182: Four Billion Views on TikTok and More with the CMO of EOS Products Soyoung Kang
During this 182nd episode of “Marketing Today,” host Alan Hart interviews Soyoung Kang, the chief marketing officer at EOS Products. Soyoung brings a unique perspective and expertise in strategy and brand development.
Kang shares her career journey, which started with a bachelor's degree in archite…
BOSS with Soyoung Kang, CMO eos!
“Why?” and “Why not?”If you’ve ever been in a meeting with Soyoung Kang, CMO eos Products, those are the two questions you’ll hear most.
That curiosity has powered her unconventional career:
📍 From management consulting📍 To retail merchandising📍 To building one of the most beloved beauty brands in …
Building the Future of Marketing Leadership: Insights from Marketing Vanguard's Founding Members
Welcome to this special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with the founding members of Marketing Vanguard membership at ADWEEK: Soyoung Kang, President of eos Products, and Vineet Mehra, CMO of Chime. They discuss their unique career journeys, the evolving CMO ro…
How eos Continues to Challenge from the Top with Soyoung Kang
Since joining eos in 2018, Soyoung Kang has watched the brand go from challenger to outright market leader. This was accomplished through a blend of bold creativity, unwavering commitment to inclusion, and deep engagement with the eos community.
Kang, who was recently promoted from CMO to preside…
Community support and architectural visions
Soyoung Kang, President of eos Products, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about studying architecture and the value of setting a vision, the need to create desirability and joy in a brand, and why you need to lean into your skills and learn new things to find …
Short-Termism is Killing Your Business and Other Lessons from Season One
In the season one finale of On Scope, host Mike Berberich and show producer Ryan Dinger reflect on some of the most valuable marketing lessons guests shared in 2025. From balancing short-term tactics with long-term brand building to navigating AI adoption and responsible marketing, you’ll hear valu…
The Super Bowl Advertiser RoundUp with Gary Vaynerchuk
This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of marketing leaders behind this year’s most talked-about Super Bowl campaigns.
Our Featured Guests a…
Soyoung Kang on the Architecture of Value Creation
Well before she was CMO, and now President, of eos Products, Soyoung Kang was an architecture student at MIT, where, she tells Seth, she learned less about buildings and more about how people move through space. She's been applying that same lens to building value creation systems ever since, acros…
Episode 180, Soyoung Kang, Chief Marketing Officer, eos Products - Triumph through Challenge | WHERE BRAINS MEET BEAUTY®
Life slapped Soyoung Kang in the face pretty early on, when her father’s sudden death meant she’d have to give up her lifelong dream of becoming an architect and choose a more financially stable path. How she faced her disappointment and found a new road that landed her (happily) in the beauty C su…
Episode 180, Soyoung Kang, Chief Marketing Officer, eos Products - Triumph through Challenge | WHERE BRAINS MEET BEAUTY®
Life slapped Soyoung Kang in the face pretty early on, when her father’s sudden death meant she’d have to give up her lifelong dream of becoming an architect and choose a more financially stable path. How she faced her disappointment and found a new road that landed her (happily) in the beauty C su…
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