# Adrian Blair

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Building Trust in Online Reviews

Browsing online reviews when you’re shopping for a new product or service can be incredibly helpful, but only if they’re real.  We Meet: Trustpilot CEO Adrian Blair   Credits: This episode of SHIFT was produced by Jennifer Strong with help from Emma Cillekens. It was mixed by Garret Lang, with ori…

#62 - Adrian Blair, CEO at Trustpilot

Join us on this week's episode of the Slice of Technology AI podcast, hosted by Jared S. Taylor! Our Guest: Adrian Blair, CEO at Trustpilot. What you’ll get out of this episode: Trustpilot hosts over 300 million reviews, with 200,000 new ones added daily. Trust is more critical yet misunderstood—T…

Adrian Blair: CEO of Trustpilot

Trust is not something that can be bought or sold—it's earned and built over time. On this episode of SuiteTalk, Hugo is joined by Adrian Blair, CEO of Trustpilot, a global review platform headquartered in Copenhagen, Denmark, for a conversation about the market for trust, the differences between h…

Can we trust the reviews on Trustpilot? | Trustpilot

Since Trustpilot was founded in 2007 by Peter Holten Mühlmann, the company has set about becoming a household name and, for many, a go-to destination to find out more about what others think of particular companies and experiences.Now, Trustpilot's CEO has insisted that the reviews site "isn't perf…

Adrian Blair, CEO of Trustpilot | Building Trust in the Age of AI

Adrian Blair, CEO of Trustpilot and former leader at Google, Spotify, and Just Eat, joins Frames of Tech to discuss why trust is the currency of modern business. From fighting fake reviews with AI to scaling global teams and managing culture across continents - this episode dives into leadership, a…

How a "love your customer like your wife" mantra shaped decades of CX philosophy | Rufus Weston (Insights Consultant, formerly BBC, Nike, Just Eat)

In this episode of How to Love a Customer, Rufus Weston—insights leader with decades of experience at BBC, Nike, Just Eat, HarperCollins, and now running his own consultancy—shares how one powerful mantra from a CMO changed everything: "Love your customer like you love your wife." What started as a…

Competing in the AI Era: Executive Breakfast Insights from London

At our recent Executive Breakfast in London, senior leaders across retail and digital commerce gathered to explore what it truly takes to compete in the AI era. In this episode, you’ll hear insights from: • Sartaj Rajpal, Global AI Strategist at Profound, on how brands show up, or disappear, in AI…

209. Bull, Bear & Beyond – Trustpilot: executive interview

In this  interview, Adrian Blair, CEO of Trustpilot, discusses the three main drivers of the company’s recent momentum: a greater focus on larger enterprise customers, continued progress in the US, which remains its fastest-growing market, and stronger demand as Trustpilot reviews become more visib…

How to become the guardian of trust - Adrian Blair

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Trustpilot CEO Adrian Blair joins Jesper With-Fogstrup to unpack what trust really means in business, and why it's becoming one of the most valuable assets a company can have.  From Google and Spotify to scaling Just Eat into a FTSE 100 company, Adrian reflects on the three ingredients of trust (tr…

"Never let a good crisis go to waste": Trustpilot CEO on AI, trust and scale

Adrian Blair talks to Sir Richard Harpin about taking over from Trustpilot's founder in 2023 and how discipline turned a loss-making EBITDA position into a business now targeting 30% margins by 2030. Drawing on lessons from Just Eat and running Dext as a non-founder CEO, Blair reflects on what it t…