early 80s the fashion world had moved on. 00:37:27.920 --> 00:37:32.639 Ray-Ban was moving only about 18,000 pairs of Wayfarers per year. 00:37:32.880 --> 00:37:38.559 The style was on the verge of being discontinued and then Tom Cruise put them on and everything changed. 00:37:39.280 --> 00:37:44.800 The year after Risky Business was

released Wayfarer sales surged to 3600 pairs. 00:37:45.360 --> 00:37:49.440 By 1988 the number had climbed to four million holy moly. 00:37:49.599 --> 00:37:54.079 Ray Ban struck deals with Hollywood specifically to capitalize on this effect. 00:37:54.239 --> 00:38:02.000 The brand estimated it paid to have its glasses placed in somewhere between 50 and 160 films and TV shows throughout the 80s. 00:38:02.400 --> 00:38:04.400 But risky business was the lightning rod. 00:38:04.639 --> 00:38:26.320 It was the moment where the Wayfair stopped being a relic of previous era and became the definitive eyewear of a generation what made it work wasn't just the placement it was Tom Cruise it was that scene because sliding across a hard wood hard hardwood floor in your socks is the fantasy of every kid who's ever had a home to himself for the first time. 00:38:26.559 --> 00:38:40.159 Glasses weren't just glasses they were the costume of freedom they said when no one is watching this is who I am an entire generation of teenagers looked at that screen and thought I want to be that they were very popular sunglasses. 00:38:40.400 --> 00:38:48.079 Yes if the Wayfarer was about coal the Ray Ban aviator and Top Gun was about to be something bigger. 00:38:48.239 --> 00:38:49.760 It was about mythology. 00:38:50.000 --> 00:38:54.320 When Top Gun came out in 1986 it wasn't just a movie it was a cultural event. 00:38:54.559 --> 00:38:58.480 Directed by Tony Scott and produced with significant collaboration from the U.S. 00:38:58.639 --> 00:39:05.119 Navy the film was practically a two-hour recruiting advertisement wrapped in a love story and a volleyball sequence. 00:39:05.440 --> 00:39:11.760 At the center of it all was Pete Maverick Mitchell played by Cruz again with Ray-Bans. 00:39:12.159 --> 00:39:17.199 This time the gold framed aviators that had been developed in the 30s for military pilots. 00:39:18.079 --> 00:39:26.239 The aviators in Top Gun were already a military associated style so the fit felt natural almost inevitable but the effect was extraordinary. 00:39:26.400 --> 00:39:42.079 Within a year of the film's release Ray-Band's aviator sales had jumped by 40% more than that the style became permanently encoded in American pop culture as the eyewear of choice for anyone who wanted to project danger confidence and a certain casual mastery of every situation. 00:39:42.800 --> 00:40:40.800 Top Gun didn't just sell sunglasses it sold an archetype the cocky pilot the leather jacket the aviators at the bridge of the nose it was a look an attitude a whole aesthetic ecosystem it was I swear to god your dad is just riding in circles around under this window like he's been home all day he did go on his bike it's worth pausing to appreciate what Ray Ban managed to accomplish in the decade of the 80s using two different films two different characters and two different styles the brand effectively owned cinematic cool in a way that no advertising company has replicated

before or since the Wayfarer for the rebellious kid and the aviator for the hero together they covered the entire emotional spectrum of what it meant to be effortlessly aspirationally stylish in Reagan era America. 00:40:41.199 --> 00:40:51.599 Yeah Ray Band is definitely the only I think sunglass brand I could name I don't I don't know it that's not a thing. 00:40:51.840 --> 00:40:56.880 No to know your well not for us no maybe fancy people. 00:40:57.119 --> 00:41:06.880 Maybe people who can afford Ray-Bands I had I had pairs because people would leave them at the restaurant and never come get them and so then they became mine. 00:41:08.239 --> 00:41:16.880 But you know wasn't all it was also not my scene no in 1982 the same year E.T. 00:41:17.280 --> 00:41:39.039 was changing the candy aisle another film was changing what was on America's feet Fast Time at Ridgemont High, Amy Heckerlin's sharp, funny surprisingly tender portrait of California teacher teenagers featured a character who had become one of cinema's most beloved icons Jeff Spicoli, the perpetually stoned ocean obsessed surfer dude played by a very young Sean Penn. 00:41:40.159 --> 00:41:50.320 Spicoli wore vans specifically the classic van slip on with a checkerboard pattern that had become popular in Southern California's skate and surf culture through the late 70s. 00:41:50.639 --> 00:42:03.199 In the context of the film the shoes weren't a statement they were just what Spacoli wore the way his wardrobe was inseparable from his whole vibe, Hawaiian shirt vans a permanent expression of sun adult serenity. 00:42:03.519 --> 00:42:08.239 The authenticity was total but the effect on vans was transformational. 00:42:08.400 --> 00:42:17.119 The brand which had been founded in 1966 and was primarily a regional California label suddenly had national visibility. 00:42:17.280 --> 00:42:25.119 Teenagers across the country who had never set foot on a skateboard or within 500 miles of a Southern California beach wanted those shoes. 00:42:25.360 --> 00:42:38.400 The checkerboard slip-on became one of the defining accessories of 80s youth culture a signal that you were plugged in that you understood the vibe that you were at least aspirationally as relaxed and unflappable as Jeff Spicoli. 00:42:39.519 --> 00:42:45.920 What makes the van's story particularly interesting is what it reveals about product placement and authenticity. 00:42:46.159 --> 00:43:09.679 Vans didn't engineer that moment in a boardroom the brand was simply there genuinely embedded in a culture that the filmmakers were drawing from the placement worked precisely because it wasn't placement in the mercenary sense it was documentation and when audiences respond to it so powerfully it pointed towards something that every great piece of pop culture product integration has in common the brand has to belong in the world of the story. 00:43:09.920 --> 00:43:20.320 The moment it feels imported the magic evaporates yeah and those black

and white checker I think they're still the ones that everybody will wear. 00:43:20.639 --> 00:43:31.440 Now my first pair of vans were purple checkered high tops because just because yeah I have to be different. 00:43:31.760 --> 00:43:44.719 I can't wear I had a pair of vans um you still wear bands a few years ago and Converse as well they're too flat and I have high arches and now I'm old and it really really hurts my feet. 00:43:44.960 --> 00:43:59.760 I literally have a pair of Chuck Taylors at home and I have um leopard print high top bands at home my last bands a few years ago were the the tie up ones but the black with the white on the side 00:44:00.400 --> 00:44:01.840 But um yeah. 00:44:02.000 --> 00:44:06.639 I mean I guess I could get inserts, but wearing those flat shoes is brutal. 00:44:06.960 --> 00:44:07.599 Yeah. 00:44:08.400 --> 00:44:12.559 I just can't let go of my brands from well, you'll sacrifice your feet for shoes. 00:44:12.719 --> 00:44:15.519 I mean, I haven't been vlogging around in those motherfuckers. 00:44:15.920 --> 00:44:17.840 You were just complaining about the heavy shoes. 00:44:18.159 --> 00:44:18.800 They are so heavy. 00:44:18.960 --> 00:44:24.079 It's so funny because I actually on Facebook a cute pair of Docs Mary Janes popped up today. 00:44:24.159 --> 00:44:25.119 And I was like, ooh. 00:44:25.199 --> 00:44:27.280 And then I was like, no, Heather says they're heavy. 00:44:27.440 --> 00:44:28.000 They are heavy. 00:44:28.159 --> 00:44:29.840 I'm not, they're too heavy. 00:44:30.000 --> 00:44:31.440 That's like wearing weights. 00:44:31.679 --> 00:44:32.239 Yeah. 00:44:32.559 --> 00:44:33.519 I'm good. 00:44:34.800 --> 00:44:35.920 I can't let them go. 00:44:36.079 --> 00:44:37.119 I can't let them go. 00:44:37.199 --> 00:44:39.440 And I can't let Vans go. 00:44:39.519 --> 00:44:41.440 And I can't let Chuck Taylors go. 00:44:42.400 --> 00:44:43.039 But they're all built. 00:44:43.599 --> 00:44:48.480 I also have I also have um Adidas, pink shell top. 00:44:49.760 --> 00:44:50.400 Yes. 00:44:51.039 --> 00:44:52.159 I love Adidas. 00:44:52.559 --> 00:44:54.719 I'm trying to think of if I have any other ones. 00:44:55.519 --> 00:44:56.559 I don't think I do. 00:44:56.800 --> 00:44:58.960 I might have more than one pair of vans, though. 00:44:59.920 --> 00:45:00.239 Yeah. 00:45:00.559 --> 00:45:06.239 I think I I have a pair of white leather Adidas right now and a pair of white leather Pumas. 00:45:06.800 --> 00:45:08.000 Don't I never had Pumas. 00:45:08.320 --> 00:45:08.639 Yeah. 00:45:08.880 --> 00:45:15.760 I just happened to randomly find these in a shoe store and they were super cute and comfy, and I was like, okay. 00:45:16.159 --> 00:45:18.960 I go, I'll go to the Adidas store for my Adidas. 00:45:20.239 --> 00:45:21.440 I still got the gun. 00:45:22.239 --> 00:45:23.280 They're pink though. 00:45:23.519 --> 00:45:25.199 Because I can't do I'm telling you. 00:45:25.599 --> 00:45:26.559 I can't do it. 00:45:26.800 --> 00:45:27.679 I have to be weird. 00:45:27.760 --> 00:45:28.960 I have to be different. 00:45:29.679 --> 00:45:30.639 Even if it kills your feet. 00:45:30.880 --> 00:45:32.239 Even if it kills my feet. 00:45:33.920 --> 00:45:37.039 I got Doc Martins that I wear to work, and they're not boots, guys. 00:45:37.119 --> 00:45:41.360 They're displaying shoes and they weigh 400 pounds and they are bright ass pink. 00:45:41.519 --> 00:45:43.119 Yeah, they're super, super cute. 00:45:43.199 --> 00:45:44.880 But they look heavy even to look at. 00:45:44.960 --> 00:45:45.199 Yeah. 00:45:45.360 --> 00:45:47.760 So the heel, the soul was bumpy. 00:45:48.159 --> 00:45:49.360 I'm too fragile. 00:45:51.360 --> 00:45:52.800 I'm not tough like you. 00:45:53.679 --> 00:45:55.440 You gotta do what you gotta do. 00:45:56.800 --> 00:46:02.239 The Goonies is, to a certain generation, less a film than a founding document. 00:46:02.480 --> 00:46:07.760 Released in 1985, directed by Richard Donner from a story by Steven Spielberg. 00:46:07.920 --> 00:46:11.199 It's the movie that a generation of Watchkey kids claimed as their own. 00:46:11.360 --> 00:46:20.639 The story of a group of suburban misfits who go looking for private treasure and find along the way something more important about friendship and loyalty and the courage it takes to hold up. 00:46:20.880 --> 00:46:25.760 Hold on to a childhood when the adult world is trying to pry it from your fingers. 00:46:26.239 --> 00:46:27.039 Quick question. 00:46:27.199 --> 00:46:27.360 Yeah. 00:46:27.599 --> 00:46:29.119 Is your mom making pizza? 00:46:29.360 --> 00:46:30.719 Because I swear I can smell pizza. 00:46:31.280 --> 00:46:32.079 I don't know. 00:46:32.320 --> 00:46:32.719 Maybe. 00:46:32.960 --> 00:46:35.440 I really hope when we go downstairs there's pizza. 00:46:37.679 --> 00:46:42.400 Into this beautifully crafted adventure, someone inserted a baby Ruth bar. 00:46:43.039 --> 00:46:49.920 Chunk, the lovable, neurotic, oversharing member of the Goonies, is practically defined by food. 00:46:50.000 --> 00:47:01.119 And in the film's most memorable comic moment, he attempts to communicate with Sloth, the monstrous yet gentle Fratelli brother, through the universal language of chocolate and caramel and peanuts. 00:47:01.360 --> 00:47:03.199 He holds up a baby Ruth. 00:47:03.280 --> 00:47:04.960 Sloth's eyes go wide. 00:47:05.119 --> 00:47:12.800 In that moment, the candy bar becomes a symbol of connection, a bridge between two outsiders who find each other across a gulf of difference. 00:47:13.599 --> 00:47:27.280 The reference itself was almost certainly a wink to a much older gag, the infamous baby Ruth floating in the pool scene from Caddyshack five years earlier, which had cemented the candy and the cultural lexicon in an entirely different, far less heartwarming way. 00:47:27.440 --> 00:47:40.320 But the Goonies rehabilitated Baby Ruth, gave it warmth and heart, and wrapped it in some the some

the same nostalgic affection that the film as a whole generated in every kid who watched it. 00:47:40.559 --> 00:47:42.960 The brand didn't need a turnaround story here. 00:47:43.119 --> 00:47:45.760 What it got was something more lasting, embedding. 00:47:46.079 --> 00:47:53.679 Baby Ruth became inseparable from a specific emotional memory, the memory of being young and frightened and exhilarated and surrounded by your people. 00:47:53.920 --> 00:47:55.760 That's marketing you can't buy. 00:47:56.000 --> 00:47:58.639 That's the gift cinema sometimes just hand you. 00:47:59.599 --> 00:48:04.079 Um oh Nicole also, well, you're not getting a diary entry because somebody forgot her diary. 00:48:04.239 --> 00:48:04.880 I did. 00:48:07.039 --> 00:48:08.000 Just tune in next to me. 00:48:08.239 --> 00:48:08.719 My bad. 00:48:08.800 --> 00:48:09.440 Yeah. 00:48:11.199 --> 00:48:17.599 Some brands get one cinematic moment, Twinkie's got two, separated by 26 years and a zombie apocalypse. 00:48:17.679 --> 00:48:20.400 In Ghostbusters in 1984, Dr. 00:48:20.559 --> 00:48:29.280 Egon Spengler uses a Twinkie as an analogy to explain the unprecedented scale of psychokinetic energy building beneath New York City. 00:48:29.440 --> 00:48:36.239 This Twinkie represents the normal amount of psychokinetic energy in the New York area, according to this morning's sample. 00:48:36.400 --> 00:48:40.639 It would be a Twinkie 35 feet long, weighing approximately 600 pounds. 00:48:41.199 --> 00:48:49.119 It was one of the funniest lines in the film, and it lodged the Twinkie into the vernacular of supernatural comedy in a way that re resonated for decades. 00:48:49.920 --> 00:48:56.400 The gag worked partly because of the Twinkie's existing reputation as a kind of immortal, indestructible snack. 00:48:56.559 --> 00:49:03.199 The urban legend that Twinkies last forever, playing perfectly against the idea of unstoppable ancient panorama forces. 00:49:03.360 --> 00:49:04.880 Have you had a Twinkie lately? 00:49:05.519 --> 00:49:06.079 I have. 00:49:06.320 --> 00:49:10.320 And I was going to tell you that when we were kids, they were so good. 00:49:10.719 --> 00:49:12.480 They literally taste like preservatives. 00:49:12.559 --> 00:49:12.719 Yes. 00:49:12.880 --> 00:49:13.599 Like they are not good. 00:49:13.920 --> 00:49:15.119 It feels like a preservative. 00:49:15.440 --> 00:49:16.000 Makes me sad. 00:49:16.320 --> 00:49:19.679 The cream is some weird texture. 00:49:20.000 --> 00:49:21.280 Yeah, the cake is terrible. 00:49:21.440 --> 00:49:21.679 Yeah. 00:49:21.840 --> 00:49:22.639 It's stale. 00:49:23.119 --> 00:49:23.440 Yeah. 00:49:23.519 --> 00:49:23.679 Yeah. 00:49:23.920 --> 00:49:24.480 It's a shame. 00:49:24.639 --> 00:49:25.119 Yeah. 00:49:25.440 --> 00:49:26.800 Kids these days don't know. 00:49:26.960 --> 00:49:27.119 No. 00:49:27.440 --> 00:49:33.039 Then came Zombieland in 2009, which picked up that exact mythology and ran with it. 00:49:33.119 --> 00:49:42.639

In the post-apocalyptic road movie, Columbus, Jesse Eisenberg's anxious, rule obsessed survivor, has a running obsession with finding the last Twinkies on Earth. 00:49:42.800 --> 00:49:48.480 Convinced that the snack's legendary shelf life means that some must have survived the end of civilization. 00:49:48.639 --> 00:49:53.519 The Twinkie functions in Zombieland almost as a symbol of pre-apocalyptic normalcy. 00:49:53.679 --> 00:49:57.920 The small, packaged, artificially preserved comfort of the world that was. 00:49:58.400 --> 00:50:00.559 Zombieland is a really good movie. 00:50:00.800 --> 00:50:02.559 I don't think I've seen it. 00:50:03.679 --> 00:50:05.920 Here's where the story takes a stranger turn. 00:50:06.159 --> 00:50:11.599 In 2012, Hostess, the company that made Twinkies, declared bankruptcy and announced it was shutting down. 00:50:11.840 --> 00:50:12.719 America panicked. 00:50:12.960 --> 00:50:14.639 People stockpiled Twinkies. 00:50:14.719 --> 00:50:21.519 And in the cultural conversation around the brand's potential extinction, Ghostbusters in Zombieland were cited repeatedly. 00:50:21.679 --> 00:50:26.400 The films have given Twinkies a pop culture half-life that outlasted the company itself. 00:50:26.559 --> 00:50:32.719 When Twinkies returned under new ownership in 2013, the comeback was celebrated with genuine public warmth. 00:50:32.880 --> 00:50:37.519 The the kind of snack cake with less cinematic history could never have garnered. 00:50:39.440 --> 00:50:41.599 I think everything from hostess is gross, though. 00:50:42.800 --> 00:50:43.039 No. 00:50:43.840 --> 00:50:44.800 Well, okay. 00:50:44.960 --> 00:50:46.000 So here's the thing, guys. 00:50:46.239 --> 00:50:47.920 Their many powdered donuts are good. 00:50:48.159 --> 00:50:49.199 We're biased over here. 00:50:49.360 --> 00:50:50.800 Yeah, yeah, true, true, true. 00:50:50.960 --> 00:50:52.719 Because we've always had tasty cakes. 00:50:52.960 --> 00:50:53.280 Yes. 00:50:53.440 --> 00:50:57.599 And y'all are getting tasty cakes, but those are not the tasty cakes that we know. 00:50:57.920 --> 00:50:58.239 Right. 00:50:58.400 --> 00:51:00.559 Yeah, tasty cakes, same thing as Twinkies. 00:51:00.719 --> 00:51:00.960 Yes. 00:51:01.199 --> 00:51:01.920 I mean, they're fine. 00:51:02.079 --> 00:51:02.480 They're good. 00:51:02.559 --> 00:51:03.199 They're still good. 00:51:03.280 --> 00:51:05.039 They're they're they're not that extreme. 00:51:05.199 --> 00:51:05.360 Yeah. 00:51:05.519 --> 00:51:09.679 But the tasty cakes we ate as kids were way, way, way better. 00:51:10.320 --> 00:51:10.960 Yes. 00:51:11.519 --> 00:51:23.039 The when when they used to come in wax paper and you couldn't only get them within so many miles of Philadelphia, they were that's hers potato chips. 00:51:23.199 --> 00:51:23.679 Yes. 00:51:24.960 --> 00:51:27.599 Red bag hers, hands down my favorite potato chips. 00:51:27.840 --> 00:51:31.519 Their barbecue is my favorite barbecue chip of all the

barbecue chips. 00:51:33.119 --> 00:51:34.880 It's not, I mean, yeah. 00:51:35.199 --> 00:51:36.639 Because it's salty, like it's supposed to be. 00:51:36.880 --> 00:51:38.639 Too many barbecue chips make them sweet. 00:51:38.719 --> 00:51:38.960 Yeah. 00:51:39.199 --> 00:51:41.840 I don't like it when you make things that are supposed to be salty, sweet. 00:51:42.079 --> 00:51:42.719 All right. 00:51:43.360 --> 00:51:45.760 Like, don't put grapes and strawberries in salad. 00:51:45.840 --> 00:51:48.320 Like yeah, different. 00:51:48.639 --> 00:51:49.920 Those two don't, yeah, no. 00:51:50.000 --> 00:51:52.880 No mandarin oranges, none of that business. 00:51:53.119 --> 00:51:55.119 I don't even want walnuts in my salad. 00:51:55.280 --> 00:51:56.320 I don't either. 00:51:57.119 --> 00:51:58.880 Keep your nuts to yourself. 00:52:00.000 --> 00:52:01.440 I was watching a TikTok this. 00:52:01.760 --> 00:52:07.280 I was watching a TikTok the other day, and the guy starts his TikTok off with, I'm the pickiest eater on the planet. 00:52:07.360 --> 00:52:09.280 And I was like, no, you aren't. 00:52:09.440 --> 00:52:11.440 And what he ate a raspberry. 00:52:11.599 --> 00:52:13.599 I'm like, right there, you are not. 00:52:13.679 --> 00:52:15.760 I already have known that you are not. 00:52:16.000 --> 00:52:18.400 He's like, I'm today I'm gonna try a raspberry. 00:52:18.480 --> 00:52:21.679 And I was like, I will never I don't even eat raspberries. 00:52:22.000 --> 00:52:22.880 No, they're hairy. 00:52:23.280 --> 00:52:28.639 Yeah, and the seeds like it's too I it's I don't know because I've never had one because they're hairy and I can't get it. 00:52:28.800 --> 00:52:29.920 No, you're exactly right. 00:52:30.159 --> 00:52:31.760 And you can't tell if one's good or not. 00:52:31.840 --> 00:52:34.639 So you might get it in your mouth and it's like mushy in your life. 00:52:34.719 --> 00:52:36.320 Um I like blackberries. 00:52:36.480 --> 00:52:38.000 I like raspberry flavored things. 00:52:38.159 --> 00:52:39.840 I don't I do like blackberries. 00:52:40.000 --> 00:52:44.480 I would never so I I wanted to comment and be like, no, you're not. 00:52:45.679 --> 00:52:48.960 Because I'm 52 and have never put a raspberry in my face. 00:52:49.519 --> 00:52:50.400 And never will. 00:52:50.800 --> 00:52:55.280 I will go to the grave confident that I have never eaten a raspberry. 00:52:56.639 --> 00:52:57.840 Nor a blueberry. 00:52:58.079 --> 00:52:59.519 Oh, no blueberries? 00:52:59.760 --> 00:53:01.039 No, they're purple. 00:53:01.679 --> 00:53:02.960 I don't eat purple. 00:53:03.760 --> 00:53:05.199 I think you would like blueberries. 00:53:05.280 --> 00:53:05.920 That's a shame. 00:53:06.159 --> 00:53:07.599 They're not sweet. 00:53:08.000 --> 00:53:10.880 Every time the bird, the bird eats them. 00:53:11.039 --> 00:53:12.719 She loves them, but blueberries, yeah. 00:53:12.880 --> 00:53:13.280 You can't. 00:53:13.440 --> 00:53:17.360 They're purple on the outside and then a weird flesh color on the inside, and I don't like that. 00:53:17.920 --> 00:53:18.880 That's not right. 00:53:19.199 --> 00:53:20.400 So you don't eat grapes. 00:53:20.639 --> 00:53:21.280 I green crap. 00:53:21.519 --> 00:53:22.000 Green grapes. 00:53:22.239 --> 00:53:22.400 Okay. 00:53:22.880 --> 00:53:23.920 Cotton candy grapes. 00:53:24.559 --> 00:53:24.960 Fucking god. 00:53:25.519 --> 00:53:25.840 I love them. 00:53:26.159 --> 00:53:28.320 As I was saying, I was like, I know she eats grapes. 00:53:28.559 --> 00:53:29.679 Yeah, cotton candy green. 00:53:30.000 --> 00:53:31.039 Nope, don't eat the purple ones. 00:53:31.280 --> 00:53:31.760 Gotcha. 00:53:32.719 --> 00:53:33.039 Okay. 00:53:33.440 --> 00:53:36.559 Uh technically, this is older. 00:53:37.199 --> 00:53:39.360 Harold and Kumar go to White Castle. 00:53:39.599 --> 00:53:39.760 Oh. 00:53:42.159 --> 00:53:46.880 Is on one level a stoner comedy about two friends on a munchies fueled quest. 00:53:47.039 --> 00:53:59.199 On another level, and this is what makes it genuinely significant, it's one of the sharpest pieces of commentary on identity, assimilation, and the immigrant experience in mainstream American cinema of its era. 00:53:59.440 --> 00:54:04.480 The fact that it comes wrapped in sliders and bottomless appetite only makes it sharper. 00:54:04.639 --> 00:54:08.400 For White Castle, the film was an X unexpected windfall. 00:54:08.559 --> 00:54:16.559 The chain, one of America's oldest fast food brands, had a footprint concentrated in the Midwest and Mid-Atlantic states, although we don't have one here. 00:54:16.639 --> 00:54:18.239 And I've never been to a White Castle. 00:54:18.559 --> 00:54:20.000 They are huge in Jersey. 00:54:20.320 --> 00:54:21.519 Jersey, that's yes. 00:54:21.599 --> 00:54:28.480 And I spent my life growing up in Jersey, so I spent my life eating growing up eating uh White Castles, and they are incredible. 00:54:28.719 --> 00:54:29.199 Oh God. 00:54:29.840 --> 00:54:32.400 And yeah, I don't understand why we don't have one here. 00:54:32.719 --> 00:54:36.320 It was largely invisible to the coastal cultural conversations. 00:54:36.400 --> 00:54:39.920 Well, that would be why because I did when actually when I went to St. 00:54:40.079 --> 00:54:41.599 Louis, there was a White Castle. 00:54:41.840 --> 00:54:45.679 And one of the one of my co-workers that I traveled with, she's from Jersey. 00:54:46.000 --> 00:54:49.920 So she took uh and we had talked about how much we love them. 00:54:50.239 --> 00:54:54.800 Uh one day in the afternoon, she took a um a ride share. 00:54:55.440 --> 00:55:00.559 Uber, yes, to um to the White Castle, and she came back and she brought me to. 00:55:00.800 --> 00:55:01.920 Oh I know. 00:55:04.159 --> 00:55:07.039 Uh Harold and Kumar changed that overnight. 00:55:07.119 --> 00:55:12.800 The movie didn't just advertise White Castle, it elevated it to into a destination, a symbol, a holy grail. 00:55:12.880 -->

00:55:20.480 The chain reported significant sales increase in the wake of the film's release, and more importantly, it acquired a new kind of brand identity. 00:55:21.039 --> 00:55:23.920 Irreverent, beloved, cult certified. 00:55:24.239 --> 00:55:27.199 And they do still taste just the same as they did when I was a kid. 00:55:27.280 --> 00:55:27.840 Yes. 00:55:28.239 --> 00:55:35.840 What's particularly interesting here is that White Castle embraced the film's absurdist counterculture energy rather than trying to sanitize it. 00:55:36.000 --> 00:55:49.039 The chain leaned into its new reputation, eventually selling sliders at retail, partnering with the franchise for later installments, and generally positioning itself as one in on the joke. 00:55:49.199 --> 00:55:55.039 The fast food brand that got the most out of a movie, Stoner Culture, did it by having a sense of humor about itself. 00:55:55.199 --> 00:55:58.559 That's a lesson the marketing world would do well to take more seriously. 00:55:58.719 --> 00:55:59.840 You know who else does that? 00:56:00.079 --> 00:56:00.960 Taco Bell. 00:56:01.119 --> 00:56:01.519 Mm-hmm. 00:56:01.920 --> 00:56:03.760 They fully lean into what they are. 00:56:04.000 --> 00:56:04.880 Yeah, they do. 00:56:05.280 --> 00:56:13.039 I think I mentioned on here before, but I did a White Castle um destination birthday once, yes. 00:56:13.280 --> 00:56:23.280 Um, it was only a few years after I married my second husband, and it was my birthday, and the closest White Castle was in North Jersey. 00:56:23.360 --> 00:56:26.559 It was three and a half hours away, and that's what I wanted for lunch. 00:56:26.800 --> 00:56:28.400 So we drove up there. 00:56:28.480 --> 00:56:29.599 He had never had them before. 00:56:29.679 --> 00:56:32.559 He took one bite and thought it was the most disgusting thing he had ever eaten. 00:56:32.880 --> 00:56:35.599 I've had them from the freezer section of the grocery store. 00:56:35.920 --> 00:56:37.119 No, I don't buy the freezer ones. 00:56:37.440 --> 00:56:38.079 I've never tried one. 00:56:38.159 --> 00:56:38.800 I never want to. 00:56:38.960 --> 00:56:40.000 I've never had a real one. 00:56:40.159 --> 00:56:40.960 Oh gosh. 00:56:41.199 --> 00:56:42.159 In real life. 00:56:42.639 --> 00:56:44.000 We'll have to add that to the list of things. 00:56:44.480 --> 00:56:44.880 Man, we're just gonna do it. 00:56:45.199 --> 00:56:46.079 I think you would like it. 00:56:46.320 --> 00:56:47.039 I'm sure I would. 00:56:47.199 --> 00:56:48.159 It's a cheeseburger. 00:56:48.400 --> 00:56:51.039 I don't get cheese online, but I that they are. 00:56:51.519 --> 00:56:58.960 I grew up just eating the it's just a pickle, the fried onions, the patty, and the button. 00:56:59.119 --> 00:56:59.360 That's it. 00:56:59.679 --> 00:57:02.880 I will gladly pay you tomorrow for a cheeseburger today. 00:57:03.119 --> 00:57:04.480 It's pay you Tuesday. 00:57:04.719 --> 00:57:05.440 Pay you Tuesday. 00:57:05.519 -->

00:57:06.400 I'll though it's tomorrow. 00:57:06.639 --> 00:57:10.239 Either way, I will gladly pay you Tuesday for a hamburger today. 00:57:10.480 --> 00:57:12.239 I will gladly pay whatever. 00:57:12.400 --> 00:57:14.400 I love that's my food. 00:57:15.039 --> 00:57:23.199 I don't know if I said this before, but I had a book as a kid where the kid, it was a bunny, turned into a cheeseburger because he ate some of my cheeseburgers. 00:57:23.840 --> 00:57:25.840 His head turned into a cheeseburger. 00:57:26.079 --> 00:57:28.559 My mom got me that book specifically. 00:57:29.920 --> 00:57:34.159 Because everyone was gonna say you're gonna turn into a cheeseburger one day. 00:57:34.400 --> 00:57:35.039 I haven't yet. 00:57:35.199 --> 00:57:38.159 No, I I eat cheeseburgers pretty regularly. 00:57:38.400 --> 00:57:39.599 You do, you do. 00:57:40.159 --> 00:57:41.599 It's just a safe food. 00:57:41.840 --> 00:57:42.239 It is. 00:57:42.480 --> 00:57:44.559 I mean, you can't go anywhere without finding a burger. 00:57:45.119 --> 00:57:46.559 Yeah, and it's really hard to screw enough. 00:57:47.360 --> 00:57:51.199 I mean, of course, there are good ones and there are not so great ones, but it's like pizza. 00:57:51.360 --> 00:57:51.920 It's like pizza. 00:57:52.000 --> 00:57:54.400 I've had one pizza in my life that I literally couldn't eat. 00:57:54.480 --> 00:57:55.199 Like me too. 00:57:55.360 --> 00:57:56.400 It was so disgusting. 00:57:56.480 --> 00:57:58.079 It was somewhere up in Wilmington. 00:57:58.320 --> 00:58:02.559 Oh, mine was at uh when I took your kids to um Chuck E. 00:58:02.719 --> 00:58:02.960 Cheese. 00:58:03.519 --> 00:58:04.400 I like Chuck E's. 00:58:04.559 --> 00:58:05.840 Oh, I can't do it. 00:58:06.159 --> 00:58:07.840 I let them eat it all. 00:58:08.559 --> 00:58:10.719 And then I said, We're never coming back here. 00:58:10.880 --> 00:58:11.119 Yeah. 00:58:11.360 --> 00:58:13.519 Well, your daughter kind of helped with that too. 00:58:13.760 --> 00:58:15.599 She didn't Chucky came out. 00:58:16.159 --> 00:58:18.400 I just made a clever for that like a month ago. 00:58:18.559 --> 00:58:20.480 I was like, remember the time you climbed onto the table? 00:58:20.559 --> 00:58:21.519 She's like, Shut up now. 00:58:22.400 --> 00:58:26.000 Because Chucky came out to sing to a different group of kids that were having a party. 00:58:26.559 --> 00:58:27.519 She climbed onto the table. 00:58:27.920 --> 00:58:30.800 Her middle daughter has a real issue with real phobia. 00:58:30.880 --> 00:58:31.039 Yeah. 00:58:31.199 --> 00:58:32.639 She cried her whole way through Disney. 00:58:32.719 --> 00:58:33.360 Yeah. 00:58:33.679 --> 00:58:34.719 It's pretty sad. 00:58:36.079 --> 00:58:37.920 Uh I only have a couple more though. 00:58:38.079 --> 00:58:38.320 Okay. 00:58:38.639 --> 00:58:40.480 This one is in 1995. 00:58:40.719 --> 00:58:51.280 Pixar changed animation forever, and along the way, it quietly demonstrated something fascinating about product placement in a context where every single element of the frame is deliberate creative choice. 00:58:51.440 --> 00:58:57.119 Toy Story is set in a world where toys are alive, and the toys Pixar chose were not random. 00:58:57.440 --> 00:58:58.880 Etch a sketch, Mr. 00:58:58.960 --> 00:59:02.239 Potato Head, Slinky Dog, The Bucket of Green Army Men. 00:59:02.559 --> 00:59:09.039 These were carefully selected real world brands, and their inclusion required negotiation and licensing. 00:59:09.280 --> 00:59:14.000 But more than that, each one was deployed with wit and specif specificity. 00:59:14.480 --> 00:59:14.719 Mr. 00:59:15.119 --> 00:59:21.760 Potato Head, voiced by Don Rickles, is vain, wisecracking, and deeply proud of his interchangeable parts. 00:59:22.000 --> 00:59:27.039 A perfect comic deployment of the brand's real world identity as a customizable toy. 00:59:27.280 --> 00:59:30.320 Etchasketch appeared as a device for communication. 00:59:30.639 --> 00:59:36.639 Its impermanent lines used to send a message in the story's climax. 00:59:37.280 --> 00:59:40.719 These weren't passive placements, the brands were characters. 00:59:40.880 --> 00:59:48.800 They had agency, personality, dramatic function, and the effect was a kind of brand rehabilitation for products that had been around for decades. 00:59:49.039 --> 00:59:51.440 Etch a sketch since 1960, Mr. 00:59:51.519 --> 00:59:57.280 Potato Head since 1952, but had begun to feel like artifacts of an older childhood. 00:59:57.599 --> 01:00:02.960 Tori's story didn't just remind audiences that these toys existed and made them love them again. 01:00:03.199 --> 01:00:06.000 Sales of both products spiked after the film's release. 01:00:06.159 --> 01:00:14.239 A generation of parents who had grown up with these toys bought them for their own children, completing a nostalgic loop that the film had deliberately constructed. 01:00:14.559 --> 01:00:16.559 Did you say that movie came out in 95? 01:00:16.719 --> 01:00:17.039 Yeah. 01:00:17.280 --> 01:00:17.760 Damn. 01:00:17.920 --> 01:00:18.320 I know. 01:00:18.559 --> 01:00:19.440 I had no idea. 01:00:19.679 --> 01:00:20.320 I know. 01:00:22.159 --> 01:00:23.679 I learned something fascinating. 01:00:23.840 --> 01:00:31.039 It's gonna be my next episode, so I'm not gonna tell you what it is, but I learned an interesting that I did not know today. 01:00:32.079 --> 01:00:39.039 My work bestie asked me we were talking about something, and this subject came up, and he said, When did that start? 01:00:39.199 --> 01:00:41.519 And I was blown away by the year it started. 01:00:42.719 --> 01:00:44.559 I was significantly off. 01:00:45.039 --> 01:00:46.800 I was like, oh, probably the 90s. 01:00:47.039 --> 01:00:47.840 Wrong. 01:00:48.559 --> 01:00:50.159 That's gonna be my next episode, though. 01:00:50.400 --> 01:00:50.559 Okay. 01:00:50.719 --> 01:00:53.920 Uh the Toy Store model would become enormously influential. 01:00:54.079 --> 01:01:01.760

The idea that animation could be a premium vehicle for brand integration, especially for products aimed at children and the parents who buy for them. 01:01:01.920 --> 01:01:08.559 But the key insight is that it only worked because Pixar never let the commercial reality compromise the creative one. 01:01:09.280 --> 01:01:15.280 The brands were in service of the story, and that, in the end, is the cardinal rule of effective product placement in cinema. 01:01:17.679 --> 01:01:22.960 David Lynch's Blue Velvet in 1986 is not a film you associate with warm brand moments. 01:01:23.039 --> 01:01:32.719 It's a disturbing, hallucinatory, deeply unsettling excavation of the violence and perversion lurking beneath the manicured surface of American suburbia. 01:01:33.039 --> 01:01:39.760 It is also unexpectedly the film that launched Paps Blue Ribbon into a decades-long counterculture renaissance. 01:01:40.159 --> 01:01:43.760 I didn't know PBR got its launch from there. 01:01:44.079 --> 01:01:51.280 In one of the film's most charged scenes, Frank Booth, Dennis Hopper's terrifying, unpredictable antagonist, delivers a monologue about beer. 01:01:51.440 --> 01:01:52.960 Heineken, he smarles. 01:01:53.280 --> 01:01:54.079 Fuck that shit. 01:01:54.320 --> 01:01:55.679 Paps Blue Ribbon. 01:01:55.840 --> 01:02:01.360 It's an act of aggressive, almost violent brand loyalty, and it comes from the film's most menacing character. 01:02:01.519 --> 01:02:06.239 By any conventional marketing logic, this should have been catastrophic for the brand. 01:02:06.400 --> 01:02:14.239 A murderous, oxygen huffing sociopath as your spokesman, is probably not what most CMOs are looking for. 01:02:14.559 --> 01:02:17.920 What happened instead was that PBR became iconic. 01:02:18.159 --> 01:02:26.960 The bar, the beer had been in decline for years, a working class lager that had lost its footing as the American beer market fragmented and went up market. 01:02:27.440 --> 01:02:35.360 But Blue Velvet gave PBR an association with transgression, with authenticity, with the rejection of mainstream taste. 01:02:35.519 --> 01:02:41.440 Frank Booth chose PBR over Heineken, not despite his menace, but as an extension of it. 01:02:41.599 --> 01:02:48.159 And a generation of artists, musicians, filmmakers, and self-consciously anti-establishment drinkers took the cue. 01:02:48.400 --> 01:02:54.559 By the late 90s and early 2000s, Paps Blue Ribbon was the unofficial beer of hipster culture. 01:02:54.800 --> 01:03:00.880 A cheap, unpretentious, and carrying a faint, beautiful whiff of David Lynch's damaged American dream. 01:03:01.519 --> 01:03:06.559 It is perhaps the most counterintuitive product placement success story in cinema history. 01:03:06.719 --> 01:03:15.840 The brand didn't pay for it, didn't plan for it, didn't endorse it, and yet Blue Velvet saved Pap's Blue Ribbon, or at least gave its cultural permission to save itself. 01:03:16.320 --> 01:03:18.159 Yeah, and PBR is still huge. 01:03:18.400 --> 01:03:26.480 Like if I don't go to a lot of bars now, but a few years back, places would have PBR for like a dollar. 01:03:26.639 --> 01:03:28.880 You could get like a can for a buck. 01:03:29.119 --> 01:03:32.639 The only other one that hipsters like better, I think, is Natty Light. 01:03:32.719 --> 01:03:33.039 Yeah. 01:03:33.440 --> 01:03:36.559 That one has taken over, but PBR still has its place. 01:03:36.800 --> 01:03:38.000 I don't like beer. 01:03:39.519 --> 01:03:40.079 I do. 01:03:40.800 --> 01:03:41.119 I know. 01:03:41.280 --> 01:03:42.400 I know you do. 01:03:43.840 --> 01:03:45.440 So what do we make of all this? 01:03:45.599 --> 01:03:57.599 What does it mean that a candy trail, pair of sunglasses, a snack cake, fast food chain, a toy, and a cheap beer can be transformed permanently, indelibly by the appearance in the night in the right film at the right moment? 01:03:57.840 --> 01:03:59.840 Part of the answer is simply about attention. 01:04:00.000 --> 01:04:08.000 Movies command a kind of focused, willing, emotionally open at emotionally open attention that no other medium can quite replicate. 01:04:08.159 --> 01:04:18.000 When you're sitting in a theater or curled up in front of a VHS tip tape at eleven o'clock on a Friday, you are in the story in a way that makes everything within it feel real and meaningful. 01:04:18.320 --> 01:04:21.760 A product in that context inherits some of the story's reality. 01:04:21.920 --> 01:04:26.079 It stops being an advertisement and becomes an artifact of a world you believe in. 01:04:26.400 --> 01:04:28.480 But the deeper answer is about identity. 01:04:28.639 --> 01:04:38.000 The product that worked, the ones that became cultural cornerstones rather than footnotes worked because they told us something about who the characters were and by extension who we were. 01:04:38.239 --> 01:04:43.199 The Wayfarers told you Tom Cruise was cool in a very specific, effortless, sun-drenched way. 01:04:43.360 --> 01:04:47.840 The Vans told you Sean Penn understood something about life that your parents didn't. 01:04:48.000 --> 01:04:52.079 The Reese's Pieces told you Elliot was a sweet kid with good instincts. 01:04:52.239 --> 01:04:57.519 The PBR told you that Frank Booth rejected your consensus reality entirely. 01:04:58.880 --> 01:05:00.400 We are what we consume. 01:05:00.559 --> 01:05:01.440 We always have been. 01:05:01.599 --> 01:05:19.679 And the 80s and 90s, with their proliferating consumer landscape, their brand saturated pop culture, their Gen X audience of media savvy, advertising aware, slightly cynical but deeply passionate moviegoers, were the crucible in which product placement evolved from a clumsy commercial tactic into something approaching an art form. 01:05:19.920 --> 01:05:24.559 The brands that understood this or were lucky enough to stumble into it didn't just get sale bumps. 01:05:24.639 --> 01:05:30.639 They got meaning, they got decades of cultural resonance, they

got to live inside the memories of a generation. 01:05:30.960 --> 01:05:33.280 Not bad for a 35-foot twinkie. 01:05:34.559 --> 01:05:41.599 But yeah, I mean, I'm telling you, this is actually why I wanted to do this because I forget what movie I had put on. 01:05:41.760 --> 01:05:43.920 And I was like, wow, that's a lot of brand. 01:05:44.239 --> 01:05:51.920 Like that is a lot of brand placement because it was just like bam, like a can of coke right there. 01:05:52.079 --> 01:06:05.119 And it was, and I was like, and I and I think it was like Domino's and like and then they went through a phase I remember in movies where it would look like that product, but it would have like a different label. 01:06:05.440 --> 01:06:06.000 Yeah, yeah. 01:06:06.320 --> 01:06:07.199 Or pizza. 01:06:07.440 --> 01:06:08.000 Yeah. 01:06:08.239 --> 01:06:08.880 Yeah. 01:06:09.119 --> 01:06:10.320 But now they don't even do that. 01:06:10.639 --> 01:06:20.320 I think what movie it was I was watching, but it was like they were holding a can of Coke and then they opened like a Domino's pizza box, and it was like totally it was unnecessary. 01:06:20.480 --> 01:06:22.559 It was completely unnecessary. 01:06:23.360 --> 01:06:26.559 But I mean, and now, and then I that's what got me thinking. 01:06:26.639 --> 01:06:28.559 I was like, you know, they just don't do that anymore. 01:06:29.039 --> 01:06:30.480 Nothing has a brand on it anymore. 01:06:30.800 --> 01:06:31.039 Nope. 01:06:31.199 --> 01:06:34.960 I never even really realized it until you talked about it. 01:06:35.199 --> 01:06:40.800 And then, oh, if you watch The Shining, literally just walls of advertisement. 01:06:41.039 --> 01:06:42.159 I almost watched that the other night. 01:06:42.320 --> 01:06:42.880 I love the fucking show. 01:06:43.119 --> 01:06:45.360 It keeps popping up on my home page in October. 01:06:46.239 --> 01:06:47.360 My fire stick. 01:06:47.440 --> 01:06:49.199 So yeah, because it's October. 01:06:49.760 --> 01:06:50.960 I'll watch it at some point. 01:06:51.199 --> 01:06:51.760 That's a good movie. 01:06:52.000 --> 01:06:52.480 I love it. 01:06:52.639 --> 01:06:53.280 I know. 01:06:53.519 --> 01:06:54.400 Anyway, yeah. 01:06:54.480 --> 01:07:04.320 So I that's what gave me the idea because I was I was like, that is and then I was like, I'm gonna do on product placement, like why they did it then and why they didn't. 01:07:04.400 --> 01:07:12.239 And then the first thing when I Googled like produce product placement was Reese's pieces and how Reese's was going under, and that saved it. 01:07:12.320 --> 01:07:14.719 And I was like, I wonder how much then I went down. 01:07:16.239 --> 01:07:20.320 And we all got to uh benefit from it to go down the rabbit hole with me. 01:07:21.440 --> 01:07:22.079 Thank you. 01:07:22.320 --> 01:07:23.519 Yeah, that was fun. 01:07:23.840 --> 01:07:26.079 Yeah, I thought it was kind of fun. 01:07:26.400 --> 01:07:26.800 It was. 01:07:27.039 --> 01:07:28.800 I'm still not gonna eat Reese's pieces. 01:07:29.119 --> 01:07:30.159 I'll eat them for you. 01:07:30.320 --> 01:07:30.559 Okay. 01:07:30.800 --> 01:07:33.679 I was eating Boston baked beans at my uh desk today. 01:07:33.920 --> 01:07:34.159 Ew. 01:07:34.480 --> 01:07:35.760 Gosh, I love those things. 01:07:35.920 --> 01:07:36.960 I had to put them away. 01:07:37.119 --> 01:07:38.320 Like I couldn't stop. 01:07:39.519 --> 01:07:39.840 No. 01:07:40.159 --> 01:07:41.599 Oh, they're so new. 01:07:42.559 --> 01:07:42.880 No. 01:07:43.920 --> 01:07:46.159 Some of the yeah, no. 01:07:46.960 --> 01:07:51.119 It's going down like that rabbit hole of old candy and how it's not around anymore. 01:07:51.199 --> 01:07:54.000 And like candy cigarettes, obviously, they don't have anymore. 01:07:54.400 --> 01:07:56.800 But I like the bubblegum ones because they blew smoke. 01:07:57.440 --> 01:07:57.920 Exactly. 01:07:58.079 --> 01:07:58.320 Yeah. 01:07:58.480 --> 01:07:58.880 Yep. 01:07:59.119 --> 01:07:59.599 Weird. 01:07:59.760 --> 01:08:00.719 We're weird. 01:08:01.360 --> 01:08:03.519 And then I started smoking, so yeah. 01:08:03.760 --> 01:08:04.800 Thanks, candy cigarettes. 01:08:06.639 --> 01:08:07.440 Thanks. 01:08:08.079 --> 01:08:10.159 Anyway, thanks for listening. 01:08:10.400 --> 01:08:10.960 Thank you. 01:08:11.199 --> 01:08:13.360 Uh, you can find us where all the podcasts live. 01:08:14.480 --> 01:08:19.279 You can uh go to our website, like whateverpod.com. 01:08:19.920 --> 01:08:24.079 You can like share rate review on all the podcasting sites, please. 01:08:24.239 --> 01:08:26.880 Uh you can find us on all the socials and like us there. 01:08:29.920 --> 01:08:32.319 You'd think by now that I would have come up with these. 01:08:32.560 --> 01:08:34.000 I know, especially on your own week. 01:08:34.159 --> 01:08:34.479 I know. 01:08:34.720 --> 01:08:38.560 And I don't think of it until this exact moment. 01:08:39.359 --> 01:08:39.840 All right. 01:08:40.079 --> 01:08:46.399 You can send us an email about which is better. 01:08:46.560 --> 01:08:48.479 Mm's are speechless. 01:08:48.960 --> 01:08:49.600 That's a good one. 01:08:49.840 --> 01:08:54.239 To like whatever pod at gmail.com or don't like whatever. 01:08:54.640 --> 01:08:55.520 Whatever. 01:08:55.920 --> 01:08:56.319 Bye.