# Ethan Chernofsky

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Why Retail Needs More Art and Less Science | Karlyn Mattson, Leadership Advisors

In this episode of Anchored., host Ethan Chernofsky sits down with retail veteran Karlyn Mattson (formerly of Target, GNC, and Route 21) to unpack the "tension" at the heart of modern retail: Art vs. Science. Karlyn explains why the industry has tipped too far into data-heavy "science" and lost the…

The $4 Billion Ceiling: Why Great Retail Brands Stop Growing | Simeon Siegel, Guggenheim Partners

In the debut episode of Anchored, host and CMO Ethan Chernofsky sits down with Simeon Siegel, Senior Managing Director at Guggenheim Partners and a leading voice in retail analysis. This conversation dives into the hidden "gravity" of retail economics, specifically why even the strongest brands of…

The Data-Driven Customer Era | Zora Senat, Cuebiq

This episode of Placer.ai's Anchored podcast features host Ethan Chernofsky in conversation with Zora Senat, Chief Commercial Officer at Cuebiq. The discussion explores the significant evolution of the data industry over the past 15 years, moving from static direct mail lists to a modern, multi-cha…

Retail’s Mid-Year Report Card With Ethan Chernofsky of Placer.ai | Ask An Expert

It is that time of the year again! The time where Omni Talk and Placer.ai get together for their annual tradition of handing out mid-year grades across retail. Placer.ai's Chief Marketing Officer, Ethan Chernofsky, is back to give his mid-year report card assessment of which retailers are setting t…

Redefining Retail Real Estate | Evie Gross, Brixmor Property Group

In this episode of our Anchored podcast, host Ethan Chernofsky sits down with Evie Gross, the Vice President of National Accounts at Brixmor Property Group, to explore the current dynamics of the retail real estate market. The conversation highlights a significant shift in the sector, noting that a…

What Is Retail Traffic Really Telling Us?

The consumer behaviors behind today's strongest retail trends and what they mean for retailers, landlords, and shopping centers. Retail traffic is telling a very different story than most headlines suggest. According to Ethan Chernofsky, Chief Marketing Officer at Placer.ai, consumers aren't abando…

Hosting the World Cup: Arlington's Playbook | Brent DeRaad, Arlington CVB

Host Ethan Chernofsky welcomes Brent DeRaad, CEO of the Arlington Convention and Visitors Bureau, to Placer.ai’s Anchored podcast to discuss the regional impact of hosting the World Cup at Dallas Stadium (AT&T Stadium). DeRaad highlights that preparing for the tournament required a massive three-ye…

Retail Fundamentals: Built to Last | Hue Chen, Saglo Companies

In this episode of Anchored, host Ethan Chernofsky is joined by Hue Chen, President and CEO of Saglo Companies, to discuss the current state of the retail real estate ecosystem. Chen expresses significant optimism, noting that retail fundamentals are at their strongest in over two decades due to a …

Community, Connection, and the Modern Retail Customer | Courtney Hawkins, J.Jill

In this episode of our Anchored podcast, host Ethan Chernofsky interviews Courtney Hawkins, the Senior Vice President of Retail at J.Jill, who brings a wealth of executive experience from former roles at major brands like Gap, Old Navy, and Bath & Body Works. Hawkins shares her personal morning rou…

Retail Wisdom: Adapting to Expectations and Trends | Walter Holbrook, Yoda Retail

In this episode of Placer.ai’s Anchored podcast, host Ethan Chernofsky sits down with Walter Holbrook, the founder of Yoda Retail and host of Retail Today, to conduct an in-depth evaluation of Target's market presence and recent operational performance. Drawing from Holbrook's extensive background …