# Erich Joachimsthaler
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How To Think Like A CEO: Erich Joachimsthaler
Dr. Erich Joachimsthaler is one of the world's leading authorities on brand strategy, innovation, and marketing. His interests focus on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding. For nearly 20 years, Erich has led …
Interaction Fields with Erich Joachimsthaler
A Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society
Erich's bio: Erich Joachimsthaler, Ph.D. is a rare combination of consultant, author, entrepreneur, academic, and researcher who sheds light on massive branding, marketing, and digital transformations.
An award-w…
ANA Marketing Futures Podcast Episode 32 - New Consumer Contract with Erich Joachimsthaler, VIVALDI
Today’s guest is Erich Joachimsthaler, CEO and author of The Interaction Field (among others). Since his time at university, Erich has spent his career chasing the intangible value of a brand, far beyond sentimentality and logo recognition. In his latest book, Erich lays out the true intangible val…
233: New Brand Business Models with Erich Joachimsthaler
On this 233rd episode of "Marketing Today," host Alan Hart interviews Erich Joachimsthaler, founder and CEO of Vivaldi Group. Joachimsthaler's company works to keep its clients ahead of the continually evolving marketing game by remaining innovative at the intersection of purpose and profit.
Origin…
The Brand Leader - A Conversation with Vivaldi's Founder and CEO, Erich Joachimsthaler
Today's guest - Erich Joachimsthaler - is the #1 brand strategist on the planet.
He built from scratch a top-ranked professional services firm - called Vivaldi_ - which regularly advises the world's most admired CEOs and chief marketing officers - on their most complex transformational issues.
…
David Aaker- The OG of Brand
David Aaker is widely regarded as the father of modern branding. Over a five-decade career, he transformed brand from a communications tool into a strategic asset. His groundbreaking concept of brand equity, introduced in Managing Brand Equity (1991), reframed how businesses understand value — not …
Nick Liddell on Architecture & Anthropomorphism
Nick Liddell is a brand strategist, author, and founder of Baron Sauvage, an independent consultancy based in London. Previously Director of Consulting at The Clearing, he has over 25 years of experience working with brands including Google, Prada, McLaren, and Samsung. His most recent books are Yo…
Strategy beyond the ad brief
AI makes it easier to compete inside markets that already exist. That does not make strategy less important; it makes the search for new sources of demand more important. Erich Joachimsthaler, founder and CEO at VIVALDI, joins WARC's Lena Roland to discuss new 'demand spaces' for strategy.
Guests:E…
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