# Joseph Turow
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joseph turow is the Robert Lewis Shayon Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania. His research specialises in marketing, new media and privacy. A 2005 New York Times Magazine article referred to him as “probably the reigning academic expert on media fragmentation." In 2010, the New York Times called Turow “the ranking wise man on some thorny new-media and marketing topics."
== Career and research ==
From 1999 onward, his national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press as well as in the research community.
Joseph Turow, "The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age" (U Chicago Press, 2026)
A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.
Whether
you’re intentionally shopping or casually browsing social media,
something is following you: ads. Their creators seem to know your income
bracket, politics, age, location, medic…
Joseph Turow, "The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age" (U Chicago Press, 2026)
A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.
Whether
you’re intentionally shopping or casually browsing social media,
something is following you: ads. Their creators seem to know your income
bracket, politics, age, location, medic…
Today's Poll Question: Are the benefits of AI, or your privacy, more valuable to you?
Today's Poll Question at Smerconish.com: Which is more valuable to you: the benefits of artificial intelligence or your privacy?
Michael explores a provocative new way of thinking about artificial intelligence after reading "The Problem with Personalization" by media scholar Joseph Turow. While mos…
Dr. Joseph Turow: "The Problem With Personalization"
Michael sits down with media scholar Dr. Joseph Turow to discuss his new book, "The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age." Their conversation explores how AI, advertisers, and tech platforms are reshaping not only our privacy, …
Losing Our Shared Reality Through Personalization with Prof. Joseph Turow
Personalization may be more dangerous than fake news. Fake news can be challenged in public. A reality built exclusively for you is nearly impossible to compare, debate, or even recognize. Professor Joseph Turow explains how media manipulation evolved from 19th-century peddlers and patent medicine …
The Death of Shared Reality | Why Personalization Is Quietly Erasing Us | Joseph Turow
"Most people have no clue about the kinds of data that companies are really taking about them, and even whether it's legal or not."~ Joseph TurowFor 50 years, Joseph Turow has studied the industry that decides what you see, what you don't see, and who you become because of it. The New York Times ca…
Fake humans. Real products. Advertising embraces AI influencers
People getting other people to buy stuff is one of the oldest businesses in the world. It's called advertising... or these days, influencing.
But more and more, the people selling everything from makeup to testosterone supplements aren't even real. They're AI-generated, virtual influencers -- fak…
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