# Olly Richard

What makes someone choose you - instead of the other 18 tabs they've got open? If you've ever wondered how to stand out in a world that is getting noisier and noisier, this conversation will reframe the way you think about positioning. In this episode of The Business of Stories, Susan sits down wit…

Olly Richards spent the best part of ten years at Barclays and Nordea before joining 10x Banking, where he now runs the commercial side. He tells James Barker why he once put every vendor in the same box, why what your existing customers say matters more than anything you close this quarter, and wh…