From Petrified Wood to Pints Social Proof Gone Wrong
Behavioural science meets marketing mishaps back in episode 46 with Phill Agnew. As a specialist in testing what really works in ads, Phill exposes how well intentioned campaigns often push audiences in exactly the wrong direction.
He unpacks the idea of negative social proof, where highlighting h…
Why Your Best Marketing Instincts Are Actually Psychology Tricks (Not Talent) w/ Phill Agnew
Most B2B marketers think persuasion is instinct. It isn't. It's psychology, and most brands are getting it wrong without realising why their messaging falls flat while competitors' sticks.
In this episode, Dan sits down with Phill Agnew, host of Nudge, to unpack the behavioural science principles h…
Episode 10: If Marketing isn't hard work, what's the point? | with Phil Agnew | Host of Nudge podcast
Do customers actually value inefficiency over quick service & products?
In this episode, host of the UK's number 1 marketing podcast Nudge and behavioural science expert, Phill Agnew talks about how detrimental our obsession with efficiency can be.
Phill is a walking encyclopedia of marketing & b…
39 Video Games: using video to market your business, with Jonny Rose
LinkedIn has reintroduced its video feed tab. Unfortunately, it all seems to be Stephen Bartlett, “shark tank”, Joe Rogan and Elon Musk. Bleugh. And more recently, lots of film clips with slowed-down atmospheric music over the top 🙄
So, it’s up to us to populate the feed with better videos. A moral…
Episode 292: Why Effort Makes Marketing More Valuable
Episode Description Why do some marketing experiences stick with us while others disappear almost immediately?
In this episode, Molly Pittman sits down with Phill Agnew, host of Nudge, to explore the psychology behind how people judge value, remember experiences, and respond to marketing.
Phill b…
Just a Minute (Estate Agency Edition)
Four estate agents. Sixty seconds. No hesitation, repetition or deviation.
Recorded live at The 24-Hour Open House — a 24-hour non-stop charity broadcast for the property industry — Natalie Barton, Sarah Hood, Rowan Waller and David Mintz take on the classic parlour game, with subjects drawn entire…
Final Can Less Persuasion Create More Change?| Phill Agnew | Modern Change Management & Leading Change
Here are three questions this Change Signal conversation asks:
Are you designing behaviour, or just explaining the change?
Where does resistance actually come from?
What small nudge might make the right action easier?
In this episode, I talk with Phill Agnew, host of the market…
41: Back to the start - origin stories
Listener, what do you reckon? Should I let Phill stay?
This episode is named after the Razorlight song Back To The Start - we’re talking origin stories.
In this first episode of a new era, my new co-host Phill Agnew joins me for storytime about how we each go to the point in our careers where we de…
100 Episodes Later: "The Power Lies in the Pause" and 11 Other Lessons from Influence Anyone Guests
After 100 episodes, Howie Chan finally says the thing most podcasters won't say out loud. In this season one finale, he gets honest about the money, the growth, and the grind behind Influence Anyone.
He pulls back the curtain on a question every creator eventually faces, then he turns to the 12 gue…
EP 317 - Phill Agnew on Why Sounding Beige Is the Real Risk
This one's a teaser. Fab's full, off-the-record conversation with Phill Agnew runs well over an hour and lives inside the AMS All-Access classroom, grab your ticket for a whole season of these: click here
ABOUT YOUR TEACHER
Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically a…
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