# Paul Kordon

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28: Better PDR Money | Dent Repair Finishing

We all want be great paintless dent repair techs. But honestly, we don't concentrate enough on how to sell PDR with value. We conditioned ourselves for years that we are cheaper than a body shop. It's no secret. Good PDR techs actually are better than the any collision shops in the world. So why …

75: Should You Use Tier Pricing? W/ Joe Garcia | Framework Value

Episode 75! Hey folks, are you on the fence of what you should charge for customers who want better, not perfect? Will tier pricing work?  Our good friend Joe Garcia from DentEvo weighs in with his take. https://www.instagram.com/dentevo/?hl=en Article about Value of Pricing (Paul Kordon find) …

131: Advanced Skills Seminar & PDR Consumer Videos

Are you ready to take your PDR (Paintless Dent Removal) skills to the next level? Then you won't want to miss Podcast 131 with Keith Cosentino, Paul Kordon, and Tim Kordon! Keith will sharing the insights from their upcoming seminar that will take your PDR business to new heights.   But that's no…

PDRC Episode 8 Insurance Claims in Retail PDR: What, Why, & How? w Paul Kordon

Retail PDR is crossing over into the insurance claim realm. Jump in With Paul Kordon and Keith and get up to speed on how to write them, submit them and get paid for what you're doing!

#52 Your Work Is Great. No One Knows Who You Are

Episode Summary You can be incredible at what you do — and still be invisible. In this episode, Gene dives into a problem he’s been talking about for nearly a decade: technicians creating amazing repair content without ever putting themselves on camera. The result? Beautiful work… and zero connecti…

The Biggest PDR Event of the year and How to Attend it

Donate to Paul Kordon's healing journey here Mobile Tech Expo is coming up in about 2 weeks! This show is the absolute BEST way to get serious about your dent business in 2026. We hope to see you there. On this episode we share our best strategies to get the MOST out of your time there and level…

How to Design Your PDR Shop

We discuss Shane's new shop design plans and talk about how the environment creates the story to sell the product. Donate to Paul Kordon HERE Donate to Jesse Brause's treatment here Blackplague PDR Tools are the premier glue pulling supplies you can buy

#1 Tips for new Wholesale PDR Accounts

Wholesale PDR can be VERY lucrative when done well and often. Here, Keith and Shane share their stories on what HAS and what HASN'T worked for them servicing auto dealers for the last 25 years. Buy your glue and tabs here to support the podcast Donate to Jesse Brause's cancer fund raiser here D…

Recap from MTE 2026

MTE was a record event this year! Shane asks for the update from Keith on how it went. Buy your glue and tabs here to support the podcast Donate to Jesse Brause's cancer fund raiser here Donate to Paul Kordon's lymphoma treatment here

When the 2×4 Gets Higher: Pressure, Perspective, and the Stories We Tell Ourselves

Tonight on the PDR College Podcast… Keith and Shane attempt to record an episode using the internet, which—as you'd expect—immediately bursts into flames and dies in a ditch. Also a women's basketball team walks across a 2x4 Then there's a proper shoutout update on Paul Kordon and Jesse Brouse,…