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of your Subconscious Mind, by Joseph Murphy. 00:03:40.081 --> 00:03:40.882 Have you read this? 00:03:40.882 --> 00:03:42.105 I have not. 00:03:42.105 --> 00:03:51.242 Ah, okay, so this book at this point is at least where I'm at now. 00:03:51.242 --> 00:04:00.394 It's really kind of teaching you how to use the conscious mind to deposit constructive thoughts into the subconscious mind. 00:04:00.394 --> 00:04:06.713 So I am someone who I always have very vivid dreams. 00:04:06.713 --> 00:04:13.192 You know I, in one night I can remember multiple dreams, which I've heard is pretty unusual. 00:04:15.305 --> 00:04:16.168 That is unusual. 00:04:16.168 --> 00:04:21.601 By the way, this is one dream I do remember. 00:04:21.601 --> 00:04:25.528 You were in it, we were at the airport. 00:04:25.528 --> 00:04:28.375 I'm only remembering it now because we're talking. 00:04:28.375 --> 00:04:33.331 We were at the airport and you had a whole team that was following us around for content. 00:04:33.331 --> 00:04:36.545 That's all I remember, okay, but you were absolutely Okay. 00:04:36.584 --> 00:04:45.321 So we're going to take that subconscious thought and amplify it and apply our conscious mind to it. 00:04:45.321 --> 00:04:49.043 I love that we're going to be there. 00:04:49.043 --> 00:05:03.137 And so you know the book is essentially just saying by changing thought patterns you can reprogram your subconscious to live a life that's more aligned with where you are. 00:05:03.137 --> 00:05:14.132 So I don't know, for anybody listening, if you're having dreams of your teeth falling out, or you know you're on stage and you know you experience a sort of fright. 00:05:14.132 --> 00:05:23.951 That suggests that subconsciously you may feel vulnerable, you may feel powerless, you may feel a number of different things. 00:05:23.951 --> 00:05:51.081 And so the book suggests that, even if consciously you're saying, oh yeah, I love being positive, or you know I, yeah, I absolutely feel empowered, and then subconsciously you're having either dreams or situations happening in your life that don't align with what you're espousing, it suggests that there's some work to do. 00:05:52.403 --> 00:06:02.175 So I just I really enjoy reading some of the case studies in the book and seeing how people are able to reprogram themselves. 00:06:02.175 --> 00:06:07.889 I've been doing a little bit of it myself, and my dreams are normally again. 00:06:07.889 --> 00:06:09.432 I have a number of dreams. 00:06:09.432 --> 00:06:20.826 For the most part they're not bad at all, but I found myself being more aware in my dream, like, oh, this is a dream and this is really cool, so I can do what I want. 00:06:20.826 --> 00:06:24.659 So right now I'm going to make XYZ happen. 00:06:24.919 --> 00:06:36.940 So I like that, I like that, so I like the fact that you are yeah, I like the fact that you're like actively speaking out educational resources to do that and then trying to apply them to your real life. 00:06:36.940 --> 00:06:38.502 That's a really smart way to do it. 00:06:38.502 --> 00:06:39.884 I'm not doing it that way. 00:06:39.884 --> 00:07:11.040 So for my Sophia, it's really trying to understand my why, and that has changed for me over time, and I actually view this time as a era of recalibration around my purpose, and so I have defined my purpose as just being better than before. 00:07:11.040 --> 00:07:21.615 So being better than before for myself, but also in my engagements with clients or in my volunteer roles or however I'm engaging in the world. 00:07:21.615 --> 00:07:32.115 And so I ask that question and apply that mantra, that philosophy, to, I would say, most of the things that I'm doing. 00:07:32.115 --> 00:07:34.769 I'm practicing it, so it's not 100 percent right. 00:07:34.829 --> 00:07:38.600 So what is my why and does it apply to my mantra? 00:07:38.600 --> 00:07:53.206 And so once I do that, I can hopefully manifest these things in a way that supports those goals, and then I will feel more aligned. 00:07:53.206 --> 00:07:55.810 And it's about my thinking also. 00:07:55.810 --> 00:08:06.353 So even before I go to sleep, just to kind of piggyback on your dreams, I try to center those thoughts before I go to bed. 00:08:06.353 --> 00:08:09.406 Maybe they're coming up in my dreams and I don't remember. 00:08:09.406 --> 00:08:16.205 I don't remember a lot of things that happen in the daytime when I'm conscious Fair enough in the daytime when I'm conscious, fair enough. 00:08:16.205 --> 00:08:24.267 But I'm hoping that by doing that I'm taking steps to make all of those things come to reality. 00:08:24.267 --> 00:08:29.347 I know I need to do more, I can't just think about it, but that's just a starting point for me. 00:08:31.062 --> 00:08:31.906 I love that. 00:08:31.906 --> 00:08:36.783 I love that and I'm looking forward to updates. 00:08:36.783 --> 00:08:41.074 I know you said it's starting, so I'm looking forward to updates as it continues. 00:08:42.419 --> 00:08:45.106 It's a work in progress, right, definitely. 00:08:48.300 --> 00:08:49.542 Totally into it. 00:08:49.542 --> 00:08:59.196 Okay, so the next is the P in our SPINT framework, which is phronesis, and that's practical wisdom, I believe. 00:08:59.196 --> 00:09:01.144 Yeah, using your good judgment. 00:09:01.144 --> 00:09:04.166 Yeah, do you want to kick this off? 00:09:05.940 --> 00:09:06.200 Well. 00:09:06.200 --> 00:09:13.408 So I guess that would be like the next step in my purpose-driven approach, right? 00:09:13.408 --> 00:09:25.831 Like really asking myself what is the approach I'm taking in the interactions that I have with the world and with what I'm doing, right? 00:09:25.831 --> 00:09:28.660 So I'm now just not thinking about it. 00:09:28.660 --> 00:09:33.586 How am I, what's my methodology for achieving it? 00:09:33.968 --> 00:09:51.420 Now, this is something that I have to work on, okay, continuously, because I have lots of thoughts, lots of

thoughts, and my mind has always been this way since I've been young. 00:09:51.420 --> 00:09:53.007 I have lots of ideas. 00:09:53.007 --> 00:09:55.221 I can write of ideas. 00:09:55.221 --> 00:10:09.344 I can, you know, write them down, but they also take a certain amount of discipline to activate them, and the more ideas I have, the more bandwidth I need and I need to prioritize more. 00:10:09.344 --> 00:10:22.791 So that's something that I have to focus on is how do I prioritize not only the idea or the initiative, but the levels of effort that are required to achieve them? 00:10:24.961 --> 00:10:27.875 You know, I'm not a person that will focus on just one thing. 00:10:27.875 --> 00:10:30.222 I need to have a couple of things to focus on. 00:10:30.222 --> 00:10:31.684 That's just how my mind works. 00:10:31.684 --> 00:10:41.843 It jumps around, but that's an area of opportunity for me, but also something that I'm good at, right. 00:10:41.843 --> 00:11:01.187 So it's just about having more discipline around that and then also understanding which kind of flows into the other one, so I won't get into them like what is my intuition versus what is factual information versus what is something else right, and so that's just really honing my methodology around the judgment aspect of it. 00:11:02.389 --> 00:11:02.850 How about you? 00:11:02.850 --> 00:11:04.073 I think it's really cool. 00:11:04.073 --> 00:11:07.225 I love that. 00:11:07.225 --> 00:11:11.494 Actually, I was just thinking about the practicalism, and I agree with you. 00:11:11.494 --> 00:11:23.110 At any given time I'm probably reading like between three and five books, and they're all so different, but they all feed and nourish me, you know. 00:11:23.110 --> 00:11:28.104 So I can't choose very often, so I admire the ability to prioritize. 00:11:28.104 --> 00:11:38.496 So my phrenesis, my practical wisdom, is looking out for future me. 00:11:39.561 --> 00:11:57.215 Here's what I mean when I say that I don't know if you've ever had a moment where, let's say, you changed purses and for people who don't carry purses, that can always be challenging, because you may have something in one purse that you need later on. 00:11:57.215 --> 00:12:00.105 You know it could be something as practical as your wallet. 00:12:00.105 --> 00:12:05.114 Or you know lip balm, sunscreen, you know hand sanitizer, whatever it is. 00:12:05.114 --> 00:12:09.270 Have you ever had a moment where you thought you forgot something? 00:12:09.270 --> 00:12:15.233 You look in and you feel that sigh of relief oh my gosh, it's here All the time. 00:12:15.280 --> 00:12:16.004 I think I forget stuff all the time. 00:12:16.004 --> 00:12:16.628 Yes, I make fun of relief. 00:12:16.628 --> 00:12:17.232 Oh my gosh, it's here. 00:12:17.252 --> 00:12:18.399 Yeah, all the time I think I forget stuff all the time. 00:12:18.419 --> 00:12:22.992 Yes, so when I don't, I'm like yay. 00:12:23.900 --> 00:12:25.264 Exactly so. 00:12:25.264 -->

00:12:38.575 I've had these moments where I'm just like thank you, past me, oh, look at past me, looking out for future me, and it could be something like buying an extra pack of paper towels. 00:12:38.680 --> 00:12:46.792 So when I run out and I think, man, I have to go to the grocery store, I look in my pantry and I see, oh my gosh, you know, I have another 12 rolls to go. 00:12:46.792 --> 00:12:48.064 Thank you, fast Me. 00:12:48.064 --> 00:12:52.482 But more recently, I can't remember where I got it. 00:12:52.482 --> 00:13:00.365 Maybe it was, I don't know, some home store, but I got this mini griddle. 00:13:01.136 --> 00:13:06.666 It's a little circular griddle and it is the perfect size for making breakfast sandwiches. 00:13:06.666 --> 00:13:13.644 So on the bottom you can put like an English muffin and it's a layered griddle. 00:13:13.644 --> 00:13:30.549 So on a separate layer you can like crack an egg and the egg will cook like meat, veggies, whatever you want to put on there, and then there's another layer that will also grill the top of the um, the english muffin. 00:13:30.549 --> 00:13:40.388 But what's really interesting, it has like a little, a little slide, so the egg, once it's cooked, will now just perfectly drop on top of the English muffin. 00:13:40.388 --> 00:13:57.710 Oh, wow, I know this sounds silly, but for someone I love my mornings and more recently I have to every now and then I have to get going an earlier time than I normally would. 00:13:57.710 --> 00:14:10.006 So to make my breakfast at night, to make my iced coffee, to make my little breakfast sandwich that I can heat up and then just go and let go. 00:14:10.006 --> 00:14:20.776 It feels like such a practical and loving act to do for my future self, so that I can guarantee ease going forward. 00:14:20.776 --> 00:14:24.562 So, yeah, that's my practical wisdom. 00:14:25.985 --> 00:14:39.662 First of all, I just want to say that the whole thanking your past self, I think, is just an amazing thing to do, because we often don't give ourselves credit for thinking ahead. 00:14:39.662 --> 00:14:52.865 I know I don't so like in my present me moment, I'm more likely to acknowledge my past me in a frustrating sense, right Like oh gosh, I didn't do this before, I didn't think about this, or whatever. 00:14:52.865 --> 00:15:03.329 But when you are happy with yourself, reflecting on what you did, right, I think is an important step that I know that I miss. 00:15:03.329 --> 00:15:06.698 So that's awesome that you do that. 00:15:06.698 --> 00:15:10.287 I can put that into practice now. 00:15:11.536 --> 00:15:19.968 Future Karen and Brittany will appreciate us recording now More content to share, absolutely. 00:15:20.288 --> 00:15:21.028 Absolutely. 00:15:24.400 --> 00:15:25.123 I love that, all right. 00:15:27.663 --> 00:15:31.497 You want to take our E Episteme is just like knowing the facts. 00:15:31.497 --> 00:15:31.937 So you know. 00:15:31.937 --> 00:15:38.528 This is like how are you backing up your assumptions overall? 00:15:38.528 --> 00:15:42.145 Right, and that's you know, doing the research you know. 00:15:42.145 --> 00:15:52.695 You know you may have, like I may have a thought right and I believe my thought to be true, but how do I know it's true? 00:15:52.695 --> 00:16:00.091 And so I'm always trying to validate myself with more information. 00:16:01.095 --> 00:16:06.918 Right, I am an avid user of, you know, ai, right, so I may start there. 00:16:06.918 --> 00:16:23.408 But also just general reading, you know, at the end of the day, but sometimes, because, as I said earlier, I have all these ideas and all these thoughts, it's just very easy for me to plug that in to chat GPT or Claude. 00:16:23.408 --> 00:16:36.552 I use a couple of different ones and seek out resources to help me think more critically about whatever that idea is, and sometimes it validates me and sometimes it doesn't. 00:16:36.552 --> 00:16:43.067 I actually ask the tool to point out what's wrong, what's missing, what the challenges are. 00:16:43.067 --> 00:16:52.836 I know it's there to please me and I'm like I don't need you to make me feel good, I need you to give me the information. 00:16:53.759 --> 00:16:58.537 As a side note, and I hope I saved it because I meant to implement this. 00:16:58.537 --> 00:17:14.343 There's a prompt out there that encourages ChatGPT to be very brutal with you and, like all of the fluff and all of that, I've tried to write instructions to that extent because I want the no nonsense. 00:17:14.343 --> 00:17:22.727 But anyway, that's one of the tools that I use in addition to seeking my own resources through Google or just reading. 00:17:22.727 --> 00:17:32.440 You just have to expand your mind, whether it's a magazine I subscribe to, hbr and Entrepreneur, some of these different things, and just get that perspective. 00:17:34.483 --> 00:17:35.184 Absolutely. 00:17:35.184 --> 00:17:37.227 I could not agree with you more. 00:17:37.227 --> 00:18:08.537 You know there's a book called Empire of AI I don't know if you've read it by Karen Howe, and I find it fascinating to get scientific knowledge on what AI is and is capable of, what it is not capable of and the consequences not only to myself but to my environment but to my own ability to reason and think critically. 00:18:08.537 --> 00:18:14.083 So that is my episteme. 00:18:15.826 --> 00:18:25.140 Well, you're an avid reader, so you're always gathering facts data points constantly. 00:18:25.560 --> 00:18:45.045 um, if you've ever done the clifton strengths, one of my top five strengths is input, which is, you know, just kind of being this seemingly endless consumer of information and being able to kind of pull it out as needed. 00:18:45.306 --> 00:19:03.927 So yeah, yeah, that's one of your, that's definitely one of your strengths and superpowers is the ability to get all that data but also think about it critically and form your own opinions about it, right To

kind of use it holistically, so that totally tracks. 00:19:06.096 --> 00:19:14.747 All right, and then you alluded to noose. 00:19:14.747 --> 00:19:16.850 Do you want to go into that a little bit? 00:19:32.125 --> 00:19:32.485 Yeah. 00:19:32.485 --> 00:19:35.087 So this one's interesting. 00:19:35.087 --> 00:19:39.251 This is about strong, a strong intuition about things. 00:19:39.251 --> 00:19:52.939 Right, I have a high IQ, I have these, I have these attributes that I didn't think were important for a very long time and I didn't lean on. 00:19:52.939 --> 00:20:02.942 And so now I do, because I've proven to myself year after year after year that my gut is usually right. 00:20:02.942 --> 00:20:05.807 Now will I go solely with my gut? 00:20:05.807 --> 00:20:12.003 No, I will give my gut an opportunity to have. 00:20:12.003 --> 00:20:16.239 I will have to prove if my gut is still true, but in a different way. 00:20:16.239 --> 00:20:16.740 Right. 00:20:16.780 --> 00:20:17.862 So now I was was before. 00:20:17.862 --> 00:20:22.640 I was like, well, I shouldn't really go with my gut and may or may not be true, like it was just a hedging. 00:20:22.640 --> 00:20:25.466 Now I'm like, well, it's likely true. 00:20:25.466 --> 00:20:41.125 However, you still have to use the other tools in order to validate or invalidate and the the point there is be willing to invalidate as well, because if you're looking for what you want to be true, you will find evidence to back that up. 00:20:41.125 --> 00:20:49.249 So this is why all these things kind of work together, but it is an attribute that I do have, naturally, and I shouldn't ignore it. 00:20:49.249 --> 00:21:04.644 I should use it as a data point for everything that I'm thinking of, to either pursue or not pursue, or to support or not support the original thought or idea that I'm thinking about. 00:21:04.644 --> 00:21:09.756 So that's kind of how I think about my intuition. 00:21:09.756 --> 00:21:17.009 Now it's to accept it and to appreciate it in a way that I haven't in the past. 00:21:20.019 --> 00:21:22.035 You said a word and I'm just. 00:21:22.035 --> 00:21:24.824 I'm thinking of it almost as a muscle, right. 00:21:24.954 --> 00:21:29.384 And continuing to use it so you can develop a better relationship with it. 00:21:29.384 --> 00:21:31.816 Yes, well said Self. 00:21:31.816 --> 00:21:37.968 Yeah, I think self-trust has been one of the biggest hurdles. 00:21:37.968 --> 00:21:43.505 You know I mean I for listeners maybe you understand this. 00:21:43.505 --> 00:22:07.503 If you're the eldest child, especially the eldest daughter, if you're in any way type A, if you've had to be the first to do anything, be the first to do anything, that fear of not even failing but just to be seen trying without achieving immediately is terrifying. 00:22:07.503 --> 00:22:20.448 You know, there's a joke about the millennials who were gifted and talented all their lives and now they're just completely burnt out as adults because they followed the script right. 00:22:20.448 --> 00:22:41.101 You did the program, you got the straight A's, you did the fellowships, you did everything you were supposed to do, and you arrive to adulthood to see that there is no script, there is no roadmap and it's really just you having to figure out what works best for you, and that can be terrifying. 00:22:41.101 --> 00:22:48.115 And so to your point about self-trust and developing that intuition. 00:22:48.115 --> 00:22:53.562 That's something that I'm leaning into With EQ. 00:22:53.562 --> 00:22:58.328 So there's something called the Cohen test. 00:22:58.328 --> 00:22:59.951 I don't know if you're familiar with it. 00:22:59.951 --> 00:23:04.326 Many of our listeners may be familiar with Sasha Baron Cohen, who's actually a cousin. 00:23:06.515 --> 00:23:14.367 The Cohen test is very often used to gauge whether or not people are on the spectrum. 00:23:14.367 --> 00:23:33.698 It's not definitive, I want to be very clear about that, but it gauges EQ and the test is just you seeing a series of eyes and you were supposed to guess the emotion based on the eyes alone. 00:23:33.698 --> 00:23:47.336 And of course you know there are perhaps cultural differences and things like that, but on the whole it gives people a sense of where people are. 00:23:47.336 --> 00:24:00.703 So during times like the pandemic, where a lot of times people were wearing a mask and all you could see were eyes, you would think that the population's eq would have risen, but it dropped. 00:24:00.703 --> 00:24:09.676 So, uh, the average person's eq is usually on the the cohen test. 00:24:10.037 --> 00:24:18.185 People usually score somewhere between like a 40 to 60 percent um. 00:24:18.185 --> 00:24:33.241 And so I remember I was speaking with, uh, the professor I was, I was working with, and so I told her my score because I'd gotten a 96, and she, her face, she, she freaked out, she's oh, oh, that's amazing. 00:24:33.241 --> 00:24:47.289 So to your point, because I would love to hear all of the ways that your news, your intuition, has helped you in marketing. 00:24:47.289 --> 00:25:05.730 I know it's helped me when partnerships and find spaces of connection, because you're able to calculate right to take into account all of the different points. 00:25:05.730 --> 00:25:06.711 Oh, you know her. 00:25:06.711 --> 00:25:09.503 She's nodding, her eyebrow moved. 00:25:09.503 --> 00:25:11.943 Maybe she agrees with this point, maybe she doesn't. 00:25:11.943 --> 00:25:14.554 Maybe that's a point for us to delve further into. 00:25:24.941 --> 00:25:30.023 All of these things are happening at rapid speed, right In milliseconds. 00:25:30.023 --> 00:25:31.304 So it's interesting. 00:25:31.304 --> 00:25:47.839 And the only reason I say that is because, although it is correct most of the time in my approach to marketing strategy, I can't use that alone One, because people don't believe me. 00:25:47.839 --> 00:25:50.399 So it's not

fair. 00:25:50.399 --> 00:25:53.702 I think that's like 90% of the reason. 00:25:53.702 --> 00:25:57.184 Like people are just not going to well, karen just thinks that's the way it should go. 00:25:57.634 --> 00:26:16.134 You know it needs to be backed up by data, and so I distinctly remember, just earlier on in my career, being challenged on my noose around my marketing strategy, and I remember being very annoyed by that because I'm like I just know it's right, like this is the way it's supposed to be. 00:26:16.134 --> 00:26:25.217 I know I understand people, I understand their intentions, I know what makes them tick or what their pain points are. 00:26:25.217 --> 00:26:30.627 I know this, okay, but people don't believe that. 00:26:30.627 --> 00:26:31.408 I just know it. 00:26:31.408 --> 00:26:34.159 They want to see why I knew it. 00:26:34.159 --> 00:26:37.827 I knew it, and they wanted the data to back it up. 00:26:37.914 --> 00:26:55.490 This early in my career I was like, oh, you need data why I know it to be true, and so I learned that I had to back up what they thought were assumptions, and I guess you could. 00:26:55.490 --> 00:27:09.986 Yeah, so it does help in terms of understanding the direction you may want to go into, but you still need episteme. 00:27:09.986 --> 00:27:14.890 You need to partner with episteme right in order to move people along with you. 00:27:14.890 --> 00:27:22.877 Again, you're supposed to validate right, but you also need buy-in and cooperation, and so you have to pair it with something else. 00:27:24.045 --> 00:27:28.481 And so you have to pair it with something else, absolutely, and I think we see that often, right. 00:27:28.481 --> 00:27:37.535 So I think when we look at leaders who have been able to tap into their intuition, they do quite well. 00:27:37.535 --> 00:27:52.350 I'm thinking of the CEO of Costco, right, who, when paired with certain knowledge, just say hey, hey, this is what a lot of these other big box retailers are doing, this is what we should do. 00:27:52.350 --> 00:28:07.173 The instinct to say no, we're gonna, we're gonna keep our hot dogs at a dollar fifty, we're going to keep certain initiatives, we're going to do things our way, regardless of what the market is doing. 00:28:07.173 --> 00:28:30.518 Yeah, and to see anybody who's invested in Costco has had a really great year, because the episteme of it all shows that is proof positive of that intuition, to see that those instincts are paying off real dividends to folks. 00:28:31.682 --> 00:28:42.761 Yeah, and over the past I don't know 10, 15, 20 years we've become a very data-driven society, and there's nothing wrong with that. 00:28:42.761 --> 00:28:51.486 But for the times before that we weren't, and we did rely on our instincts. 00:28:51.486 --> 00:29:08.518 We did rely more on having higher EQs, I would say right, because we took time to understand people differently than we do now, which is essentially reducing them to metrics. 00:29:08.518 --> 00:29:13.369 Right, and especially in the consumer market. 00:29:13.369 --> 00:29:21.105 Right, those metrics are fickle because people change their mind instantly. 00:29:21.105 --> 00:29:29.081 Right, to try to understand, for example, you know, if I go into a store, why I would buy this over that. 00:29:29.362 --> 00:29:38.445 I think it's very difficult because you have no idea really and truly what's going on inside here, what's going to motivate me. 00:29:38.766 --> 00:30:02.688 You can influence motivation, right, you could try to basically for lack of a better term manipulate or trick me into something different, but you really had no idea and that, and even if I told you the day before, it might've changed the day after. 00:30:02.708 --> 00:31:01.846 And so it's always tricky in terms of developing meaningful, long-term, authentic relationships with people where you have to actually talk to them, and it's hard to do that at scale, and we're trying to do everything at scale, but there's so much of a difference when I have a conversation with you rather than when I look at a survey you filled out, right, and that's where your instincts built on potentially years of work and study and research and using the SPENT framework, even if you didn't know you were using it or not come into play so that, like you said, you can trust your instincts and those instincts are more likely to be correct because of your past practices and your critical thinking and your depth of understanding of who your audience is. 00:31:03.028 --> 00:31:13.847 So maybe back then, earlier in my career, although I had good instincts and people didn't believe me, now they're even better. 00:31:13.847 --> 00:31:20.809 So, while you may or may not have the data, my instincts are closer to the data that you would receive. 00:31:20.809 --> 00:31:36.022 Not saying you shouldn't still prove it, but if you didn't have it at this point in time, you're probably still in good hands with me, right, because my past, oh, I like. 00:31:36.022 --> 00:31:39.226 So there's something that you've done for instincts in a positive way. 00:31:41.210 --> 00:31:46.415 Exactly Do you want to round us out? 00:31:47.399 --> 00:31:50.847 So techne is just about making it all real. 00:31:50.847 --> 00:32:09.875 So you know, that's just like how do you activate your goals or your project or whatever with intention, and I think that for me, it has to link back to my purpose. 00:32:09.875 --> 00:32:12.082 So it starts with the Sophia. 00:32:12.082 --> 00:32:17.932 All over again, I've thought about my why. 00:32:17.932 --> 00:32:22.624 I'm trying to exercise good judgment in terms of my approach. 00:32:22.624 --> 00:32:46.990 I'm sourcing the facts, I'm leveraging my intuition and I'm taking all of those things in order to put that into action, whether it's a very specific plan or whether it's hey, you know what am I going to do today to make my future self happy? 00:32:46.990 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00:33:01.293 And it's the thought that you put into at the end of the day, whether it's a small thing or a larger thing, in activating it from idea to execution. 00:33:01.293 --> 00:33:05.542 I love that. 00:33:05.542 --> 00:33:07.647 How about you? 00:33:07.647 --> 00:33:09.211 How do you make it real for yourself? 00:33:10.500 --> 00:33:14.651 Every time you share something, I'm like, yes, let me just let me compute. 00:33:14.651 --> 00:33:38.486 So you're absolutely right in that these are all tied together right, and I think that's the point of the framework is to have each of these virtues interwoven into and feed into what you do, how you think, say, and what you interact with. 00:33:38.486 --> 00:34:03.588 So, because you know we've spoken a lot about books and reading, and input and data, one of the things that I love, that I keep on me at all times, is my phone, but I engage with apps that help me more meaningfully engage, and one of them is the Nebby app. 00:34:03.588 --> 00:34:05.066 Have you heard of the Nebby? 00:34:05.245 --> 00:34:05.346 app. 00:34:05.346 --> 00:34:07.547 I'm always learning about new stuff from you, so tell me about the Nebby app. 00:34:07.547 --> 00:34:07.696 Have you heard of the Nebby app? 00:34:07.696 --> 00:34:09.467 I'm always learning about new stuff from you, so tell me about the Nebby app. 00:34:09.467 --> 00:34:10.048 I love it. 00:34:10.048 --> 00:34:11.130 How do you spell? 00:34:11.932 --> 00:34:12.394 it Okay. 00:34:12.394 --> 00:34:20.034 So Nebby is N, as in Nancy E, b as in Brittany B as in Brittany I. 00:34:20.034 --> 00:34:26.199 So it's called the Nebby app and it is a wellness companion. 00:34:26.199 --> 00:34:36.916 It identifies itself as a daily mood coach and it use psychology backed tools and prompts to help you feel calmer, clearer and more in control, one step at a time. 00:34:36.916 --> 00:34:40.569 So it's grounded in cognitive behavioral therapy CBT. 00:34:40.569 --> 00:34:50.364 If anybody's ever had any sort of engagement with therapy, that is a methodology and it has a human first approach. 00:34:50.463 --> 00:35:02.382 So I like the idea of even though I'm engaging with my phone, I'm still focusing on being human first, and it's designed to build emotional regulation and reset your mental state. 00:35:02.382 --> 00:35:17.041 So it is fascinating to see these kind of check-ins because you can check in and it'll say you know, how are you feeling right now, what emotion feels strongest at this moment? 00:35:17.041 --> 00:35:26.409 And because we live in a world that is so quick, sometimes we're acting on emotions before we identify them. 00:35:26.409 --> 00:35:54.623 So we might be sending off that email, sending off that text message response when, if we kind of paused a moment to say I'm actually operating from fear, that might not be something that I want to do, or I just want to prove that I'm being responsive, or I just want to prove that I'm being responsive, and that doesn't

necessarily mean that I am. 00:35:54.643 --> 00:35:57.047 Or I'm being reactive doesn't mean that I'm being responsive. 00:35:57.047 --> 00:36:02.194 I might not actually be hitting on what this person is asking of me. 00:36:02.194 --> 00:36:06.605 I may just want to show that I'm available. 00:36:06.605 --> 00:36:19.081 I'm available, but not necessarily being of value, which is challenging, and so this is an app that was created by Nina Westbrook. 00:36:19.081 --> 00:36:29.579 I don't know if you're a basketball fan, excuse me, but Russell Westbrook, his wife fan. 00:36:29.579 --> 00:36:30.583 Excuse me, but Russell Westbrook, his wife. 00:36:30.583 --> 00:36:33.429 She is a mental health advocate, she's an entrepreneur, and so she helped develop this app. 00:36:33.469 --> 00:37:04.226 I believe it is her app, so I thought that was really cool, that was very cool, yeah To see, see how how this helps me engage more meaningfully in my one-to-one interactions, but especially in my interactions that are asynchronous, so I can kind of check in with myself to say am I stressed out, am I annoyed? 00:37:04.226 --> 00:37:06.923 Where do I go from here? 00:37:06.923 --> 00:37:14.773 How do I engage in a way that's consistent with my own self-concept and how I want to come across to other people? 00:37:16.079 --> 00:37:19.346 I mean, that's reflection, right? 00:37:19.346 --> 00:37:26.369 So you should always be thinking about your interactions with people and the world and how you're showing up. 00:37:26.900 --> 00:37:40.853 I think my Nebby is one of my best friends, cassandra, so she gets the phone call where if I'm frustrated by something or need to talk something out, she gets the phone call. 00:37:40.853 --> 00:37:43.565 I rant and rave on the phone with her. 00:37:43.565 --> 00:37:52.512 She's very good at not really giving me her opinion, which is really annoying sometimes, but she's serving as an outlet and I actually hear myself. 00:37:52.512 --> 00:38:02.965 I hear myself turning the issue around in my head and I can say how I actually feel about it in a very safe space. 00:38:02.965 --> 00:38:07.322 Oftentimes she has no idea even like what, who these people are or what. 00:38:07.322 --> 00:38:14.764 So she's also a vault, because she doesn't have any concept for what these people are, who they are, the relation. 00:38:14.764 --> 00:38:15.686 She's just listening. 00:38:15.686 --> 00:38:30.889 And by the time I'm done talking to her, I have done verbal self-reflection, because sometimes you know I can enumerate in my head but I need to get it out and I know that I need to say the words in order for me to move past it, and so she's my outlet to do that. 00:38:30.889 --> 00:38:32.110 So she's my Nebby. 00:38:32.110 --> 00:38:36.014 And then by the time I'm done, I know how I'm feeling. 00:38:36.014 --> 00:38:49.431 I know I need to take a beat, especially if I'm aggravated or frustrated. 00:38:49.431 --> 00:38:51.279 I need to give myself at least a day. 00:38:53.559 --> 00:39:00.250 And as I've gotten older and sometimes it's less, but as I've gotten older, I realize I don't have to care as much. 00:39:00.250 --> 00:39:04.054 That sounds really bad, but I don't need to sit in this. 00:39:04.054 --> 00:39:10.702 Bad, but I don't need to sit in this. 00:39:10.702 --> 00:39:15.150 I can assign a level of importance or priority to it and then mold my reaction around it. 00:39:15.150 --> 00:39:19.980 And now I'm like is this really affecting my world? 00:39:19.980 --> 00:39:28.460 Is this really my problem, because I do take on other people's things and so now I'm better at separating. 00:39:29.241 --> 00:39:32.547 Is this truly my problem, or am I being helpful? 00:39:32.547 --> 00:39:44.105 And how can I best be helpful with also, you know, also without affecting myself negatively, cause I'm no good to anyone if I'm emotionally compromised, right? 00:39:44.105 --> 00:39:47.248 So, um, you have to. 00:39:47.248 --> 00:39:54.670 I think my point there is that everyone has their own thing in a way that they have to express themselves in their own outlets. 00:39:54.670 --> 00:40:19.949 But it's important, like what you just talked about, to be self-reflective in these moments all the time, even in positive situations, right, like you said, thank your past self right, that's a reflection and understand how you really want to move through the world and find peace and joy and happiness and productivity in what you want to accomplish. 00:40:19.949 --> 00:40:22.170 That's making it real. 00:40:25.795 --> 00:40:26.215 Love it. 00:40:26.215 --> 00:40:31.807 Wasn't that such a good conversation? 00:40:31.807 --> 00:40:36.824 I know, I know I want listeners. 00:40:36.824 --> 00:40:45.947 I want to hear from you, I want to know what your favorite five from the SPIT framework are, how you're engaging with that day to day. 00:40:45.947 --> 00:40:48.183 Let us know. 00:40:49.027 --> 00:40:49.568 Definitely. 00:40:49.568 --> 00:41:01.168 And you know what the best part is and this is really to all the listeners Brittany and I talk every single week, but every single week I learn something new, so we're constantly growing. 00:41:02.820 --> 00:41:08.141 That's why you got to talk to people, exactly, exactly. 00:41:09.583 --> 00:41:14.473 All right, Brittany, you're going to teach me something new next week, so I'll be looking forward to that Ditto. 00:41:14.473 --> 00:41:17.730 Bye Carious.