Buyer Intent Data - From Signals to Strategy
Buyer intent data has become one of the most talked-about - and misunderstood - concepts in modern B2B marketing. But are we really any closer to understanding who is ready to buy, or are we just surrounding ourselves with more noise?
In this episode of In Demand, Matt Egan (Chief Content Officer) …
'Unbelievably resilient': Bulldogs footy boss speaks on Sam Darcy's injury
Bulldogs footy boss Matt Egan joined Wide World of Sports pre-game to discuss the extent of Sam Darcy's injury.
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The Future of Lead Generation - What’s Changing, What’s Broken, What Comes Next
Lead generation has been at the heart of B2B marketing for decades - but right now, it’s under more scrutiny than ever.
In this episode of In Demand, Matt Egan (Chief Content Officer) and Tommy Heffernan (Chief Revenue Officer) take a direct and honest look at how lead generation is evolving - and …
'Incredible footy brain': Matt Egan throws his support behind coaching aspirant James Kelly
Listen to the full interview with Western Bulldogs General Manager Matt Egan.
See omnystudio.com/listener for privacy information.
'Incredible footy brain': Matt Egan throws his support behind coaching aspirant James Kelly
Listen to the full interview with Western Bulldogs General Manager Matt Egan.
See omnystudio.com/listener for privacy information.
Round 21 - Fremantle vs Western Bulldogs - Full Pre-Match (31.7.26)
Tim Gossage, Peter Bell, Ken Hinkley and Gerard Healy with the build-up to Fremantle vs Western Bulldogs, plus interviews with Joe Brierty and Matt Egan, and Ken has his say on Josh Carr's response to Craig Kelly.
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The Future of Content Marketing in the Age of AI
What does the future of content marketing look like in the age of AI? In this episode, we explore how AI is reshaping content creation, distribution, and strategy — and what marketers need to know to stay ahead.Featuring:
Matt Egan, Chief Content Officer, Demand AI
Tommy Heffernan, Chief Revenue O…
What Do B2B Buyers Really Want?
What are B2B buyers really curious about when they're researching products and services?
In this episode of In Demand, Matt Egan and Tommy Heffernan explore what buyers actually ask — rather than what marketers assume they want.
Drawing on Demand AI's first B2B Buyer Curiosity Index, they discuss 2…
CNN analyst unloads damning graph showing futility of Trump’s diesel scheme
What happened
President Donald Trump signed an executive order temporarily waiving penalties for highway use of cheaper red-dyed diesel, but CNN analyst Matt Egan said the measure would provide only modest relief and would not address the forces driving diesel prices. AlterNet reported that diesel …
AI boom or bubble?
Investors are growing worried about whether investment in AI has created a bubble that could be getting ready to burst. CNN's Phil Mattingly talks with Matt Egan and Hadas Gold about recent signals in the stock market, Anthropic's IPO plans, and whether the blue wave will impact data center buildou…
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