Paul Feldwick: Deconstructing the Myths of Advertising
A History of Marketing / Episode 30
What if core concepts like the USP, ad recall, and the sales funnel aren't timeless truths, but just ideas that happened to catch on? What if even the people who invented and promoted these ideas didn’t always follow their own advice?
This week, I’m joined by Pau…
“The only honest case study in the history of marketing”
A History of Marketing / Bonus Episode
This week’s conversation with Paul Feldwick was so packed with histories and insights that I simply couldn't fit everything into one episode. So, I cut out one of my favorite parts to share with you as a separate “Bonus Episode.” (Even if you’ve heard the main…
Bob Herbold: Ex-Microsoft COO and Procter & Gamble SVP on Leading Marketing for Two Iconic Brands
A History of Marketing / Episode 31
Last time on A History of Marketing, Paul Feldwick celebrated advertising’s roots in entertainment and spectacle. This week, we hear almost the opposite perspective.
My guest, Robert J. Herbold, spent decades leading marketing at Procter & Gamble and then served …
SBP 164: The Barber's Brief - Don’t Create Bite-Sized Chunks of Your Content
In this Barber’s Brief, V and Marc cover the biggest marketing and platform stories from the last couple of weeks—plus introduce a new segment.
First up, they unpack why marketers should stop trying to re-label marketing as CapEx, and why misusing finance terms (like ROI) can damage credibility wit…
Rory Sutherland: 'Capital M' vs. 'small m' Marketing & the Big Mistake the Industry Made
A History of Marketing / Episode 45
Today marks exactly one year since I hit publish on the very first episode of A History of Marketing. I wanted to do something special for the anniversary, so I’m happy to share my excellent conversation with Rory Sutherland.
You may know Rory from his Ted Talks…
The death of everything with Tom Roach: Jellyfish Brand Strategy VP and effectiveness expert on the debates and dichotomies that plague marketing
In this episode, host Ben Norman is joined by Tom Roach, VP of Brand Strategy at Jellyfish and one of the biggest names in creative effectiveness.
In his 25 years in the industry, Tom has held top positions in leading agencies like BBH, adam&eveDDB and Leo Burnett, leading strategy for brands i…
ep8 // unLearning with Paul Feldwick
This episode introduces our guest format and raises the bar.
We didn’t want a highlight reel. We wanted a practitioner willing to talk honestly about what had to be unlearned over a long career in advertising. That’s why we invited Paul Feldwick, former global planning director at BMP and author of…
The Singles: The hot hits of May with Lucky Saint, Lego & Entertain or Die.
The Singles is back with Tracksuit, taking some of the biggest marketing stories in culture right now and putting them under a bit more pressure using real brand data.
Because the interesting part is rarely just the campaign itself. It is what the campaign reveals about the category, the audience, …
LAURENCE GREEN Pt. 1
A planner!The third.Well, the other two weren’t talking about their careers, Paul Feldwick discussed his great book ‘Why Does The Pedlar Sing?’ and Sarah Carter reflected on working with John Webster.So maybe it's my first?Creative operating the seventies hated planners.'They ruined the business’ a…
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