# Justin Mare

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The Alarming State of America's Health & Food (Justin Mares)

One of my closest friends Justin Mares knows more about health then just about anyone I know. He's built 3 food companies in Kettle & Fire, Perfect Keto, and Surely Wines which give him unique insight into how the stuff we put into our bodies is actually made. Now he is working on new company calle…

CE #36 - Zero to Hockey Stick Growth: How to Get Startup Traction

Justin Mares, Co-Author of Traction Book comes on the show to talk about something everyone in business wants to know...how to get more customers! This episode is a blueprint for how to approach acquiring users and a framework that anyone can use in their business whether we're talking about softwa…

DTC Health: Unlocking Tax-Free Money To Fight Chronic Disease With Justin Mares

Justin Mares is the Co-founder and CEO of Truemed, a payment tool that allows health and wellness brands and providers to harness consumer tax-free funds. He is also the Founder of Kettle & Fire, the Co-founder of Surely and Perfect Keto, and an investor at Long Journey Ventures. Justin strives to …

Episode 733 | Good vs. Bad Distractions, Weaknesses vs. Blind Spots, And Everyone Struggles (A Rob Solo Adventure)

In episode 733, join Rob Walling for a solo adventure where he covers several topics. In this episode he differentiates between good and bad distractions, weaknesses versus blind spots, and shares personal experiences of struggle. He concludes with actionable advice – uncover the blind spots, then …

Unlocking Pre-Tax Dollars to Drive Better Health Outcomes 💸 | Justin Mares, Co-Founder & CEO of TrueMed

On this episode of WellBuilt, Jon spoke to Justin Mares, Co-Founder and CEO of TrueMed, to explore how innovative healthcare incentives can shift the chronic disease narrative in America. Justin shared his journey from building better-for-you CPG brands like Kettle & Fire, Perfect Keto, and non-al…

Ep. 146 - Gabriel Weinberg: 19 Ways to Sell Your Ideas and Scale

You know why I wrote Choose Yourself. But you don't know how you got here. How did you get here, on my email list, my website, Facebook page, Twitter? Do you want to know why you're following me? I'm going to tell you. I'll tell you my secrets to building an email list, a customer base, an audience…

Listen: A builder’s guide to living a long and healthy life

If you’re a premium subscriber, add the private feed to your podcast app at add.lennysreads.com If you’re trying to feel better, build longer, and avoid quietly poisoning yourself along the way, this episode’s for you. After a run of injuries, weird labs, and a “half-man/half-plastic” toxin screen,…

122: The Kettle & Fire Founder Is Fixing How America Pays for Health | Justin Mares, Co-Founder and CEO of Truemed

Justin Mares built Kettle & Fire into one of the best known bone broth brands in the country. Then he walked away from it to go after something a lot less exciting on paper: the red tape standing between Americans and the preventive health products that actually keep them well.  His new company, Tr…

Why America Keeps Getting Sicker | EP114 (feat. Justin Mares | CEO of Truemed)

Why is America getting sicker while spending more and more on healthcare? Shawn Nelson sits down with Justin Mares, CEO and Co-Founder of Truemed, to unpack what Justin believes is fundamentally broken about the American healthcare system, from commercial incentives and regulatory capture to a syst…