# Joe De Sena
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joe de sena (born January 2, 1969) is the CEO and founder of Spartan and the Death Race . He is also a NY Times best selling author of Spartan Up, Spartan Fit and The Spartan Way.
== Early life ==
joe de sena grew up in Howard Beach, Queens, with his mother Jean, a yoga aficionado, and his father, Ralph was a business owner.
Richard Baker and Adam Weitsman on Capital, Discipline, and What Separates Entrepreneurs Who Survive
Richard Baker raised $700 million in February 2021 and burned through it in three years. Adam Weitsman served time in federal prison, lost his ego, and rebuilt his business with a level of discipline he did not have before. In this episode of The Hard Way, Joe De Sena sits down with both entreprene…
Andy Stumpf on Getting Shot, Watching Hundreds Quit SEAL Training, and Why Momentum Beats Direction
Andy Stumpf's BUD/S class started with 180 students. 18 graduated. As a BUD/S instructor years later, he got to do something most SEALs never do: sit down with the hundreds who quit and ask them why. The answer was almost always the same. Joe De Sena talks with Andy, a retired SEAL Team Six operato…
Tyler Andrews on Surviving Aplastic Anemia, Running Everest in 9:55, and a Decade of Grinding
Joe De Sena sits down with Tyler Andrews, a cancer survivor turned elite endurance athlete who just set the fastest known time from Everest Base Camp to the summit: 9 hours and 55 minutes, breaking a 23-year-old record held by Lakpa Gelu by over an hour. This episode breaks down exactly how Tyler t…
Lessons - Why Comfort Is Destroying an Entire Generation | Joe De Sena - Founder of Spartan Race & NYT Bestselling Author
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In this "Lessons" episode, Joe De Sena, founder of Spartan Race and New York Times bestselling author, explains why a life built around comfort is leading to weaker minds, bodies, and habits. He shares why embracing dis…
Ashley Hunter on FitKids, 195 Schools, and Why Kids Need Hard Things Before They Need Anything Else
Ashley Hunter walked away from investment banking to teach kids how to move. Fifteen years later, Fit Kids operates in 195 schools across 13 states and has reached roughly 500,000 children. Joe De Sena sits down with Ashley to talk about why kids who already face hard lives every day benefit most f…
Rudy Reyes on Marine Corps Culture, the Special Forces Jungle Season, and What Harsh Conditions Actually Fix
Rudy Reyes is a Recon Marine who grew up in a boys' home, lost brothers to combat and suicide after service, and now leads military selection courses on Fox's Special Forces and the UK's SAS Who Dares Wins. Joe De Sena sits down with Rudy to break down what happened when Season 5 moved into the jun…
Jovon Quarles on Growing Up in D.C., Ringing the Bell in Hell Week, and Becoming a Navy SEAL
Jovon "Q" Quarles grew up on the northeast side of Washington, D.C., with a drug-addicted mother, no father, and a crack house across the street. His grandparents raised him: his grandfather, an Army veteran they called "The Bear," and his grandmother, an amputee who could never attend his games bu…
How Spartan Founder Joe De Sena Almost Died Building a Fitness Empire
Joe De Sena gets into what it really takes to build something great and keep going when things get hard. He shares stories from building Spartan, pushing himself to his limits, raising driven kids, and making it through some of the toughest moments in his life and business.
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Matt and Joe also talk…
🍺 The Swift Half Podcast – Episode 292
The Swift Half is back, and this week Alan and Ian have plenty to get stuck into!
They kick things off with the Greendale Performance Backyard Ultra, before turning their attention to the Spartan Pippingford Ultra and Super, including a discussion about the structure of elite and age-group cate…
Billy Billingham on Growing Up in Gangs, Surviving SAS Selection, and Why Time Is All You Have
Billy Billingham joined a gang at nine years old. By eleven, he had a criminal record. At thirteen, he was expelled from school. At fifteen, he was stabbed and nearly died in a hospital bed. Two years later he walked into military recruitment and never looked back. Joe De Sena sits down with the fo…
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