# Elizabeth Sutherland

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The Spirit of Irish Folk Music #735

This week, we travel from Ireland to Canada to California. Hear Gerry O'Connor, The Gothard Sisters, The Irish Rovers, and new music from May Will Bloom. Discover heartfelt songs and driving reels that keep Celtic traditions alive, on the Irish & Celtic Music Podcast #735 - - Subscribe now! Gerry …

Don't Sleep On January

On this episode of Sutherland Weston's The Briefcase, CEO Elizabeth Sutherland celebrates the most wonderful time of the year: the fourth quarter! Between the November and December holidays, you might think that after the hubbub, you should take a break. But don't think you can coast through this l…

"If we don't do it now, when will we?": Elizabeth Sutherland of Sutherland Weston

On this episode of The Ric and Dan Show, Dan has to interview his boss, and Ric has to interview his wife, because Elizabeth Sutherland of Sutherland Weston comes on to talk about the company's origins and history, and how it intertwines with the state of Maine, and how the marketing world has turn…

Insights Lab: The Gap

Sutherland Weston asked around and collected the cold, hard numbers, and what they found was concerning. In a published mini-report, they found that Mainers love to live here, but they don't think they can make a living. There is a disparity between perspectives, and on this episode of The Briefcas…

Irish Music to Stir the Blood #759

This is music to stir the blood. Episode #759 of the Irish & Celtic Music Podcast brings you Altan, Scythian, Low Lily, Hanneke Cassel, and more. Fifteen tracks to get your pulse going. Let's do this. - - Subscribe now at CelticMusicPodcast.com! The Byrne Brothers, Elizabeth Sutherland, Ashley Dav…

Knowing Your Audience

Returning from the Maine Insights Lab with fresh new ideas is Elizabeth Sutherland, CEO of Sutherland Weston Marketing Communications. On this episode of The Briefcase, she talks about how Maine-based businesses view their Maine-based audiences. There's a tendency to view your audience as one large…

Show Your Growth

The DECD (Department of Economic and Community Development) here in Maine has published a report on the total sales of the state. And things are, on the whole, looking up. Several sectors are overperforming, and job growth was on pace with the national average. But if you look around and ask someon…

The Law Isn't The Hard Part

LD54. This simple phrase is putting a lot of businesses on edge recently, because with it, the rules will soon be turned upside-down. On this episode of The Briefcase, Elizabeth Sutherland of Sutherland Weston Marketing Communications sits down to discuss the Pay Transparency in Job Postings law an…

Optimizing For The Wrong Reader

What does it mean to be optimized for AI? How will your website fare in the great shift to AEO and GEO, compared to the old SEO? On this episode of The Briefcase, Elizabeth Sutherland of Sutherland Weston Marketing Communications looks to the future of marketing and teaches us how fruitful it can b…

Lessons From "Back Spin"

On this episode of The Briefcase, Ric Tyler and CEO & Brand Strategy Director Elizabeth Sutherland give us a glimpse inside the real world of public relations through the lense of a fictional murder. Look good, do good, and don't make a show of it: this is one of the lessons from Back Spin. What Y…