Bản chép lời đầy đủ của Episode #173: Scientist Reveals the Nobel Prize Discovery That Could Slow Aging! - Featuring Chris Burres

BẢN CHÉP ÂM THANH 🔗

WEBVTT 1 00:00:00.110 --> 00:00:02.950 Nobody in the audience woke up, looked at their car, 2 00:00:03.109 --> 00:00:05.049 and thought, I wonder what part of my car battery 3 00:00:05.089 --> 00:00:07.410 I should be consuming on a daily basis for my health. 4 00:00:08.470 --> 00:00:10.490 You do not have to prove that a supplement is 5 00:00:10.630 --> 00:00:13.240 safe before you bring it to market. I found a 6 00:00:13.339 --> 00:00:16.600 peer-reviewed published research paper that showed that 50% of the 7 00:00:16.660 --> 00:00:19.079 supplements that are on the market don't have in them 8 00:00:19.179 --> 00:00:21.059 what they say they have in them. If you improve sleep, 9 00:00:21.079 --> 00:00:23.859 you will improve mental, physical, and emotional well-being. When I 10 00:00:23.960 --> 00:00:29.440 started taking this product on a I went for 18 11 00:00:29.440 --> 00:00:32.780 months without a single severe headache. My business coach, the 12 00:00:32.820 --> 00:00:35.000 way he puts it is for 50 years, he needed 13 00:00:35.020 --> 00:00:37.219 an alarm clock. When he started taking this, he wakes 14 00:00:37.280 --> 00:00:39.439 up before the alarm clock and he's a business coach. 15 00:00:39.500 --> 00:00:41.909 He's got late night mixers, late night dinners. None of 16 00:00:41.969 --> 00:00:43.869 that matters. The best way to take these is to 17 00:00:44.030 --> 00:00:46.950 just turn them upside down and squeeze them. So cheers, man. 18 00:00:46.969 --> 00:00:51.500 Cheers, brother. Here's an interesting question. How much do you 19 00:00:51.679 --> 00:00:54.479 actually know about the way your everyday habits are supporting 20 00:00:54.520 --> 00:00:59.210 how you age? We hear so much about longevity right now. Sleep, protein, 21 00:00:59.350 --> 00:01:02.929 strength training, nutrition. All of these things matter. But there's 22 00:01:02.990 --> 00:01:05.810 another layer that doesn't get nearly as much attention as 23 00:01:05.870 --> 00:01:09.629 it should. What's happening inside your cells? Your mitochondria produce 24 00:01:09.670 --> 00:01:13.150 the cellular energy that your body relies upon every day. 25 00:01:13.569 --> 00:01:17.590 And mitochondrial dysfunction? That's considered a central hallmark of aging. 26 00:01:17.829 --> 00:01:19.769 And that's why I've been so interested in the work 27 00:01:19.810 --> 00:01:23.549 Timeline does with MitoPure. MitoPure is their pure and patented 28 00:01:23.609 --> 00:01:27.950 form of urolithin A. It supports mitochondrial function and cellular 29 00:01:28.010 --> 00:01:32.569 renewal by activating mitophagy, your body's natural process for clearing 30 00:01:32.629 --> 00:01:36.000 out damaged mitochondria. But rather than just tell you about it, 31 00:01:36.310 --> 00:01:39.170 Timeline wants you to think about your own longevity habits. 32 00:01:39.469 --> 00:01:42.500 So they've created a longevity quiz that takes just a 33 00:01:42.519 --> 00:01:44.340 few minutes and And it looks at some of the 34 00:01:44.480 --> 00:01:48.409 everyday habits that can support healthy aging. And the best part, 35 00:01:48.849 --> 00:01:51.349 if you complete the quiz, Timeline will send you a 36 00:01:51.450 --> 00:01:54.569 free sample of might appear gummies. So take the quiz, 37 00:01:54.989 --> 00:01:57.189 learn a little bit more about how you're supporting the 38 00:01:57.250 --> 00:02:00.879 way you age and try might appear for yourself. Go 39 00:02:00.920 --> 00:02:04.640 to Timeline.com slash Jameli to take the longevity quiz and 40 00:02:04.680 --> 00:02:10.360 get your free gummies. That's Timeline.com slash Jameli. All right, everybody, 41 00:02:10.400 --> 00:02:13.610 welcome back to the Dylan Jameli podcast. So My guest 42 00:02:13.830 --> 00:02:16.990 is a good friend of mine. I actually met, it's 43 00:02:17.030 --> 00:02:18.610 been about a year and a half, so it's been 44 00:02:18.729 --> 00:02:21.620 too long for you to come on my show. But 45 00:02:21.789 --> 00:02:24.199 I am so happy that you're here. The more that 46 00:02:24.379 --> 00:02:27.620 I have talked with you and since I met you, 47 00:02:27.699 --> 00:02:30.479 watched you grow and I've grown, I think the timing 48 00:02:30.539 --> 00:02:32.659 is actually quite better now from where it would have 49 00:02:32.680 --> 00:02:37.430 been before for multitudes of reasons. But what I love 50 00:02:37.490 --> 00:02:43.039 about my guest is I've watched your show. persistence and effort, right? 51 00:02:43.120 --> 00:02:45.740 I feel like that you are one of those guys 52 00:02:45.780 --> 00:02:48.780 that's just like so likable, but I see the drive 53 00:02:48.819 --> 00:02:50.599 and I see that you kind of have my kind 54 00:02:50.650 --> 00:02:52.879 of don't take no for an answer. We're just going 55 00:02:52.909 --> 00:02:54.949 to make this role. And that's one of the things 56 00:02:55.009 --> 00:02:57.770 I really love about you on top of what you 57 00:02:57.810 --> 00:02:59.949 do and what you've found, because I think you have 58 00:03:00.009 --> 00:03:03.750 something quite special and everybody loves what they do or 59 00:03:03.789 --> 00:03:05.569 what they have to offer, but there's something a little 60 00:03:05.610 --> 00:03:07.530 bit different about yours. And that's what I want to 61 00:03:07.569 --> 00:03:10.620 get into today. So my guest today, He's the author 62 00:03:10.780 --> 00:03:13.930 of Live Longer and Better. There you go. As you 63 00:03:13.969 --> 00:03:16.310 can see. And he is the host of a really 64 00:03:16.349 --> 00:03:18.870 strong podcast I was on quite a while ago. And 65 00:03:18.909 --> 00:03:23.129 it's called Live Beyond the Norms. But what he's really 66 00:03:23.169 --> 00:03:27.030 known for is his company, My Vital C. And he 67 00:03:27.090 --> 00:03:30.960 manufactures a Nobel Prize winning molecule. And we're going to 68 00:03:31.000 --> 00:03:32.919 talk about that. We're going to talk about the

Load full transcript

science. 69 00:03:32.939 --> 00:03:35.280 We're going to talk about every single aspect of what 70 00:03:35.319 --> 00:03:39.879 he does. So, welcome... my friend, Chris Burris. 71 00:03:40.199 --> 00:03:42.539 Dylan, my friend, thank you so much for having me. 72 00:03:42.689 --> 00:03:46.050 Thank you for that great intro. I know that you 73 00:03:46.090 --> 00:03:48.689 like doing things like I like doing them, which is 74 00:03:48.810 --> 00:03:53.099 geeking out about science and biohacking and human optimization. 75 00:03:53.180 --> 00:03:55.180 So this is just going to be a blast. 76 00:03:55.539 --> 00:03:57.580 Well, I turned the do not disturb on because I 77 00:03:57.599 --> 00:03:59.620 don't want people interrupting our conversation. 78 00:03:59.960 --> 00:04:00.449 I like it. 79 00:04:02.180 --> 00:04:05.560 You know, like I said, I like the way you 80 00:04:05.599 --> 00:04:07.900 work and I like your energy because a lot of 81 00:04:08.000 --> 00:04:10.310 people and you know this because we were talking about 82 00:04:10.330 --> 00:04:13.949 this off camera. A lot of people in our severe 83 00:04:13.990 --> 00:04:16.990 have a different energy about them. And sometimes I think 84 00:04:17.029 --> 00:04:21.769 they're over medicated on supplements or thoughts or extremism. And 85 00:04:22.069 --> 00:04:24.730 I respect the hell out of trying to go over. 86 00:04:25.490 --> 00:04:27.430 as many different directions as we can to try to 87 00:04:27.470 --> 00:04:30.509 find things of different value or different ways to take 88 00:04:30.550 --> 00:04:32.589 care of ourselves. But I love your energy. I love 89 00:04:32.629 --> 00:04:34.930 the way that it's always vibrant. It's a good energy. 90 00:04:35.850 --> 00:04:38.310 You can't tell if you're happy, sad, whatever. That's the 91 00:04:38.350 --> 00:04:40.980 way it should be. You should be carrying that with you. 92 00:04:41.019 --> 00:04:44.819 So let's talk about what you do here. I just 93 00:04:44.860 --> 00:04:47.439 want to get right into it because there's a lot 94 00:04:47.500 --> 00:04:48.240 to talk about. 95 00:04:48.439 --> 00:04:48.660 Yeah. 96 00:04:49.040 --> 00:04:52.740 You know, people have products and things that they sell 97 00:04:52.779 --> 00:04:56.300 or do but yours is quite different there's a lot 98 00:04:56.399 --> 00:04:58.470 to it there's a lot of information to it so 99 00:04:58.850 --> 00:05:01.250 look first of all what is my vital. 100 00:05:00.949 --> 00:05:04.189 C yeah so my vital c is a is really 101 00:05:04.250 --> 00:05:06.930 a brand that we spun up as we decided to 102 00:05:06.970 --> 00:05:10.629 bring this molecule ess60 and we'll talk about it uh 103 00:05:10.709 --> 00:05:13.579 to market and And it's interesting, you know, as you 104 00:05:13.620 --> 00:05:16.519 were just about to ask this question, my thoughts were on, 105 00:05:16.899 --> 00:05:18.730 you know, if you had asked me eight years ago, 106 00:05:18.910 --> 00:05:20.629 if I would be in this spot, right? If I 107 00:05:20.889 --> 00:05:23.970 would be being interviewed by Dylan Gemelli, if I would 108 00:05:24.029 --> 00:05:26.629 have written a book, Live Longer and Better, if I've 109 00:05:26.649 --> 00:05:29.430 done a longevity summit, I had the opportunity to interview 110 00:05:29.569 --> 00:05:35.379 like Dave Asprey, Ben Greenfield, Dr. Stephen Gundry, and 53 111 00:05:35.379 --> 00:05:38.459 other people. You know, eight years ago, I would have 112 00:05:38.480 --> 00:05:41.089 said no, like, like, I just don't know where Where 113 00:05:41.129 --> 00:05:44.329 I was as a carbon nanomaterial scientist to where I 114 00:05:44.410 --> 00:05:47.129 am now, there's no way for me to see that path. 115 00:05:48.009 --> 00:05:51.120 And so it's been a really cool adventure. And it's 116 00:05:51.149 --> 00:05:56.019 based entirely on this molecule. So this is the ESS60 molecule. 117 00:05:56.500 --> 00:06:00.000 It was discovered in 1985 at Rice University. That's in 118 00:06:00.040 --> 00:06:03.500 Houston where we're based. And the three scientists who discovered 119 00:06:03.540 --> 00:06:07.079 it won the Nobel Prize for the discovery of this molecule. 120 00:06:07.959 --> 00:06:10.930 And they won it in 1996. So discovered in 85, 121 00:06:10.930 --> 00:06:13.790 Nobel Prize in 96. It's kind of a short 11 122 00:06:13.790 --> 00:06:17.310 years from discovery to being awarded the Nobel Prize. My 123 00:06:17.370 --> 00:06:21.709 lab started manufacturing it in 1991, a full five years 124 00:06:21.810 --> 00:06:25.110 before the Nobel Prize was granted. Listen, and I think 125 00:06:25.149 --> 00:06:28.439 you know this. I'm not a very braggadocious person. But 126 00:06:28.560 --> 00:06:32.000 this is as much as I'll get. It is not 127 00:06:32.160 --> 00:06:35.560 unreasonable to suggest that. that the fact that my lab, 128 00:06:35.600 --> 00:06:38.660 and that's actually my business partner, Robert and I, that 129 00:06:38.720 --> 00:06:42.839 our lab was delivering commercial quantities of carbon nanomaterials to 130 00:06:42.939 --> 00:06:45.720 research institutions around the world, and they were able to 131 00:06:45.759 --> 00:06:47.459 get their hands on it and play with it and 132 00:06:47.500 --> 00:06:50.199 do experiments with it, is part of the reason, at 133 00:06:50.240 --> 00:06:52.439 least of the timing, that they won their Nobel Prize. 134 00:06:52.699 --> 00:06:56.019 So we are the oldest and longest manufacturer and distributor 135 00:06:56.060 --> 00:06:59.930 of this molecule on the planet, again, manufacturing and distributing 136 00:06:59.959 --> 00:07:01.420 it since 1991. 137 00:07:01.420 --> 00:07:02.980 So you played a little bit of role in them 138 00:07:03.019 --> 00:07:04.040 getting that Peace Prize. 139 00:07:04.670 --> 00:07:07.069 I think timing maybe, right? 140 00:07:07.089 --> 00:07:11.209 Because if there weren't manufacturers delivering these

commercial quantities, then 141 00:07:11.230 --> 00:07:14.550 the scientists wouldn't be able to actually get their hands 142 00:07:14.629 --> 00:07:17.629 on them, do experiments, and then know how amazing this 143 00:07:17.670 --> 00:07:20.709 molecule is. By the way, this molecule is amazing. The 144 00:07:20.730 --> 00:07:24.449 way I describe it is it performs as well or 145 00:07:24.540 --> 00:07:28.579 better than the current best material in almost every application. 146 00:07:29.170 --> 00:07:32.389 So it makes better inks, better batteries, better tires, better 147 00:07:32.449 --> 00:07:35.670 photo cells. And this is often like I go on 148 00:07:35.709 --> 00:07:38.870 podcasts and this is often where people get nervous because 149 00:07:38.889 --> 00:07:39.410 they're like, you. 150 00:07:39.350 --> 00:07:40.149 Said inks, batteries. 151 00:07:40.670 --> 00:07:44.170 Probably nobody in the audience woke up, looked at their 152 00:07:44.230 --> 00:07:46.810 car and thought. I wonder what part of my car 153 00:07:46.829 --> 00:07:49.129 battery I should be consuming on a daily basis for 154 00:07:49.170 --> 00:07:53.470 my health. And actually, the story gets a little bit 155 00:07:53.509 --> 00:07:56.629 worse first. So one of the shapes on the exterior 156 00:07:56.790 --> 00:07:59.350 of this ESS 60 molecule. And by the way, if 157 00:07:59.370 --> 00:08:01.629 you're just listening, the molecule looks like a soccer ball. 158 00:08:01.680 --> 00:08:01.920 Yeah. 159 00:08:01.980 --> 00:08:04.819 Where the lines on the soccer ball represent the bonds 160 00:08:04.879 --> 00:08:07.699 between the carbon atoms. You have the spherical molecule of 161 00:08:07.699 --> 00:08:09.060 60 carbon atoms. 162 00:08:09.100 --> 00:08:10.040 Are those pentagons? 163 00:08:10.480 --> 00:08:12.920 So you got pentagons and hexagons. Yeah. 164 00:08:12.939 --> 00:08:13.079 Okay. 165 00:08:13.540 --> 00:08:19.420 And so the pentagons, same shape as the benzene ring, right? Now, 166 00:08:19.519 --> 00:08:23.040 benzene is ubiquitous in our society. And if you want 167 00:08:23.100 --> 00:08:24.959 any evidence of that, kind of glance around the room. 168 00:08:25.100 --> 00:08:29.379 Anything that's plastic, the base molecule is the benzene ring. 169 00:08:29.420 --> 00:08:32.360 So it's ubiquitous in modern society. We don't have modern 170 00:08:32.379 --> 00:08:35.399 society without it. But when benzene is on its own, 171 00:08:35.700 --> 00:08:38.299 it's known to be toxic and known to be carcinogenic. 172 00:08:38.980 --> 00:08:42.600 So that shape, not the formula, but that shape exists 173 00:08:42.600 --> 00:08:46.230 20 times on the exterior of the soccer ball shaped molecule. 174 00:08:46.610 --> 00:08:49.120 And so they thought it would be toxic. So they 175 00:08:49.139 --> 00:08:52.370 put it in a toxicity study. In that toxicity study, 176 00:08:52.409 --> 00:08:54.929 there were three groups of rats and these are Wistar rats. 177 00:08:55.529 --> 00:08:58.470 One group was given a water, a control group. One 178 00:08:58.509 --> 00:09:01.309 group was given olive oil, a semi-control group. And then 179 00:09:01.350 --> 00:09:03.769 the other one was given olive oil with the ESS 180 00:09:03.769 --> 00:09:07.279 60 molecule in it instead of being toxic. The test 181 00:09:07.299 --> 00:09:08.950 subjects that they gave it to, again, with star rats, 182 00:09:09.289 --> 00:09:11.950 lived 90% longer than the control group. 183 00:09:12.529 --> 00:09:12.870 Really? 184 00:09:12.990 --> 00:09:19.330 That's the single longest longevity experimental result on mammals in history, peer-reviewed, 185 00:09:19.350 --> 00:09:20.080 published research. 186 00:09:20.740 --> 00:09:21.559 Very proud to share. 187 00:09:21.659 --> 00:09:24.279 My lab provided the material, and my lab is mentioned 188 00:09:24.360 --> 00:09:27.159 in that original study. So not only are we the 189 00:09:27.340 --> 00:09:29.960 oldest and longest manufacturer and distributor of the molecule on 190 00:09:29.980 --> 00:09:32.350 the planet, we were actually mentioned in the original study 191 00:09:32.370 --> 00:09:35.929 that kind of converted this from being an industrial molecule 192 00:09:36.029 --> 00:09:38.090 and getting into the kind of health and wellness space. 193 00:09:38.429 --> 00:09:38.730 Okay. 194 00:09:38.789 --> 00:09:40.169 It's going to be grill time in a minute. 195 00:09:40.190 --> 00:09:40.789 Yeah. Okay. 196 00:09:40.889 --> 00:09:46.169 Cause I have, I got cross examination for you, but 197 00:09:46.269 --> 00:09:49.899 first let's go back to where you kind of started out. 198 00:09:49.929 --> 00:09:52.090 Cause you, you mentioned what you were doing before you 199 00:09:52.129 --> 00:09:55.990 discovered this and where you were at. Cause you know, I, it's, 200 00:09:56.110 --> 00:09:58.070 it'd be nice to know the background of who's talking 201 00:09:58.090 --> 00:10:01.379 about something in depth like this. and this intricate. So 202 00:10:01.820 --> 00:10:04.100 just a little bit on your background because I got 203 00:10:04.120 --> 00:10:04.919 a lot of questions. 204 00:10:05.279 --> 00:10:08.679 So usually what people are looking for, and you've had 205 00:10:08.740 --> 00:10:11.419 enough interviews, so many of them, and probably in the 206 00:10:11.460 --> 00:10:15.259 range of 90%, are some sort of pain to passion story. 207 00:10:15.320 --> 00:10:17.399 Yeah, of course. And I don't have that. 208 00:10:18.159 --> 00:10:20.519 And I'm kind of part of me is a little envious, right, 209 00:10:20.539 --> 00:10:22.539 because it's a powerful story to have this pain to passion. 210 00:10:23.240 --> 00:10:25.139 Another part of me is very happy because I don't 211 00:10:25.179 --> 00:10:27.679 have the pain part of the pain to passion story. 212 00:10:28.080 --> 00:10:28.700 That's a good thing. 213 00:10:29.370 --> 00:10:32.090 So, I mean, at the end of the day, what 214

00:10:32.250 --> 00:10:35.389 really brought me here or brings me here is a 215 00:10:35.549 --> 00:10:39.450 picture of a Lamborghini Countach, a poster of it on 216 00:10:39.490 --> 00:10:42.990 my wall as a 14 year old boy. So this 217 00:10:43.029 --> 00:10:46.409 is candy, apple, red Lamborghini, the door, the goal wing 218 00:10:46.429 --> 00:10:49.669 doors are open. I can smell the leather. I wanted 219 00:10:49.750 --> 00:10:52.559 this car, right? Had no idea how you get one 220 00:10:53.039 --> 00:10:55.899 happened to find in motor trend magazine, by the way, 221 00:10:55.919 --> 00:10:59.860 kind of did some research for, for the book. And 222 00:11:00.200 --> 00:11:02.759 I couldn't remember, like, how did I figure out this, 223 00:11:02.879 --> 00:11:05.879 what I'm about to share? Because today you would go on, like, 224 00:11:05.919 --> 00:11:08.850 how do I own a supercar? And you would probably find, like, 225 00:11:08.850 --> 00:11:12.149 15 dudes who are renting a supercar telling. 226 00:11:11.909 --> 00:11:14.549 You what you need to do to get a supercar. 227 00:11:15.230 --> 00:11:17.450 Back then, I think I found, like, a Motor Trend 228 00:11:17.490 --> 00:11:20.289 or a Motorhead magazine of some kind. And it said 229 00:11:20.350 --> 00:11:24.929 that if you want one supercar, then you become a neurosurgeon. 230 00:11:25.350 --> 00:11:28.620 If you want more than one, you become an entrepreneur. Now, 231 00:11:28.700 --> 00:11:31.360 I'm a 14-year-old kid. Like, what's the path you think 232 00:11:31.450 --> 00:11:31.899 I chose? 233 00:11:32.549 --> 00:11:33.809 It was entrepreneurship, right? 234 00:11:34.710 --> 00:11:36.809 I'm not even sure I knew exactly what an entrepreneur 235 00:11:36.850 --> 00:11:39.159 was at the time. It was just like, this is 236 00:11:39.200 --> 00:11:41.679 the path to get two of these supercars, right? 237 00:11:43.509 --> 00:11:44.269 And so I knew this. 238 00:11:44.429 --> 00:11:46.950 And when it came time to go to college, like 239 00:11:47.009 --> 00:11:48.549 in my family, so my dad was in the Air 240 00:11:48.590 --> 00:11:50.830 Force and we moved every two years. So that's a 241 00:11:50.870 --> 00:11:53.070 very kind of interesting piece of my background. I think 242 00:11:53.110 --> 00:11:55.590 it helps me connect with people every two years. The 243 00:11:55.710 --> 00:11:57.830 only people I knew on the planet were my mom, 244 00:11:57.950 --> 00:12:00.149 my dad, and my brother, and then had to make 245 00:12:00.230 --> 00:12:04.289 new friends really quickly. And when I graduated from high school, 246 00:12:04.590 --> 00:12:07.600 in my family, it was understood you were going to college, 247 00:12:08.139 --> 00:12:10.299 but we didn't do any prep. So like right now, 248 00:12:10.340 --> 00:12:14.210 my wife, who's over there listening, We have 16-year-old boy-girl twins. 249 00:12:14.690 --> 00:12:19.250 They're juniors, and we're talking about college now. That didn't 250 00:12:19.269 --> 00:12:22.330 happen at my house, right? It was understood I was going, 251 00:12:22.370 --> 00:12:25.690 but when I graduated as a senior from high school, 252 00:12:26.250 --> 00:12:29.750 my dad got his second civilian job in Houston, Texas, 253 00:12:30.549 --> 00:12:32.789 and I didn't have any plans, so we flew down. 254 00:12:32.870 --> 00:12:35.629 I applied to the University of Houston, and I got in. 255 00:12:35.710 --> 00:12:39.429 Now, if you're going to be an entrepreneur, what should 256 00:12:39.470 --> 00:12:45.500 you study? Business. Right? Business. Or some people might suggest entrepreneurship. Yeah. Right? 257 00:12:45.940 --> 00:12:49.279 But when I was researching the book, when I graduated 258 00:12:49.340 --> 00:12:53.809 from high school... there weren't any entrepreneurship programs in the country. 259 00:12:54.169 --> 00:12:57.850 There was actually only one class on entrepreneurship in the 260 00:12:57.909 --> 00:12:58.950 country at the time. 261 00:12:58.990 --> 00:12:59.629 What year was that? 262 00:12:59.809 --> 00:13:02.409 So that was in 87. Okay. 263 00:13:02.529 --> 00:13:06.279 Graduated from high school in 87. So today there's entrepreneurship 264 00:13:06.299 --> 00:13:08.799 programs everywhere, but I don't think I would do that 265 00:13:08.879 --> 00:13:12.840 because my thought process was, I'm good in math. I'm 266 00:13:12.919 --> 00:13:16.379 good in science. What's the fastest way to the highest salary? 267 00:13:16.720 --> 00:13:18.779 So then I would have money to invest in a business. 268 00:13:18.820 --> 00:13:21.440 Right. I knew enough about entrepreneurship. You need money to 269 00:13:21.480 --> 00:13:24.080 invest in the business. Right. And a couple of things 270 00:13:24.120 --> 00:13:25.220 went wrong with that. Right. 271 00:13:25.399 --> 00:13:29.679 So first off, engineering is a tough course of study. Yes, 272 00:13:30.340 --> 00:13:32.820 it didn't take me four years. It took me six years. 273 00:13:33.620 --> 00:13:35.600 I did also get a minor in computer science and 274 00:13:35.620 --> 00:13:37.549 a minor in math. And the other thing that went 275 00:13:37.610 --> 00:13:40.070 wrong with the plan is I actually started the company 276 00:13:40.309 --> 00:13:43.769 that is now this company before I got out of college. 277 00:13:44.649 --> 00:13:47.919 And the way that happened– so remember, this molecule was 278 00:13:47.960 --> 00:13:50.740 discovered at Rice University in Houston. 279 00:13:51.120 --> 00:13:53.100 University of Houston is obviously in Houston. 280 00:13:53.159 --> 00:13:57.759 My business partner– was working at the Texas Center for Superconductivity, 281 00:13:58.159 --> 00:14:01.820 which is an organization housed on the University of Houston campus. 282 00:14:02.500 --> 00:14:05.080 And he was separating this molecule. So when you manufacture 283 00:14:05.120 --> 00:14:08.240 this molecule, it actually comes with a couple of

friends, right? 284 00:14:08.259 --> 00:14:11.379 We'll call it friends. So there's 60 carbon atoms. There's 285 00:14:11.379 --> 00:14:13.929 70 carbon atoms. There's 76 carbon atoms. A whole bunch 286 00:14:13.950 --> 00:14:17.149 of fullerenes is what they're called. And they're actually named 287 00:14:17.190 --> 00:14:21.090 after a guy named Buckminster Fuller, who was responsible for 288 00:14:21.129 --> 00:14:23.330 bringing the geodesic dome to prominence. 289 00:14:23.429 --> 00:14:25.190 Right. That dome at the Epcot Center. Yeah. 290 00:14:25.490 --> 00:14:27.710 So he's the one who brought it to prominence. So 291 00:14:27.730 --> 00:14:31.269 they're kind of an homage to him. They call these Fullerene. 292 00:14:31.340 --> 00:14:34.320 So my business partner, Robert, was separating at the chromatography 293 00:14:34.340 --> 00:14:37.500 lab at the Texas Center for Superconductivity this molecule. 294 00:14:37.940 --> 00:14:42.379 And one day his professor, Dr. Paul Chu. Now, I'll share. Dr. 295 00:14:42.419 --> 00:14:44.820 Paul Chu is very famous, but you've never heard of him. 296 00:14:45.139 --> 00:14:47.720 Because he's very famous in superconductivity world. 297 00:14:49.299 --> 00:14:50.889 Outside of that, nobody knows. 298 00:14:51.250 --> 00:14:53.850 In fact, the building that my business partner Robert was 299 00:14:53.909 --> 00:14:57.929 working in, Texas Center for Superconductivity, we called it Chew's 300 00:14:57.970 --> 00:15:00.629 Castle because it was built because of Dr. 301 00:15:00.669 --> 00:15:02.259 Paul Chew's fame. So Dr. 302 00:15:02.299 --> 00:15:04.000 Paul Chew comes in one day and he says, hey, 303 00:15:04.860 --> 00:15:07.279 you're a bunch of young kids. this molecule is selling 304 00:15:07.320 --> 00:15:11.539 for $ 6, 000 a gram. You should go start a business 305 00:15:12.039 --> 00:15:15.299 at making this. And so my business partner, Robert, was 306 00:15:15.320 --> 00:15:18.659 from an entrepreneurial background. I joke that he did a back, 307 00:15:18.679 --> 00:15:20.759 you know, there's always a back of the napkin calculation. 308 00:15:21.419 --> 00:15:24.870 I joke that it had one line, $ 6, 000 a gram. 309 00:15:25.909 --> 00:15:29.210 There's nothing else. And then he was off and running. 310 00:15:29.429 --> 00:15:33.480 Now, it turns out, first off, Everyone who's listening to this, 311 00:15:33.779 --> 00:15:36.539 everyone has been exposed to this because it's a naturally 312 00:15:36.580 --> 00:15:39.710 occurring molecule. And I'll offer up as evidence. If you 313 00:15:39.750 --> 00:15:42.269 take the soot from a candle flame, right? So you 314 00:15:42.289 --> 00:15:44.350 might put a cold steel plate over a candle flame. 315 00:15:44.610 --> 00:15:47.429 You'll get this deep, dark soot. That deep, dark soot 316 00:15:47.470 --> 00:15:49.669 has parts per million or parts per billion of the 317 00:15:49.820 --> 00:15:52.799 ESS 60 molecule in it. So everybody's been exposed to 318 00:15:52.840 --> 00:15:55.580 this molecule. But in order to make quantities that are 319 00:15:55.840 --> 00:15:58.580 worth putting in a supplement or to use in inks, batteries, tires, 320 00:15:58.600 --> 00:16:02.480 or photocells, you actually have to manufacture it. And in 321 00:16:02.519 --> 00:16:06.570 order to manufacture it, you have to vaporize graphite. Now, graphite, 322 00:16:06.629 --> 00:16:09.250 it turns out, is one of the hardest materials on 323 00:16:09.289 --> 00:16:12.629 the planet to vaporize. You actually need local temperatures of 324 00:16:12.649 --> 00:16:17.120 the sun in order to vaporize graphite. in a chamber 325 00:16:17.340 --> 00:16:20.980 that has no oxygen and is at a slight vacuum. 326 00:16:21.139 --> 00:16:25.970 So really challenging engineering things going on here. My business partner, 327 00:16:26.000 --> 00:16:29.690 Robert and I were friends. I'm studying mechanical engineering. Um, 328 00:16:29.970 --> 00:16:33.110 and boom, like we just, I started helping with the design. Uh, 329 00:16:33.730 --> 00:16:37.970 it still is today the most efficient way to manufacture, uh, 330 00:16:38.029 --> 00:16:39.210 the fullerenes in general. 331 00:16:39.370 --> 00:16:39.570 Right. 332 00:16:39.610 --> 00:16:43.649 So, So we did that, sold our first product in 1991. 333 00:16:43.649 --> 00:16:46.929 They win the Nobel Prize in 1996, which was, you know, 334 00:16:47.190 --> 00:16:50.789 we just thought we were in this great place. And, 335 00:16:50.809 --> 00:16:52.970 you know, this was going to be this is the 336 00:16:53.009 --> 00:16:54.240 path to get the Lamborghini. 337 00:16:54.879 --> 00:16:56.440 This is a lot longer. Right. 338 00:16:56.539 --> 00:16:59.139 Don't have one yet, but it's a lot longer because 339 00:17:00.299 --> 00:17:03.399 the molecule was for industrial purposes, performs really well. 340 00:17:03.889 --> 00:17:05.450 But it's expensive. Right. 341 00:17:05.650 --> 00:17:08.089 And the problem with it being expensive is you can't 342 00:17:08.150 --> 00:17:13.730 put it into particular applications. So you can imagine vaporizing 343 00:17:13.779 --> 00:17:16.700 graphite at the temperature of the sun makes it very expensive. 344 00:17:17.339 --> 00:17:20.579 We knew early on that there would be only two 345 00:17:20.660 --> 00:17:24.259 scenarios where this would actually take off. One of them 346 00:17:24.299 --> 00:17:25.720 would be like, hey, if you just need a little 347 00:17:25.740 --> 00:17:29.220 bit of it and it has an outsized impact relative 348 00:17:29.259 --> 00:17:31.779 to its cost and the supplement would be an example. 349 00:17:32.190 --> 00:17:34.009 then that would be a way that this would kind 350 00:17:34.049 --> 00:17:36.940 of come to market. The other is from like the 351 00:17:37.000 --> 00:17:41.599 defense department's perspective. If, and it doesn't, but if this could, 352 00:17:41.619 --> 00:17:46.359 if this molecule could make

airplanes invisible, like, like the 353 00:17:46.380 --> 00:17:47.740 cost doesn't matter anymore. 354 00:17:47.799 --> 00:17:48.240 Right. Sure. 355 00:17:48.519 --> 00:17:51.529 So what really ultimately happened was that study where the 356 00:17:51.589 --> 00:17:54.970 rats live 90% longer than the control group. And that 357 00:17:55.069 --> 00:17:58.630 totally changed our trajectory and, and really kind of fascinating things. 358 00:17:58.690 --> 00:18:02.069 You know, some of this story, Really will sound like, hey, 359 00:18:02.130 --> 00:18:05.150 Chris and Robert wish they were smarter and did things sooner. 360 00:18:07.390 --> 00:18:10.750 But yeah, so that's– I think that gets you kind 361 00:18:10.769 --> 00:18:14.609 of the history and then now there's interesting stuff about 362 00:18:14.650 --> 00:18:16.690 biohackers that we could talk about. 363 00:18:16.849 --> 00:18:19.380 What did you– so did you end up graduating with 364 00:18:19.410 --> 00:18:21.279 a business degree or was it engineering? 365 00:18:21.359 --> 00:18:24.720 No, engineering, minor in computer science and math. OK. OK. Yeah. 366 00:18:24.839 --> 00:18:28.079 That's hardcore because engineering is very, very tough. I am 367 00:18:28.220 --> 00:18:30.039 very well aware of what goes into that. 368 00:18:30.180 --> 00:18:30.539 Okay. 369 00:18:30.599 --> 00:18:34.420 So when it comes to this, you cited the study 370 00:18:34.440 --> 00:18:38.009 about the rats, we got 90% longer life. So when 371 00:18:38.029 --> 00:18:42.089 we're talking about application, non-human, you're talking about all these 372 00:18:42.130 --> 00:18:44.769 other things that would scare somebody hearing that and going, well, 373 00:18:44.809 --> 00:18:47.589 what that, why am I taking this? Was the benefit 374 00:18:47.630 --> 00:18:51.130 that you're seeing in these other applications, extending battery life, 375 00:18:51.200 --> 00:18:54.849 extending life of these different, things that you're saying that 376 00:18:54.869 --> 00:18:57.769 it was used for, what exactly was the application in 377 00:18:57.890 --> 00:19:00.430 that sense? And then when did you figure out it 378 00:19:00.470 --> 00:19:01.450 was good for humans? 379 00:19:01.589 --> 00:19:01.890 Yeah. 380 00:19:02.349 --> 00:19:05.829 So one, a couple of things about this molecule, it 381 00:19:05.930 --> 00:19:09.250 is pretty spectacular. I mean, there is a reason they 382 00:19:09.269 --> 00:19:12.190 won the Nobel prize and, and I kind of have 383 00:19:12.210 --> 00:19:16.390 a crescendo here, but first that molecule, this, this molecule 384 00:19:16.750 --> 00:19:20.170 has six fold symmetry. So there's six planes across this 385 00:19:20.230 --> 00:19:24.059 molecule and, about which it's symmetric. 386 00:19:24.690 --> 00:19:27.440 And one of the things that means it's incredibly resilient. Right. 387 00:19:27.460 --> 00:19:30.839 So you can actually fire this molecule at a plate 388 00:19:30.880 --> 00:19:33.319 of steel at 15,000 miles an hour. 389 00:19:33.920 --> 00:19:37.579 Most molecules will just shred apart. This one, I like 390 00:19:37.619 --> 00:19:40.029 the drama of the picture of it compressing, right, and 391 00:19:40.089 --> 00:19:42.910 bouncing right back off. Right. That's how resilient it is. 392 00:19:44.250 --> 00:19:45.930 The molecule is superconducting. 393 00:19:46.650 --> 00:19:49.549 The molecule is big enough for any atom on the 394 00:19:49.609 --> 00:19:52.299 periodic table chart to fit inside of it. So that's 395 00:19:52.539 --> 00:19:56.640 physically trapped inside of it, not ionically bonded or covalently 396 00:19:56.700 --> 00:19:59.740 bonded to the exterior. but physically trapped inside of it. 397 00:19:59.819 --> 00:20:03.539 In fact, there's a new symbol in chemistry because of 398 00:20:03.599 --> 00:20:05.980 this molecule. And it's the, maybe that's how you know 399 00:20:06.000 --> 00:20:08.099 you're going to win a Nobel prize. Like if you 400 00:20:08.339 --> 00:20:11.619 add a new symbol to the language of chemistry. So 401 00:20:11.640 --> 00:20:16.069 you have a C60, a lanthanum at C60, right? Which 402 00:20:16.109 --> 00:20:20.369 means lanthanum, a lanthanum atom physically trapped on the interior of. 403 00:20:20.650 --> 00:20:22.970 Now you want to have some kind of early on, 404 00:20:23.349 --> 00:20:26.039 there were some kind of health ramifications there. And one 405 00:20:26.059 --> 00:20:28.539 of them is this ball fits in one of the 406 00:20:28.579 --> 00:20:32.279 receptors of the AIDS virus and then stops it from 407 00:20:32.319 --> 00:20:34.970 reproducing because it blocks that receptor. 408 00:20:35.269 --> 00:20:35.430 Right. 409 00:20:35.450 --> 00:20:36.950 So this is, you know, way back in the 90s 410 00:20:37.009 --> 00:20:40.490 is when AIDS was. 411 00:20:39.509 --> 00:20:43.049 At its peak. So antiviral, at least as it relates 412 00:20:43.069 --> 00:20:46.759 to AIDS, is absolutely on the table. So here's spectacular. 413 00:20:46.779 --> 00:20:47.220 Like this is. 414 00:20:48.089 --> 00:20:50.319 Because you can get any atom on the interior of 415 00:20:50.380 --> 00:20:54.349 it and because most of organic chemistry is based on– 416 00:20:54.500 --> 00:20:56.880 it's based on carbon but based on the benzene ring. 417 00:20:56.900 --> 00:21:01.390 And you call that wet chemistry. Almost all the wet chemistry, 418 00:21:01.430 --> 00:21:05.269 so this ability to add proteins, remove proteins, add strands, whatever. 419 00:21:05.710 --> 00:21:07.210 Works on this molecule. 420 00:21:07.569 --> 00:21:09.710 So imagine you've got a, now a 3d version of 421 00:21:09.750 --> 00:21:13.930 benzene and you've got this, you'll be all of the, the, the, uh, science, 422 00:21:14.029 --> 00:21:17.130 the chemistry that you've been working on for these decades, uh, 423 00:21:17.349 --> 00:21:20.079 still works. So they thought, Hey, what if we could 424 00:21:20.119 -->

00:21:25.400 put an, an, a radioactive atom inside of it, attach 425 00:21:25.759 --> 00:21:28.839 something so that this will attach to a cancer cell 426 00:21:29.460 --> 00:21:34.019 and then deliver a radioactive payload directly to a cancer cell. Now, 427 00:21:34.420 --> 00:21:36.980 This is absolutely in the realm of possibility. 428 00:21:37.000 --> 00:21:41.970 Incredibly expensive. It'll probably never happen because it's called an 429 00:21:42.029 --> 00:21:43.470 endohedral fullerene. 430 00:21:43.710 --> 00:21:47.009 You actually have to manufacture the fullerenes, which is vaporizing 431 00:21:47.029 --> 00:21:51.029 the graphite rods in the presence of that radioactive material 432 00:21:51.349 --> 00:21:53.299 so that it ends up– some of them end up 433 00:21:53.339 --> 00:21:57.779 getting trapped inside of it. So it really is– spectacular. 434 00:21:58.019 --> 00:22:00.799 And it's been amazing to work with it from the beginning. 435 00:22:00.819 --> 00:22:02.980 Now it might be, you know, biohackers might be a little, 436 00:22:03.259 --> 00:22:05.440 little bit more interesting, but this has been amazing. 437 00:22:05.779 --> 00:22:06.309 I love it. 438 00:22:06.579 --> 00:22:07.109 I love it. 439 00:22:07.640 --> 00:22:11.819 Okay. So when did you get to the point or 440 00:22:11.940 --> 00:22:14.809 understanding that there was some sort of human benefit here? 441 00:22:15.440 --> 00:22:18.670 So, um, this is, you're going to love this story. 442 00:22:18.829 --> 00:22:22.009 So this study where the rats live 90% longer comes 443 00:22:22.089 --> 00:22:28.720 out in mid 2012. In mid-2013, we start getting phone 444 00:22:28.759 --> 00:22:32.170 calls from this crazy, wacky group of people called biohackers. 445 00:22:33.589 --> 00:22:36.430 Real quick, how do you take this? How would you 446 00:22:36.470 --> 00:22:39.509 give this? What's the difference in giving it to somebody 447 00:22:39.569 --> 00:22:42.589 or using it for machinery or different objects before you 448 00:22:42.630 --> 00:22:44.470 go into that? I'm sorry, I thought it was better. 449 00:22:44.869 --> 00:22:45.910 Before you go any further. 450 00:22:46.109 --> 00:22:46.769 Interesting question. 451 00:22:46.839 --> 00:22:49.960 There is actually an industrial application that this is still 452 00:22:50.039 --> 00:22:53.680 moving forward with, and that is organic solar cells. So 453 00:22:53.700 --> 00:22:55.380 you can actually make up solar cells that you can 454 00:22:55.500 --> 00:22:57.380 roll up with this molecule. 455 00:22:57.519 --> 00:22:57.640 Okay. 456 00:22:58.599 --> 00:23:01.059 And we're still the distributor to scientists around the world 457 00:23:01.079 --> 00:23:04.539 who are using this in organic solar cells. And basically, 458 00:23:04.700 --> 00:23:06.940 you just bring it in. You do that wet chemistry. 459 00:23:06.960 --> 00:23:08.880 So you attach the things that you want on it. 460 00:23:09.680 --> 00:23:13.289 And then basically, you print it on a plastic sheet. 461 00:23:13.420 --> 00:23:15.549 And now it turns into a solar cell in the. 462 00:23:15.490 --> 00:23:16.329 Case of the solar cells. 463 00:23:16.690 --> 00:23:19.029 So it really is just the same way that you 464 00:23:19.069 --> 00:23:21.990 work with any other type of chemical is how they 465 00:23:22.109 --> 00:23:24.089 end up putting this in different applications. 466 00:23:24.190 --> 00:23:24.549 Okay. 467 00:23:24.769 --> 00:23:26.549 All right. Keep going then. 468 00:23:26.750 --> 00:23:26.950 Yes. 469 00:23:27.210 --> 00:23:29.369 So these crazy wacky group of people, and I can 470 00:23:29.450 --> 00:23:33.509 say affectionately crazy wacky biohackers because I am now a biohacker. 471 00:23:34.369 --> 00:23:38.349 And they called us and said, hey, that study. 472 00:23:38.049 --> 00:23:41.839 Where the rats live 90% longer, how much of that 473 00:23:41.880 --> 00:23:44.859 should I be taking? Now, you have to think Robert 474 00:23:44.900 --> 00:23:49.680 and I, conservative carbon nanomaterial scientists, what we heard was, hey, 475 00:23:49.740 --> 00:23:52.420 that stuff that you put into inks, batteries, well, you 476 00:23:52.500 --> 00:23:56.119 sell to scientists around the world. to put into inks, batteries, tires, 477 00:23:56.140 --> 00:23:59.119 and photocells? How much of that stuff should we be consuming? 478 00:23:59.769 --> 00:24:02.670 And you can imagine our answer was zero. We actually 479 00:24:02.710 --> 00:24:07.190 added not-for-human consumption to our labeling in mid-2013. So think 480 00:24:07.210 --> 00:24:10.769 about that. From 1991, when we start manufacturing, all the 481 00:24:10.789 --> 00:24:14.339 way to mid-2013, we don't have to have not-for-human consumption 482 00:24:14.380 --> 00:24:14.960 on the labeling. 483 00:24:15.460 --> 00:24:16.720 We finally add it in mid-2013. 484 00:24:16.980 --> 00:24:22.599 And that created this really interesting situations where situation where 485 00:24:22.619 --> 00:24:24.579 we were getting two to three phone calls per week. 486 00:24:25.099 --> 00:24:27.519 And those calls sounded something like this. Joe would call 487 00:24:27.559 --> 00:24:30.519 me and Joe would say, hey, Chris, my knee pain 488 00:24:30.579 --> 00:24:32.859 is gone. And I would say, Joe, you mean the 489 00:24:32.880 --> 00:24:35.049 knee pain of your rat? Because it literally says not 490 00:24:35.069 --> 00:24:37.710 for human consumption on the labeling, right? And then Joe 491 00:24:37.730 --> 00:24:41.490 would go, hey, if my rat weighs 275 pounds and 492 00:24:41.509 --> 00:24:45.450 does HIIT training on Wednesdays and Fridays, should I, I mean, 493 00:24:45.470 --> 00:24:49.250 should my rat take an extra serving before? And so 494 00:24:49.289 --> 00:24:50.390 we knew what was going on. 495 00:24:52.230 --> 00:24:54.690 I'm laughing because I had the same conversations with people 496 00:24:54.789 --> 00:24:57.809 using peptides and

SARMs in 2010 and 2011 from research 497 00:24:57.849 --> 00:25:01.099 chemical companies that most people didn't know existed. So I'm 498 00:25:01.140 --> 00:25:03.880 laughing because I shared the same conversations until I told 499 00:25:03.920 --> 00:25:05.779 people how absurd it was and just say whatever the 500 00:25:05.819 --> 00:25:09.299 hell you need to say to me. The FDA is 501 00:25:09.339 --> 00:25:11.200 not going to come knocking down your door for taking 502 00:25:11.240 --> 00:25:15.609 this shit. But anyway, go ahead. The seller needs. 503 00:25:15.430 --> 00:25:17.910 To be careful about what they're saying, but the receiver, 504 00:25:18.109 --> 00:25:19.750 not necessarily. Yeah, so. 505 00:25:21.490 --> 00:25:24.809 It was clear in the literature that this is safe, right? 506 00:25:24.970 --> 00:25:27.700 I mean, if anything's ever true about a toxicity study, 507 00:25:27.720 --> 00:25:30.200 because remember that study was supposed to be a toxicity study. 508 00:25:31.000 --> 00:25:33.160 All of the water rats are dead, right? So the 509 00:25:33.200 --> 00:25:37.099 control rats are dead. The, all of the quote unquote, uh, 510 00:25:37.160 --> 00:25:40.940 toxic rats are still alive. Like that, this stuff's not toxic. Like, 511 00:25:41.369 --> 00:25:44.009 like we just know that. So we were allowing this 512 00:25:44.029 --> 00:25:46.849 to continue, but we kept really every quarter we got 513 00:25:46.890 --> 00:25:48.470 together and was like, do we want to get into 514 00:25:48.509 --> 00:25:52.579 the supplement market? And, and, I think it's generous to 515 00:25:52.619 --> 00:25:55.039 say that the supplement market is challenged. 516 00:25:56.900 --> 00:25:57.789 Is that appropriately? 517 00:25:58.130 --> 00:26:03.549 That might be the generous statement of the year. 518 00:26:03.569 --> 00:26:06.960 So we're carbon nanomaterial scientists. We're selling to research institutions 519 00:26:07.000 --> 00:26:09.359 around the world. The thought of selling a supplement, it 520 00:26:10.160 --> 00:26:13.440 just didn't land well with us. Every quarter, we're getting together. 521 00:26:13.460 --> 00:26:16.029 We're still getting these calls about Joe's rat, right? 522 00:26:16.430 --> 00:26:17.890 And every quarter. 523 00:26:17.910 --> 00:26:20.049 We're like, do we want to get in the supplement industry? 524 00:26:20.089 --> 00:26:24.410 And we just kept saying no until 2018. And in fact, 525 00:26:24.769 --> 00:26:28.259 in that timeframe, I found a peer-reviewed published research paper 526 00:26:28.799 --> 00:26:31.220 that showed that 50% of the supplements that are on 527 00:26:31.240 --> 00:26:33.980 the market don't have in them what they say they 528 00:26:34.019 --> 00:26:34.380 have in them. 529 00:26:34.500 --> 00:26:34.900 Oh, yeah. 530 00:26:34.960 --> 00:26:35.099 Right? 531 00:26:35.339 --> 00:26:38.109 So the researchers just purchased supplements off the market, and 532 00:26:38.119 --> 00:26:39.589 they don't have in them what they say they have 533 00:26:39.630 --> 00:26:39.829 in them. 534 00:26:39.849 --> 00:26:40.730 Yeah. 535 00:26:41.349 --> 00:26:43.009 Again, that was just reinforcement. We don't want to get 536 00:26:43.049 --> 00:26:47.109 into this industry. Finally, at the end of 2017, a 537 00:26:47.650 --> 00:26:50.549 guy with a big YouTube following, that's how everything changes 538 00:26:50.589 --> 00:26:53.349 these days, starts talking about all the benefits he was 539 00:26:53.390 --> 00:26:56.450 getting taking the product on a daily basis. Our phone 540 00:26:56.490 --> 00:26:58.490 went from ringing two to three times a week to 541 00:26:58.490 --> 00:27:03.130 10 times a day. So in that quarterly meeting, we're like, well, 542 00:27:03.190 --> 00:27:05.819 maybe we should have been smarter. This is a bigger 543 00:27:05.839 --> 00:27:09.059 opportunity than we realized. And we also looked back at 544 00:27:09.119 --> 00:27:12.240 that paper, that research paper, where 50% of the supplements 545 00:27:12.299 --> 00:27:13.779 on the market don't have in them what they say 546 00:27:13.819 --> 00:27:17.019 they have in them. We're the oldest and longest manufacturer 547 00:27:17.039 --> 00:27:19.009 and distributor of the molecule on the planet. We've got 548 00:27:19.289 --> 00:27:22.970 the lab that can deliver the exacting standards. That type 549 00:27:23.009 --> 00:27:25.809 of thing is going to happen in this industry. We 550 00:27:25.890 --> 00:27:28.849 really should get in the industry. And we actually asked 551 00:27:28.890 --> 00:27:33.539 ourselves two key questions. The first question is a moral question. 552 00:27:33.900 --> 00:27:36.420 Are we comfortable selling it, right? So I take it. 553 00:27:36.559 --> 00:27:38.559 My wife takes it. Everybody on our team back in 554 00:27:38.599 --> 00:27:41.779 Houston takes it. By the way, not a requirement to work. 555 00:27:43.220 --> 00:27:45.539 You don't clock in and somebody makes sure that you 556 00:27:45.579 --> 00:27:49.880 take your shot. Really, the team back in Houston, like anyone, 557 00:27:49.900 --> 00:27:53.140 they have access to the research. And probably more valuable 558 00:27:53.329 --> 00:27:55.690 is they have access to the testimonials that are coming in. 559 00:27:56.670 --> 00:27:59.410 We run our customer service right there in Houston. And 560 00:27:59.430 --> 00:28:01.049 so a lot of testimonials, you know, kind of in 561 00:28:01.069 --> 00:28:03.309 the supplement space, you can't share a lot of stuff. 562 00:28:04.140 --> 00:28:06.279 but they can hear it, right? So everybody on our 563 00:28:06.299 --> 00:28:08.380 team takes it. And then the next is the legal. 564 00:28:08.900 --> 00:28:11.000 You've got the FTC. You've got the FDA. You've got 565 00:28:11.019 --> 00:28:12.819 to cross the T's. You've got to dot the I's. 566 00:28:13.200 --> 00:28:15.109 We're doing that. And so at the beginning of 2018, 567

00:28:15.099 --> 00:28:19.779 we started bringing this product to market. And my role 568 00:28:19.880 --> 00:28:23.380 shifted from, well, I'm still the chief scientist of a 569 00:28:23.400 --> 00:28:27.059 carbon nanomaterial manufacturing business. Now I'm also the chief scientist 570 00:28:27.440 --> 00:28:30.500 of a health and wellness supplement company, which has been, 571 00:28:30.519 --> 00:28:34.079 you know, when I described earlier, like eight years ago, 572 00:28:34.319 --> 00:28:35.559 I wouldn't have pictured myself here. 573 00:28:35.640 --> 00:28:37.369 Well, that's what's happened in the eight years. 574 00:28:37.710 --> 00:28:41.089 Okay. So the, the rat study gets conducted and why 575 00:28:41.130 --> 00:28:43.250 all of a sudden did they decide to do this study? 576 00:28:43.269 --> 00:28:45.750 It was just to see if it was toxic, but why, what, 577 00:28:45.829 --> 00:28:48.049 what was the premise of, we want to see what 578 00:28:48.089 --> 00:28:51.059 this does potentially to humans and tested on animals first. 579 00:28:51.180 --> 00:28:51.480 Why? 580 00:28:51.920 --> 00:28:55.799 So think about this. If this stuff and it is amazing. 581 00:28:56.420 --> 00:28:59.910 Better ink, better tires, better photocells, right? Don't take into 582 00:28:59.950 --> 00:29:02.829 the equation the engineering challenge of it's very expensive. 583 00:29:02.990 --> 00:29:03.210 Yeah. 584 00:29:03.289 --> 00:29:07.700 But the fundamental premise is man will be working with 585 00:29:07.880 --> 00:29:10.940 a lot of this. Because it makes better ink, spatter, tyrosine. 586 00:29:10.960 --> 00:29:11.200 Yeah. 587 00:29:11.440 --> 00:29:13.359 And if man is working with it, you don't want 588 00:29:13.400 --> 00:29:16.579 some sort of asbestos-like situation down the road. 589 00:29:16.680 --> 00:29:19.500 Sure. So you do these toxicity studies. Yeah. Okay. 590 00:29:19.519 --> 00:29:21.819 So that makes sense. If somebody's around it all the time, 591 00:29:21.839 --> 00:29:23.640 we've got to make sure it's not going to have 592 00:29:23.680 --> 00:29:25.619 potential harm on them being around it and near it. 593 00:29:25.609 --> 00:29:26.670 100%. Okay. 594 00:29:26.809 --> 00:29:27.289 I got you. 595 00:29:27.430 --> 00:29:30.289 And I love to give so much credit. So this 596 00:29:30.329 --> 00:29:35.089 study was out of the University of Paris. And the researchers... 597 00:29:35.130 --> 00:29:39.049 continued so as i mentioned like if anything's ever true 598 00:29:39.410 --> 00:29:41.059 when all the water rats are dead and all the 599 00:29:41.119 --> 00:29:44.460 quote unquote toxic rats are still alive at that point, 600 00:29:44.880 --> 00:29:49.000 it's not toxic. And their study was done. They continued 601 00:29:49.079 --> 00:29:51.750 to do the animal husbandry to keep these rats alive 602 00:29:51.990 --> 00:29:53.829 for another two and a half years. 603 00:29:54.170 --> 00:29:54.410 Wow. 604 00:29:54.750 --> 00:29:54.950 Right. 605 00:29:55.250 --> 00:29:57.869 And then they were down to two rats and, One 606 00:29:57.890 --> 00:30:00.309 of them passed and then they euthanized. 607 00:29:59.890 --> 00:30:01.230 Like we need to publish. 608 00:30:01.269 --> 00:30:03.329 This is two and a half years after we know 609 00:30:03.369 --> 00:30:06.950 the results of our toxicity study. And so they euthanized 610 00:30:06.970 --> 00:30:10.039 the last one and they finally published their results in mid-2012. 611 00:30:10.230 --> 00:30:15.180 So you have this in your possession through all these 612 00:30:15.220 --> 00:30:18.819 studies and everything. You see the studies. You get the calls. 613 00:30:18.900 --> 00:30:22.420 You were selling it though to like businesses and corporations 614 00:30:22.500 --> 00:30:26.289 and then all of a sudden– When that happens, you 615 00:30:26.349 --> 00:30:28.710 have to label it as not for human consumption because 616 00:30:28.730 --> 00:30:30.349 you know people are going to start trying to buy 617 00:30:30.390 --> 00:30:31.589 it to use it on themselves. 618 00:30:31.630 --> 00:30:31.789 Yep. 619 00:30:32.170 --> 00:30:34.609 And then what happens is somebody on YouTube puts the 620 00:30:34.630 --> 00:30:36.450 video out that bought it from you and just used 621 00:30:36.509 --> 00:30:37.650 it and just start talking about it. 622 00:30:37.670 --> 00:30:38.309 Yep. Okay. 623 00:30:38.650 --> 00:30:41.819 Because obviously you have no control over who does what 624 00:30:41.859 --> 00:30:43.599 with when they get it. I mean, it's like selling 625 00:30:43.640 --> 00:30:45.599 laundry detergent and somebody eats it, right? 626 00:30:45.640 --> 00:30:46.019 Yeah. 627 00:30:46.059 --> 00:30:46.920 That's not your problem. 628 00:30:47.059 --> 00:30:50.819 Well, it's like selling peptides for research purposes. Exactly. Same thing. Yeah. Yeah. 629 00:30:50.839 --> 00:30:53.180 If somebody chooses to research it on themselves, it is 630 00:30:53.220 --> 00:30:53.660 what it is. 631 00:30:53.700 --> 00:30:53.839 Yeah. 632 00:30:54.309 --> 00:30:58.339 So this person makes the video. It goes insane. You 633 00:30:58.359 --> 00:31:01.180 start getting all the calls. And then it's like, okay, 634 00:31:01.220 --> 00:31:02.680 we're going to figure out how to put this into 635 00:31:02.720 --> 00:31:06.349 a supplement. I know this, but let's tell the audience 636 00:31:06.369 --> 00:31:09.529 because I know what goes into this more than probably anybody. 637 00:31:10.279 --> 00:31:12.859 How stringent and how difficult was it to be able 638 00:31:12.900 --> 00:31:14.900 to sell this legally for humans? 639 00:31:15.799 --> 00:31:19.509 Well, it's actually kind of disappointing. Really? 640 00:31:20.049 --> 00:31:20.490 Really. 641 00:31:21.049 --> 00:31:24.150 So remember, in this shift, now it's my role to 642 00:31:24.210 --> 00:31:26.470 figure out what does the FDA require? What does the 643 00:31:26.569 --> 00:31:29.710

FTC require? And I was going through the FDA website. 644 00:31:30.170 --> 00:31:31.950 What does it take to bring a supplement to market? 645 00:31:32.460 --> 00:31:34.789 And I found what I'm about to describe to you 646 00:31:34.910 --> 00:31:37.730 and I took a screenshot of it because I was like, there's. 647 00:31:37.630 --> 00:31:38.589 No way this is true. 648 00:31:38.950 --> 00:31:41.950 Like I just want this like so that I can 649 00:31:42.109 --> 00:31:43.759 point back to it and like, look, it was there. 650 00:31:44.759 --> 00:31:46.799 You do not have to prove that a supplement is 651 00:31:46.940 --> 00:31:50.039 safe before you bring it to market. And I'm sure 652 00:31:50.579 --> 00:31:52.660 most people are not thinking that that's the case, right? 653 00:31:52.759 --> 00:31:52.900 Yeah. 654 00:31:54.200 --> 00:31:57.299 And if you think about it, it makes sense, right? 655 00:31:57.359 --> 00:32:00.240 So let's say we decide we're going to both create 656 00:32:00.400 --> 00:32:04.369 a D and E supplement, right? You do 90% vitamin D, 657 00:32:04.369 --> 00:32:08.609 10% vitamin E. I do the reverse, 90% vitamin E, 658 00:32:08.609 --> 00:32:12.089 10% vitamin D. We have two supplements, right? There's an 659 00:32:12.369 --> 00:32:15.920 infinite number of supplements out there. There is no way 660 00:32:15.960 --> 00:32:19.339 the FDA has the budget, the time, these things would, 661 00:32:19.940 --> 00:32:23.059 the products would never come to market. It is your 662 00:32:23.119 --> 00:32:29.319 responsibility to report any serious adverse effects to the FDA, right? 663 00:32:29.359 --> 00:32:32.220 Like that is your responsibility. And this sounds really scary. 664 00:32:32.240 --> 00:32:34.660 By the way, we haven't, we haven't reported any, any, 665 00:32:34.700 --> 00:32:37.900 because there have been no serious side effects with our product. 666 00:32:38.559 --> 00:32:39.740 Um, but it sounds scary. 667 00:32:39.759 --> 00:32:43.279 So like if someday something serious did happen, you might think, well, 668 00:32:43.299 --> 00:32:46.490 why would the supplement companies report it? Well, just reporting 669 00:32:46.569 --> 00:32:48.650 one thing doesn't mean you get shut down. 670 00:32:48.750 --> 00:32:48.970 Right. 671 00:32:49.069 --> 00:32:52.809 Because at some point as this product grows and more 672 00:32:52.829 --> 00:32:54.900 people are using it, somebody is going to take it. 673 00:32:55.140 --> 00:32:56.619 They're going to walk on the street and get hit 674 00:32:56.660 --> 00:32:58.880 by a bus and they're going to blame my vital seat. 675 00:32:59.759 --> 00:33:02.920 Right. Like that's that is going to happen. And so 676 00:33:02.940 --> 00:33:03.920 the FDA is aware of that. 677 00:33:03.980 --> 00:33:07.309 Like there are individual situations, but you are responsible for 678 00:33:07.369 --> 00:33:10.599 reporting it. So that if there's an accumulation of some 679 00:33:10.980 --> 00:33:14.170 ongoing problem, systemic problem, then they know that they can 680 00:33:14.210 --> 00:33:15.730 dig in and understand it better. 681 00:33:15.890 --> 00:33:18.609 Do you have or is it even possible for the 682 00:33:18.710 --> 00:33:21.710 audience so they understand the difference between something that has 683 00:33:21.799 --> 00:33:26.039 no certifications or something that's NSF certified or produced in 684 00:33:26.099 --> 00:33:30.099 an FDA regulated facility? Is that even possible with this? 685 00:33:30.160 --> 00:33:32.019 And if so, how do you go about doing it? 686 00:33:32.119 --> 00:33:37.099 Yeah, so we are manufactured in good manufacturing practice. That's 687 00:33:37.119 --> 00:33:39.440 what you want to look for on a supplement. NSF 688 00:33:39.480 --> 00:33:42.029 is related to sports. We don't think we would have 689 00:33:42.069 --> 00:33:47.119 any problems. It's literally two natural ingredients, olive oil. and carbon, right? 690 00:33:47.339 --> 00:33:50.079 So I don't think any sports organizations are looking for carbon. 691 00:33:50.099 --> 00:33:53.279 In fact, I'm reasonably confident they're not looking for any carbon. 692 00:33:54.099 --> 00:33:54.779 You wouldn't think. 693 00:33:54.880 --> 00:33:56.200 Yeah, you wouldn't think. 694 00:33:57.039 --> 00:34:01.880 So yeah, you can manufacture it in a high-quality supplement manufacturing. 695 00:34:01.900 --> 00:34:04.539 You want to be looking for good manufacturing practices. But 696 00:34:04.980 --> 00:34:08.969 I'll tell you, there are supplements kind of in the 697 00:34:09.030 --> 00:34:13.309 space that are manufactured at a good manufacturing facility that 698 00:34:13.369 --> 00:34:15.030 don't even have the molecule in it. 699 00:34:15.170 --> 00:34:15.349 Yeah. 700 00:34:16.159 --> 00:34:19.989 So it really is a good manufacturing, good practices. By 701 00:34:20.010 --> 00:34:22.309 the way, even before we got the certification, we were 702 00:34:22.389 --> 00:34:24.710 already following all the standards. And one of the big 703 00:34:24.809 --> 00:34:29.190 standards is, hey, if somebody does get sick, there have 704 00:34:29.250 --> 00:34:34.190 been different medications that have had like Listeria and Bluebell 705 00:34:34.250 --> 00:34:36.969 or whatever, right? Um, you need to be able to 706 00:34:37.010 --> 00:34:40.269 track and, and pull everything back. We were already doing that, right? 707 00:34:40.389 --> 00:34:42.210 Because that's just the right thing to do. Like you 708 00:34:42.230 --> 00:34:44.659 don't just send product out and like this batch, like 709 00:34:44.860 --> 00:34:45.699 who got this batch? 710 00:34:45.880 --> 00:34:47.800 Oh, I don't know. No, you need to know. So 711 00:34:47.840 --> 00:34:49.679 we knew that early on. And then we went. 712 00:34:49.599 --> 00:34:52.500 Through the process of getting certified to be GMP, um, 713 00:34:52.679 --> 00:34:56.239 which is good manufacturing practices. Um, so yeah, you can

714 00:34:56.340 --> 00:34:59.719 actually make it at a high quality, uh, but then 715 00:34:59.739 --> 00:35:04.800 there's different stages, right? So our facility couldn't manufacture a medication, right? 716 00:35:05.309 --> 00:35:07.360 And even when you get into like SPF, because we've 717 00:35:07.380 --> 00:35:10.139 been looking at that for our cosmetics, that changes the 718 00:35:10.179 --> 00:35:12.300 dynamics because now it's an OTC over the counter. 719 00:35:12.420 --> 00:35:12.659 Yeah. 720 00:35:12.719 --> 00:35:12.840 Right. 721 00:35:12.860 --> 00:35:15.969 So there's different levels. But yeah, you can have the 722 00:35:16.010 --> 00:35:17.570 right certifications and do the right thing. 723 00:35:18.400 --> 00:35:21.300 When you started to sell this as a supplement, how 724 00:35:21.340 --> 00:35:23.550 many others followed suit and if anybody was trying to 725 00:35:23.590 --> 00:35:24.360 do it before you? 726 00:35:24.570 --> 00:35:26.489 Yeah. No, there were people who were ahead of us. 727 00:35:26.570 --> 00:35:26.949 Who were there? 728 00:35:26.969 --> 00:35:29.349 And in fact, the first company to really bring this 729 00:35:29.409 --> 00:35:32.170 molecule on the market, we ended up buying that company. 730 00:35:32.329 --> 00:35:32.829 Oh, okay. 731 00:35:32.869 --> 00:35:36.010 Yeah. He actually wanted to go play in a gold mine. 732 00:35:36.309 --> 00:35:39.309 It was kind of a fun story. So he's like, 733 00:35:39.329 --> 00:35:41.010 do you guys want to buy it? And we're like, maybe, 734 00:35:41.530 --> 00:35:43.510 but we definitely want to visit the gold mine. Cause 735 00:35:43.530 --> 00:35:46.010 I'd never, we like my partner, business partner, Robert and 736 00:35:46.050 --> 00:35:47.329 I had never been to a gold mine. So we 737 00:35:47.349 --> 00:35:49.820 got to go out to California and visit his gold mine. 738 00:35:49.840 --> 00:35:52.429 And we ended up buying that. It's the very first 739 00:35:52.550 --> 00:35:55.739 brand that really just said, you know, he didn't, he 740 00:35:55.780 --> 00:35:57.500 wasn't a carbon nanomaterial scientist. 741 00:35:57.579 --> 00:35:57.960 Right. 742 00:35:58.079 --> 00:36:00.460 So he didn't have the hangup that we had. He 743 00:36:00.500 --> 00:36:02.300 just looked at the literature and it's like, this stuff 744 00:36:02.380 --> 00:36:02.820 is safe. 745 00:36:03.320 --> 00:36:04.599 And, and kind of funny story. 746 00:36:05.099 --> 00:36:07.869 Um, before he hit go on his website, um, He. 747 00:36:07.789 --> 00:36:09.190 Downed two bottles of this. 748 00:36:09.670 --> 00:36:13.199 He's like, I've got to be able to consume a 749 00:36:13.320 --> 00:36:14.840 whole lot of it and have confidence. 750 00:36:14.900 --> 00:36:19.360 I love his integrity. I'm sure it's a lot of oil. 751 00:36:19.420 --> 00:36:19.820 I'm sure that. 752 00:36:19.840 --> 00:36:21.320 I was going to say that's a lot. 753 00:36:21.599 --> 00:36:24.949 Dave Asprey calls it disaster pants. I'm sure he experienced 754 00:36:25.389 --> 00:36:28.090 disaster pants after that. But yeah, so we ended up 755 00:36:28.110 --> 00:36:28.650 buying that. 756 00:36:29.449 --> 00:36:33.630 There are people in the space who we tested 22 757 00:36:33.630 --> 00:36:36.030 of the products in the space. All of them were 758 00:36:36.070 --> 00:36:38.679 woefully low except for one and, of course, ours. 759 00:36:39.139 --> 00:36:39.500 And there are. 760 00:36:39.480 --> 00:36:42.639 Some that don't have any at all. 761 00:36:42.860 --> 00:36:44.760 It's just crazy. 762 00:36:44.880 --> 00:36:47.449 Do you think that's a production problem or just a 763 00:36:47.630 --> 00:36:48.550 ripoff problem? 764 00:36:49.269 --> 00:36:53.949 Man, I'm pretty altruistic. So I think these people– well, 765 00:36:54.570 --> 00:36:58.260 some of it, they're just marketing and it's deceptive marketing. 766 00:36:58.800 --> 00:37:02.699 And maybe– it's not a, like one of the groups 767 00:37:03.340 --> 00:37:04.880 has a lot of products on the market. Like they 768 00:37:04.920 --> 00:37:07.960 have a really big selection. And so maybe it doesn't make, 769 00:37:08.579 --> 00:37:12.449 it's called supercharged C60, which doesn't have C60 in it. 770 00:37:12.559 --> 00:37:13.980 Like it just doesn't have C60. 771 00:37:14.380 --> 00:37:16.260 I'm going to use someone as an example. That's a 772 00:37:16.280 --> 00:37:18.619 friend of mine. So like, if you know, Catherine Arnston, 773 00:37:18.659 --> 00:37:21.690 she's got the chlorella. Well, she goes through a pretty 774 00:37:21.849 --> 00:37:24.489 rigorous process to make sure hers, because there's a million 775 00:37:24.530 --> 00:37:27.010 different people that sell it, but then she'll explain to 776 00:37:27.030 --> 00:37:29.739 you why, what she does first. and why her product 777 00:37:29.760 --> 00:37:31.860 costs more because of what she goes through to do it. 778 00:37:31.949 --> 00:37:34.469 And she's got, I mean, she's got a damn good explanation. 779 00:37:34.869 --> 00:37:36.769 So that's what I'm wondering, if there's something that you 780 00:37:36.829 --> 00:37:39.269 do that's so different that they may not be doing, 781 00:37:39.530 --> 00:37:42.349 or I'm sure you would know better than anybody else. 782 00:37:42.650 --> 00:37:44.090 Here's a key thing. 783 00:37:44.739 --> 00:37:47.659 Let's take the people who don't have the molecule in 784 00:37:47.679 --> 00:37:51.099 their product off the table, right? Again, one of them, 785 00:37:51.139 --> 00:37:54.119 I think, believes he has the molecule in it and 786 00:37:54.139 --> 00:37:56.420 has convinced himself that he has the molecule in it. 787 00:37:56.780 --> 00:37:58.659 And I have done a very simple test. He does 788 00:37:58.800 --> 00:37:59.900 not have the molecule in it. 789 00:38:00.170 --> 00:38:01.230 Period. End of story. 790 00:38:02.469 --> 00:38:06.150 So let's take those people off the table. When the 791

00:38:06.250 --> 00:38:08.789 first experiment was published, right? So this is out of 792 00:38:08.809 --> 00:38:13.739 the University of Paris. The original mixing took two weeks. 793 00:38:14.179 --> 00:38:14.400 Right. 794 00:38:14.500 --> 00:38:16.780 So, so I often joke if, if I were to 795 00:38:16.840 --> 00:38:19.639 wake up today and decide I wanted to make, you know, 796 00:38:19.679 --> 00:38:21.800 get my Lamborghini with a supplement, which is not how 797 00:38:21.840 --> 00:38:24.460 it happened, but like, let's just say I did, I 798 00:38:24.539 --> 00:38:25.699 probably wouldn't choose this one. 799 00:38:25.719 --> 00:38:26.219 Right. 800 00:38:26.239 --> 00:38:29.309 Cause vaporizing graphite at the temperature of the sun, that 801 00:38:29.349 --> 00:38:31.489 doesn't seem like, I think I could probably get some 802 00:38:31.510 --> 00:38:34.389 vitamin C that doesn't require the temperature of the sun 803 00:38:34.429 --> 00:38:35.309 or something unique. 804 00:38:35.329 --> 00:38:35.510 Right. 805 00:38:36.230 --> 00:38:40.070 Um, it, In addition to that, once you vaporize it, 806 00:38:40.099 --> 00:38:43.059 you end up with a soot. It's called fulleritic soot. 807 00:38:43.940 --> 00:38:50.510 That fulleritic soot is 90% carbon junk and 10% fullerines. 808 00:38:50.570 --> 00:38:53.469 And I mentioned 60, 70, 70. 809 00:38:53.469 --> 00:38:54.969 76 and on up. 810 00:38:55.889 --> 00:38:58.949 So you have to separate all that carbon junk from 811 00:38:59.010 --> 00:39:02.989 that 10%. Once you do that, and basically the way 812 00:39:03.010 --> 00:39:05.019 you do that, it's pretty simple. Imagine if you had 813 00:39:05.059 --> 00:39:07.469 sugar and sand together. and you wanted to separate them, 814 00:39:07.809 --> 00:39:10.590 you would pour water in it, the sugar would dissolve 815 00:39:10.610 --> 00:39:13.690 in the water, you would filter it, and the sand 816 00:39:13.730 --> 00:39:16.260 would stay on top of the filter, and the sugar 817 00:39:16.280 --> 00:39:18.659 would go through the filter in the water, right, because 818 00:39:18.679 --> 00:39:19.380 it's dissolved. 819 00:39:19.719 --> 00:39:20.920 And then you would boil off the water. 820 00:39:21.739 --> 00:39:24.139 So that we do that similar process with the solvent, 821 00:39:24.750 --> 00:39:26.469 we boil off the solvent the same way we boil 822 00:39:26.510 --> 00:39:29.230 off the water. But now you have a material that 823 00:39:29.289 --> 00:39:32.699 is most this molecule, but still some of the 70 824 00:39:32.699 --> 00:39:35.599 and 76. You want to separate those. There haven't been 825 00:39:35.659 --> 00:39:38.940 any toxicity. Well, we have actually done some toxicity studies 826 00:39:39.019 --> 00:39:42.039 on them, and they're clean, but they're not enough yet, 827 00:39:42.820 --> 00:39:44.510 and nobody else has done them. So you want to 828 00:39:44.730 --> 00:39:49.250 isolate down to this particular molecule. That takes a chromatography process. 829 00:39:49.829 --> 00:39:52.949 Then you've got to boil off that solvent. The chromatography 830 00:39:52.969 --> 00:39:55.019 process takes solvent. You've got to separate them, kind of 831 00:39:55.039 --> 00:39:58.719 like a urinalysis. You get all the peaks. So same thing. 832 00:39:58.739 --> 00:40:02.340 So you grab that fraction. You boil off that solvent. 833 00:40:02.940 --> 00:40:05.840 You further process it. So now you have your black powder, right? 834 00:40:05.900 --> 00:40:08.780 So it wouldn't surprise you. It's a black powder. It's carbon, right? 835 00:40:09.420 --> 00:40:10.760 And if you were to hold a pile of it, 836 00:40:10.820 --> 00:40:12.940 it's like sugar crystals or salt crystals. 837 00:40:12.980 --> 00:40:13.559 They're just black. 838 00:40:14.239 --> 00:40:16.880 Turns out you can consume that, I mean, in our 839 00:40:16.900 --> 00:40:20.639 mind as long as it's ESS 60, but you would 840 00:40:20.659 --> 00:40:22.940 just excrete it because it's not water-soluble. 841 00:40:23.099 --> 00:40:23.719 Okay. Right? 842 00:40:24.199 --> 00:40:27.369 So then by dissolving in olive oil, you break down 843 00:40:27.409 --> 00:40:32.329 those crystals to the individual molecule, and now it's basically 844 00:40:32.550 --> 00:40:34.210 infinitely more bioavailable. 845 00:40:34.750 --> 00:40:36.699 Okay, because I was going to go there next was 846 00:40:36.820 --> 00:40:38.960 why does it have to be in olive oil and 847 00:40:39.849 --> 00:40:41.090 you have coconut oil too. 848 00:40:41.150 --> 00:40:43.369 Yes. MCT and avocado oil. 849 00:40:43.670 --> 00:40:44.289 Oh, you do those? 850 00:40:44.489 --> 00:40:45.269 Yes. Okay. 851 00:40:45.449 --> 00:40:49.449 So in the original study, they use just olive oil 852 00:40:49.780 --> 00:40:52.260 and they use the Erlenmeyer flask, right? That's the kind 853 00:40:52.300 --> 00:40:55.860 of triangular flask, right? And they mixed it for two weeks. 854 00:40:56.860 --> 00:40:59.300 So as we were scaling up, right? So now we're 855 00:40:59.320 --> 00:41:02.019 in like a hundred liter vessels. That's what we're mixing in. 856 00:41:02.699 --> 00:41:06.010 We noticed because we have the HPLC, because we have 857 00:41:06.030 --> 00:41:09.250 the scientific expertise with this molecule, that it was taking 858 00:41:09.469 --> 00:41:14.090 longer to reach saturation for all of the oil to 859 00:41:14.170 --> 00:41:16.610 carry as much of the ESS 60 as possible. 860 00:41:16.670 --> 00:41:18.150 Sure. Three weeks now. 861 00:41:18.510 --> 00:41:20.989 Again, another reason I wouldn't choose this supplement because we 862 00:41:21.010 --> 00:41:24.039 are literally mixing it in vats for three weeks, right? 863 00:41:24.699 --> 00:41:27.000 And when you mix it in vats, you're not just 864 00:41:27.139 --> 00:41:29.599 mixing it a little. You've got a propeller in there. 865 00:41:29.659 --> 00:41:33.829 It has this vortex effect. So we're pumping in nitrogen

gas. 866 00:41:33.869 --> 00:41:37.510 So you're not folding in oxygen. It's in dark, like just, 867 00:41:37.610 --> 00:41:40.429 just all of these challenges. If I don't have an 868 00:41:40.550 --> 00:41:42.809 HPLC and if I'm just a guy off the street, 869 00:41:43.150 --> 00:41:45.610 I read that original study. Oh, you got to mix 870 00:41:45.659 --> 00:41:48.059 it for two weeks. I take my big vessel and 871 00:41:48.079 --> 00:41:50.119 I mix it for two weeks and I don't have 872 00:41:50.159 --> 00:41:51.059 the right concentration. 873 00:41:51.460 --> 00:41:52.679 I think that's what's going on. 874 00:41:53.000 --> 00:41:56.079 It's still not good because they're like, you should be 875 00:41:56.119 --> 00:41:59.909 doing testing on the backend. I, we absolutely believe and 876 00:41:59.949 --> 00:42:02.900 do third party testing and, But I think it's more 877 00:42:02.960 --> 00:42:07.719 valuable to also have in-house testing because if I want 878 00:42:07.739 --> 00:42:10.389 to test the saturation of a particular batch at a 879 00:42:10.409 --> 00:42:12.809 particular time, I just take a sample and I go 880 00:42:13.050 --> 00:42:13.769 run it, right? 881 00:42:13.909 --> 00:42:14.449 Yeah, of course. 882 00:42:14.469 --> 00:42:15.329 I don't have to pay $ 150. 883 00:42:15.269 --> 00:42:18.309 I don't have to shut down the processing and wait 884 00:42:18.349 --> 00:42:19.610 for that result to come back. 885 00:42:19.949 --> 00:42:22.070 No, I just do it in my lab. I have 886 00:42:22.110 --> 00:42:23.190 the answer in 15 to 20 minutes. 887 00:42:24.840 --> 00:42:28.159 And so I think that's really important, actually potentially more important, 888 00:42:28.500 --> 00:42:30.119 and then yes, do third-party testing. 889 00:42:30.139 --> 00:42:36.230 Man, that is a stringent process. Stringent. So how on 890 00:42:36.409 --> 00:42:38.550 earth– we go back to the study again. How the 891 00:42:38.610 --> 00:42:40.670 hell did they know that you needed to put it 892 00:42:40.710 --> 00:42:41.409 in olive oil? 893 00:42:41.750 --> 00:42:42.849 So great point. 894 00:42:43.630 --> 00:42:46.969 It was well understood that it was not water-soluble. 895 00:42:47.090 --> 00:42:48.920 Okay. Right? So to just give it as like– I 896 00:42:49.030 --> 00:42:51.500 don't know, almost giving somebody sand. Okay. Like sand is 897 00:42:51.539 --> 00:42:53.300 just not good. Like it's going to not be pleasant. Sure. 898 00:42:54.900 --> 00:42:57.159 At any point, but it's just going to go through you, right? 899 00:42:57.199 --> 00:42:58.460 It's not going to get into your system. 900 00:42:58.559 --> 00:42:58.780 Right. 901 00:42:58.920 --> 00:43:01.130 Um, and so they knew that, so they knew they 902 00:43:01.289 --> 00:43:04.269 needed to dissolve it in, uh, in something. And, and 903 00:43:04.449 --> 00:43:07.949 people will often ask why olive oil. And I kind 904 00:43:07.969 --> 00:43:10.510 of joke, well, it was in France. They probably had 905 00:43:10.570 --> 00:43:12.869 some olive oil on the counter and they're. 906 00:43:12.719 --> 00:43:14.179 Like, let's use this stuff. Right. 907 00:43:15.440 --> 00:43:17.559 And so they ended up using all of it turns out. Uh, 908 00:43:17.639 --> 00:43:19.300 so we do have an olive oil product. We have 909 00:43:19.340 --> 00:43:22.260 an avocado product and we have an MCT product. We 910 00:43:22.480 --> 00:43:26.050 always recommend the olive oil product for two reasons. The 911 00:43:26.130 --> 00:43:29.489 first is we are a science-based organization, and almost all 912 00:43:29.510 --> 00:43:30.829 the research is in olive oil. 913 00:43:31.570 --> 00:43:32.710 The next is you get a. 914 00:43:32.769 --> 00:43:36.920 Higher concentration of the ESS60 molecule in olive oil versus 915 00:43:36.960 --> 00:43:40.539 the other oils. So about 0.8 milligrams per milliliter in 916 00:43:40.619 --> 00:43:43.989 olive oil, 0.6 in avocado oil, and then 0.3 in 917 00:43:44.719 --> 00:43:45.449 MCT oil. 918 00:43:45.969 --> 00:43:48.289 I got you. But people want the benefit of the 919 00:43:48.389 --> 00:43:49.070 MCT as. 920 00:43:49.050 --> 00:43:50.690 Well, right? 921 00:43:50.710 --> 00:43:50.829 Yeah. 922 00:43:51.090 --> 00:43:55.800 So my current routine is I put a teaspoon and 923 00:43:55.840 --> 00:43:56.440 a half. 924 00:43:56.880 --> 00:43:59.179 So our typical serving is a teaspoon of the olive oil. 925 00:43:59.519 --> 00:44:01.659 I put a teaspoon and a half of the MCT. 926 00:44:01.900 --> 00:44:04.260 By the way, this is just super cool. Probably most 927 00:44:04.280 --> 00:44:06.670 of your audience has seen kind of fresh MCT. It's 928 00:44:06.690 --> 00:44:11.150 a clear liquid, basically. You take this deep, dark powder, 929 00:44:11.349 --> 00:44:13.710 and you put it in MCT, and it turns a 930 00:44:13.829 --> 00:44:14.909 beautiful purple color. 931 00:44:14.949 --> 00:44:15.570 Wow. Right? 932 00:44:15.630 --> 00:44:18.960 It's just how the physics works, the light physics. So 933 00:44:19.000 --> 00:44:21.940 I put a teaspoon and a half of that. It's 934 00:44:21.960 --> 00:44:24.019 kind of a bulletproof coffee thing, but I get rid 935 00:44:24.039 --> 00:44:26.199 of the ghee. I actually don't like the taste that much, 936 00:44:26.239 --> 00:44:29.250 and I don't want those calories. So I put the 937 00:44:29.329 --> 00:44:31.969 MCT in. While that's blending, I take a teaspoon and 938 00:44:32.010 --> 00:44:35.199 a half of the olive oil. But people don't have 939 00:44:35.219 --> 00:44:37.119 to do that. You can play around with your– I'm 940 00:44:37.159 --> 00:44:39.039 sure I'll give you an example of a guy who 941 00:44:39.699 --> 00:44:43.539 typically triples the serving and had a dramatic impact on 942 00:44:43.559 --> 00:44:44.059 his running. 943 00:44:44.420 --> 00:44:47.480 Okay. All right. So we start to look at the 944 00:44:47.539 --> 00:44:50.619 benefits here, and my wife loves the skin cream.

So 945 00:44:50.840 --> 00:44:53.719 we'll talk about that after this. We talk about the 946 00:44:53.760 --> 00:44:56.610 supplement because I'm curious as to how that works skin-wise. 947 00:44:56.969 --> 00:44:59.829 I'm a skin snob too myself, so I would love 948 00:44:59.849 --> 00:45:02.769 to get into that. But right here, and I was 949 00:45:02.809 --> 00:45:05.710 talking to you about this off-camera, so sleep, you have 950 00:45:05.829 --> 00:45:11.349 sleep and energy at the same time, longevity, exercise recovery, 951 00:45:11.389 --> 00:45:14.809 and total recovery, which is the hangover effect, right? 952 00:45:14.849 --> 00:45:17.250 Well, we've got to be careful. This is party recovery. 953 00:45:17.510 --> 00:45:18.809 Oh, yeah, party recovery. 954 00:45:18.989 --> 00:45:21.269 By the way, did you know that hangover is an 955 00:45:21.429 --> 00:45:22.710 FDA-regulated word? 956 00:45:23.070 --> 00:45:23.389 Really? 957 00:45:23.769 --> 00:45:26.309 And you're like, what? We did it to ourselves. Like, 958 00:45:26.329 --> 00:45:29.340 how could this possibly be FDA regulated? I'm going to 959 00:45:29.380 --> 00:45:30.840 say two words, and you're going to be like, oh, yeah, 960 00:45:30.860 --> 00:45:32.599 that makes sense. Alcohol poisoning. 961 00:45:33.219 --> 00:45:33.699 Ah, okay. 962 00:45:33.880 --> 00:45:37.219 Whether you poison yourself or not, if it's poisoning, then 963 00:45:37.239 --> 00:45:38.159 it's an FDA issue. 964 00:45:38.320 --> 00:45:38.900 I got you. 965 00:45:39.119 --> 00:45:39.539 Interesting. 966 00:45:39.559 --> 00:45:41.980 That makes sense. All right. Well, how do we get 967 00:45:42.000 --> 00:45:43.440 all those benefits in one bottle? 968 00:45:43.500 --> 00:45:46.780 It's crazy, right? It's one of the challenges, right? 969 00:45:46.800 --> 00:45:50.949 So just with all transparency, the best marketing strategy we 970 00:45:51.010 --> 00:45:53.619 have at this point, thank you for having me on 971 00:45:53.639 --> 00:45:57.300 your podcast is, is because I can tell the whole story, right? 972 00:45:57.659 --> 00:46:00.030 Cause normally if you say, Hey, I've got this oil 973 00:46:00.550 --> 00:46:02.369 and it will give you focus and energy during the 974 00:46:02.389 --> 00:46:04.190 day and better sleep at night. 975 00:46:04.550 --> 00:46:06.710 You're, you're like, yeah, I've heard of that oil. It's 976 00:46:06.789 --> 00:46:10.710 called snake oil. That's exactly what it is. 977 00:46:10.789 --> 00:46:14.030 And so it is a marketing challenge and, and it 978 00:46:14.070 --> 00:46:18.460 really does need kind of this in-depth explanation of, I'll 979 00:46:18.480 --> 00:46:21.510 tell you what, I'll get to your answer to your question. 980 00:46:21.550 --> 00:46:23.349 Like how do we think this is– how can it 981 00:46:23.389 --> 00:46:26.610 do all of those things is born out of what 982 00:46:26.630 --> 00:46:29.070 do we think it's doing in the body, right? So 983 00:46:29.110 --> 00:46:32.909 imagine in 2018, now we're bringing a supplement to market. 984 00:46:33.070 --> 00:46:34.860 And now the chief scientist has got to figure out 985 00:46:34.880 --> 00:46:37.340 the FDA, got to figure out the FTC. It has 986 00:46:37.380 --> 00:46:40.420 to figure out like why are there any benefits, right? 987 00:46:40.780 --> 00:46:46.920 Why did Joe's rat– knee pain go away. And, and 988 00:46:46.960 --> 00:46:49.840 the first place we landed because our most consistent testimonial 989 00:46:50.380 --> 00:46:52.800 is people take it in the morning, they report mental 990 00:46:52.840 --> 00:46:55.170 focus and energy during the day, and then better sleep 991 00:46:55.210 --> 00:46:59.250 that night. If you do two key things here, right? First, 992 00:46:59.570 --> 00:47:02.750 if you improve sleep, you will improve mental, physical and 993 00:47:02.769 --> 00:47:03.510 emotional well-being. 994 00:47:03.550 --> 00:47:04.989 Everything, right? Like it's everything. 995 00:47:05.050 --> 00:47:05.750 Yeah. 996 00:47:06.230 --> 00:47:09.110 Next, that's really important there is taking it in the morning. 997 00:47:09.780 --> 00:47:10.400 Are you aware? 998 00:47:10.440 --> 00:47:13.039 And you do some pretty cutting-edge stuff, stuff that you 999 00:47:13.059 --> 00:47:17.019 can take in the morning and positively impact sleep. Certainly exercise, 1000 00:47:17.159 --> 00:47:19.760 if you exercise in the morning. Get some sun exposure, right? 1001 00:47:19.800 --> 00:47:23.300 Get your circadian rhythm. I was actually on a call 1002 00:47:23.320 --> 00:47:26.010 with Natalie Needham the other day. She mentioned a peptide 1003 00:47:26.030 --> 00:47:28.869 that I hadn't heard of and haven't played with. that 1004 00:47:29.329 --> 00:47:31.289 you could take in the morning and positively impact sleep 1005 00:47:31.349 --> 00:47:33.449 at night. And maybe you know which one that is. 1006 00:47:33.530 --> 00:47:36.630 Probably DSIP or epithelon, one of the others she's probably 1007 00:47:36.650 --> 00:47:37.130 talking about. 1008 00:47:37.389 --> 00:47:37.849 Potentially. 1009 00:47:38.070 --> 00:47:40.070 And so I was like, okay, that's literally the only 1010 00:47:40.090 --> 00:47:42.590 thing I've heard. Something as cutting edge as a peptide 1011 00:47:43.599 --> 00:47:44.739 prior to this molecule. 1012 00:47:44.760 --> 00:47:47.340 You're going to be hard pressed to find anything. 1013 00:47:48.119 --> 00:47:49.860 So that's great, right? 1014 00:47:50.260 --> 00:47:53.019 And I think we've got a good explanation for why 1015 00:47:53.079 --> 00:47:55.280 it's improving sleep and why you're getting focused on energy. 1016 00:47:55.760 --> 00:47:57.849 But the next thing that I focused on is, okay, 1017 00:47:57.889 --> 00:47:59.449 these rats live 90% longer. 1018 00:47:59.849 --> 00:48:01.150 What's up with that? 1019 00:48:01.349 --> 00:48:04.889 That's the single longest longevity experimental result on mammals in history.

1020 00:48:05.530 --> 00:48:07.750 And so I looked at the medical community about what 1021 00:48:07.769 --> 00:48:10.429 they think about aging. And they don't all agree. That's 1022 00:48:10.449 --> 00:48:13.489 how science works. But in general, it's an oxidation and 1023 00:48:13.510 --> 00:48:18.289 an inflammation process. So as an antioxidant, there's an ad 1024 00:48:18.329 --> 00:48:20.909 hoc study on the web showing us to be 172 1025 00:48:20.909 --> 00:48:25.179 times more powerful than vitamin C. There's peer-reviewed published research 1026 00:48:25.219 --> 00:48:28.010 showing us to be 125 times more powerful than vitamin C. 1027 00:48:28.630 --> 00:48:30.969 So I live in Texas, so we like to put 1028 00:48:30.989 --> 00:48:35.309 a big old checkmark next to antioxidant. Um, now with 1029 00:48:35.349 --> 00:48:37.679 inflammation and I know you know this, you have to 1030 00:48:37.719 --> 00:48:40.460 be super careful about how you talk about inflammation. 1031 00:48:40.500 --> 00:48:41.920 Oh yeah. And why is that? 1032 00:48:42.039 --> 00:48:46.400 It's because the FDA equates conversations of inflammation with the 1033 00:48:46.480 --> 00:48:48.139 diseases of inflammation. 1034 00:48:48.260 --> 00:48:50.340 Which are also the diseases of aging. 1035 00:48:50.760 --> 00:48:55.800 So arthritis, cardiovascular disease, cancers, Alzheimer's, um, And so if 1036 00:48:55.860 --> 00:48:58.059 I come on your podcast and I say, hey, we 1037 00:48:58.119 --> 00:49:00.800 address inflammation, what the FDA hears is I'm claiming I 1038 00:49:00.840 --> 00:49:04.360 cure cancer, cure– we are not, right? There is so 1039 00:49:04.429 --> 00:49:07.130 much research and, frankly, really expensive research that needs to 1040 00:49:07.170 --> 00:49:08.730 go into this in order to be able. 1041 00:49:08.610 --> 00:49:09.809 To make those types of claims. 1042 00:49:10.710 --> 00:49:13.090 But the FDA will allow us to say that we 1043 00:49:13.150 --> 00:49:17.349 address inflammation at least as it relates to exercise-induced inflammation. 1044 00:49:17.369 --> 00:49:17.889 Sure. Right? 1045 00:49:18.090 --> 00:49:22.170 So everybody's tough workout walked longer than normal. You felt 1046 00:49:22.210 --> 00:49:25.519 that inflammation in your body the next day. Yeah, we're 1047 00:49:25.639 --> 00:49:27.059 able to say that we address that. So I don't 1048 00:49:27.119 --> 00:49:29.000 know if that's a half a checkmark. It's not a 1049 00:49:29.000 --> 00:49:29.619 big old checkmark. 1050 00:49:29.639 --> 00:49:30.039 It's up to you. 1051 00:49:30.099 --> 00:49:35.099 It's some sort of checkmark. And that's solid, right? Yeah. 1052 00:49:35.119 --> 00:49:38.460 Like that makes sense, but I like to dig deeper. 1053 00:49:38.880 --> 00:49:43.550 What's actually– causing those. And what, what we've really landed 1054 00:49:43.670 --> 00:49:46.110 on is the boss theory. I'm going to get a 1055 00:49:46.110 --> 00:49:46.989 little geeky. 1056 00:49:46.889 --> 00:49:49.409 And then I'm going to have an absolutely fun, uh, 1057 00:49:49.530 --> 00:49:52.849 analogy that includes Mardi Gras. So this is kind of fun. 1058 00:49:53.409 --> 00:49:56.750 Um, so it's called the boss theory stands for buffering 1059 00:49:56.949 --> 00:50:01.219 oxidative stress system. What gives credibility to this theory is 1060 00:50:01.239 --> 00:50:04.400 that there is peer reviewed published research showing this ESS 1061 00:50:04.400 --> 00:50:08.539 60 molecule gets into the mitochondria. There is also, from 1062 00:50:08.599 --> 00:50:10.539 way back in the 90s when they discovered it, they 1063 00:50:10.599 --> 00:50:13.420 knew this molecule could hold up to six negatively charged 1064 00:50:13.460 --> 00:50:15.519 particles on the exterior of the cage. 1065 00:50:16.139 --> 00:50:17.320 So here's what that looks like. 1066 00:50:17.780 --> 00:50:20.550 Refresher for you and many out there, mitochondria is the 1067 00:50:20.590 --> 00:50:24.150 powerhouse of every cell. There's between 50 and 5,000 mitochondria 1068 00:50:24.190 --> 00:50:26.750 in every cell in your body, except for your blood cells, 1069 00:50:26.969 --> 00:50:29.650 typically have zero, and your brain and neurons. 1070 00:50:29.489 --> 00:50:30.550 Have 2 million. 1071 00:50:31.530 --> 00:50:34.340 It's amazing how much energy our nervous system uses relative 1072 00:50:34.360 --> 00:50:39.570 to our other systems, right? Mitochondria powerhouse, like any power 1073 00:50:39.650 --> 00:50:41.469 source we're familiar with, there. 1074 00:50:41.349 --> 00:50:42.449 Is a negative byproduct. 1075 00:50:42.610 --> 00:50:43.170 Absolutely. 1076 00:50:44.349 --> 00:50:46.010 You think about your car going down the road. 1077 00:50:46.090 --> 00:50:46.800 There's exhaust. 1078 00:50:46.840 --> 00:50:49.199 You think about a power plant. There's a smokestack with smoke. 1079 00:50:49.980 --> 00:50:53.500 In the case of mitochondria, it's reactive oxygen species. Now, 1080 00:50:53.539 --> 00:50:55.539 the way I like to picture these is they're like 1081 00:50:55.579 --> 00:50:57.869 little bumper cars. If they're left to their own devices, 1082 00:50:57.889 --> 00:51:00.619 they run around your body and everything they smack into– 1083 00:51:00.849 --> 00:51:04.949 They cause oxidative stress, oxidative damage, ultimately inflammation, right? That 1084 00:51:05.010 --> 00:51:08.940 confluence of inflammation and aging. And that sounds bad. 1085 00:51:09.260 --> 00:51:09.980 And it is bad. 1086 00:51:10.360 --> 00:51:13.179 But like so many biological systems in our body, there 1087 00:51:13.219 --> 00:51:15.420 is a way to manage that. And that is the 1088 00:51:15.559 --> 00:51:20.829 internal antioxidants, glutathione and melatonin. So in a healthy mitochondria, 1089 00:51:21.150 --> 00:51:24.650 it's producing reactive oxygen species. They're being bonded with glutathione 1090 00:51:24.670 --> 00:51:27.670 and melatonin. But what

happens when you stress a mitochondria? 1091 00:51:28.210 --> 00:51:30.329 That begs the question, how do you stress a mitochondria? 1092 00:51:30.679 --> 00:51:32.719 I point out if you're alive in modern society, you 1093 00:51:32.760 --> 00:51:35.699 have stress mitochondria. And if actually, if you intend on 1094 00:51:35.760 --> 00:51:38.599 staying alive longer, you should be working out and you 1095 00:51:38.619 --> 00:51:41.880 have stress mitochondria, right? So when you have stress mitochondria, 1096 00:51:42.000 --> 00:51:45.239 it starts producing more reactive oxygen species than can be 1097 00:51:45.280 --> 00:51:47.960 managed internally. And that's when, if they're left to their 1098 00:51:47.980 --> 00:51:50.219 own devices, they run around and they cause all that damage. 1099 00:51:50.800 --> 00:51:53.420 That's where the ESS 60 molecule comes in. Remember peer 1100 00:51:53.440 --> 00:51:54.360 reviewed published research. 1101 00:51:54.380 --> 00:51:54.860 It's in there. 1102 00:51:55.139 --> 00:51:57.570 We believe it's holding onto up to six of those 1103 00:51:57.719 --> 00:52:00.519 negatively charged particles on the exterior of the cage. So 1104 00:52:00.539 --> 00:52:02.820 they can't run around like bumper cars and do damage. 1105 00:52:03.309 --> 00:52:06.690 And then when that mitochondria can replenish the glutathione, replenish 1106 00:52:06.710 --> 00:52:09.440 the melatonin, then it can grab those reactive oxygen species 1107 00:52:09.840 --> 00:52:10.809 and manage them without it. 1108 00:52:10.980 --> 00:52:13.300 Now, here's the fun analogy. So. 1109 00:52:13.699 --> 00:52:15.239 I don't know if you agree, but I feel like 1110 00:52:15.360 --> 00:52:19.670 all biological analogies should start with Mardi Gras. 1111 00:52:19.710 --> 00:52:22.349 Explain, and I'll tell you what I think. 1112 00:52:22.369 --> 00:52:25.250 A lot of biology happens at Mardi Gras, so why not? 1113 00:52:26.469 --> 00:52:27.949 I don't argue with that. 1114 00:52:27.969 --> 00:52:30.849 So it's the end of Mardi Gras, and you have 1115 00:52:30.869 --> 00:52:34.050 these drunk reactive oxygen species on Bourbon Street running around 1116 00:52:34.130 --> 00:52:37.980 causing that stress, spray painting the walls, smashing windows. And 1117 00:52:38.000 --> 00:52:40.320 you have the New Orleans Police Department, the glutathione and 1118 00:52:40.340 --> 00:52:44.659 the melatonin coming onto Bourbon Street, handcuffing themselves to those 1119 00:52:44.719 --> 00:52:47.199 reactive oxygen species and getting them off of Bourbon Street. 1120 00:52:47.219 --> 00:52:48.030 That's so true. 1121 00:52:49.070 --> 00:52:51.429 But what does the New Orleans Police Department do when 1122 00:52:51.449 --> 00:52:55.210 they get overwhelmed? They take those drunk reactive oxygen species 1123 00:52:55.530 --> 00:52:58.130 and they put them in a paddy wagon. They attach 1124 00:52:58.150 --> 00:53:01.550 them to the exterior of the ESS-60 molecule so they 1125 00:53:01.610 --> 00:53:04.030 can't run around and do any damage. And then when 1126 00:53:04.050 --> 00:53:07.429 the New Orleans Police Department can replenish the glutathione, replenish 1127 00:53:07.449 --> 00:53:10.590 the melatonin, then they can handcuff themselves to those reactive 1128 00:53:10.639 --> 00:53:13.679 oxygen species and get them off of Bourbon Street. So 1129 00:53:13.699 --> 00:53:16.079 that's why we say that the ESS60 molecule is the 1130 00:53:16.119 --> 00:53:21.900 boss buffering oxidative stress system. And the real summary, we think, 1131 00:53:22.000 --> 00:53:27.590 is we believe we're reducing the negative impact of stress mitochondria. 1132 00:53:27.949 --> 00:53:30.750 And if you're reducing the negative impact of stress mitochondria, 1133 00:53:31.230 --> 00:53:33.730 then you should have systemic benefits and you should have 1134 00:53:33.750 --> 00:53:35.769 what we have, which are head-to-toe testimonials. 1135 00:53:36.210 --> 00:53:40.210 I love it. So I agree with the synopsis now 1136 00:53:40.230 --> 00:53:42.750 because I understand. I spent enough times not at Mardi 1137 00:53:42.769 --> 00:53:44.949 Gras but on Bourbon Street partying to see enough people 1138 00:53:44.989 --> 00:53:47.090 handcuffed to the little horses on the side of the 1139 00:53:47.780 --> 00:53:49.980 road where they're getting out of line, sitting there waiting. 1140 00:53:50.780 --> 00:53:52.480 They're attached to an ESS-16. 1141 00:53:52.519 --> 00:53:53.019 They are. 1142 00:53:53.039 --> 00:53:54.599 You're never going to forget that if you get back 1143 00:53:54.619 --> 00:53:55.139 to New Orleans. 1144 00:53:55.719 --> 00:54:01.260 So inflammation, direct effect to mitochondria, direct effect to aging, right? 1145 00:54:01.280 --> 00:54:06.659 So we're in theory– helping with the inflammation, which is 1146 00:54:06.699 --> 00:54:10.389 then helping the mitochondria, which is then adding to the aging, right? 1147 00:54:10.610 --> 00:54:13.050 We're going to live longer. So if we, let's just 1148 00:54:13.110 --> 00:54:14.809 say we're going to look at a blood panel, somebody 1149 00:54:14.829 --> 00:54:16.849 that's been using this for three to six months, they're 1150 00:54:16.909 --> 00:54:18.909 eating well, taking care of themselves. Cause I always want 1151 00:54:18.929 --> 00:54:20.889 to throw that in. Cause everybody thinks if you can, 1152 00:54:20.949 --> 00:54:23.280 you take all this eat like shit, don't work out. 1153 00:54:23.289 --> 00:54:24.329 And it's just going to magically work. 1154 00:54:24.429 --> 00:54:24.570 Nope. 1155 00:54:24.849 --> 00:54:26.789 We need to put a disclaimer on anything that you 1156 00:54:26.829 --> 00:54:28.449 do or take. You need to put in the work. 1157 00:54:28.530 --> 00:54:30.150 Yes, absolutely. Okay. 1158 00:54:30.190 --> 00:54:32.949 So let's just assume somebody is doing all the right things. 1159 00:54:33.760 --> 00:54:38.219 We've take

their blood panel. What should we technically expect 1160 00:54:38.699 --> 00:54:42.849 to see improvements on? Like high-sensitivity C-reactive protein, I'm sure, right? 1161 00:54:42.909 --> 00:54:44.869 It'd be one. We're going to look at that. Are 1162 00:54:44.909 --> 00:54:47.530 we going to see liver values, cholesterol? What are some 1163 00:54:47.550 --> 00:54:48.329 of the things we're going to see? 1164 00:54:48.829 --> 00:54:51.849 So I'm going to map this out a different way 1165 00:54:51.869 --> 00:54:56.010 because it gets to talk about– The clinical trials. 1166 00:54:56.070 --> 00:54:58.769 Yeah. I'm sorry. Real, they're real world trials. 1167 00:54:58.809 --> 00:55:00.909 We're working to get clinical data so that we can 1168 00:55:00.949 --> 00:55:01.699 actually publish it. 1169 00:55:01.789 --> 00:55:01.969 Right. 1170 00:55:02.309 --> 00:55:05.329 To run a full on double blind placebo controlled data 1171 00:55:05.369 --> 00:55:08.690 is so expensive, but we can get good data and that's, 1172 00:55:08.849 --> 00:55:11.380 that's what we're going to do. So it really kind 1173 00:55:11.389 --> 00:55:13.960 of the foundationally is people will ask what, what might 1174 00:55:13.980 --> 00:55:17.420 my experience on the product be? And there are direct parallels. 1175 00:55:17.460 --> 00:55:19.940 We think of it like a three month experience. There 1176 00:55:19.960 --> 00:55:22.989 are direct parallels with that most consistent testimonial and of 1177 00:55:23.010 --> 00:55:25.510 people taking it in the morning, reporting mental focus and 1178 00:55:25.550 --> 00:55:27.489 energy during the day, and then better sleep that night. 1179 00:55:27.869 --> 00:55:32.239 So month one is focus and energy. Now, I really 1180 00:55:32.280 --> 00:55:34.739 land here because we got some product to an influencer. 1181 00:55:34.920 --> 00:55:37.380 She took the product in the morning, sent in her 1182 00:55:37.460 --> 00:55:40.480 video that evening, and in the video, she pointed out 1183 00:55:40.519 --> 00:55:43.320 that she didn't finish her cup of coffee. Now, I 1184 00:55:43.340 --> 00:55:45.250 don't know if you're a coffee drinker. I'm sure a 1185 00:55:45.289 --> 00:55:47.369 lot of your audience is a coffee drinker. I used 1186 00:55:47.389 --> 00:55:48.909 to be a two to three cup of coffee per 1187 00:55:48.929 --> 00:55:52.579 day person. I'm now one cup. And it's a big deal. 1188 00:55:52.699 --> 00:55:54.849 If you notice that you didn't finish your cup of coffee, right? 1189 00:55:54.889 --> 00:55:57.590 She had the focus and energy. She didn't need the 1190 00:55:57.630 --> 00:55:58.250 cup of coffee. 1191 00:55:59.070 --> 00:56:03.150 There was another thing. It's well-documented. If you replace saturated 1192 00:56:03.210 --> 00:56:06.030 fats with a healthy oil, like olive oil, you will 1193 00:56:06.070 --> 00:56:09.150 have weight loss benefits, but that does require that replacement. 1194 00:56:09.170 --> 00:56:10.750

So it's not just a, again, you got to do 1195 00:56:10.789 --> 00:56:13.900 some work. So that's month one focus and energy month 1196 00:56:13.960 --> 00:56:18.159 two is deep sleep. Now, I believe that deep sleep 1197 00:56:18.219 --> 00:56:20.880 is happening in month one. It's actually supporting the focus 1198 00:56:20.900 --> 00:56:23.559 and energy, but everybody gets a little bit more or 1199 00:56:23.599 --> 00:56:26.619 less sleep every day, right? So, I mean, you're a bio, 1200 00:56:26.679 --> 00:56:29.289 like you've tried things and it can get really hard, 1201 00:56:29.449 --> 00:56:33.309 especially sleep, because even though it has improved, you're still 1202 00:56:33.349 --> 00:56:34.969 getting a little bit better sleep, right? 1203 00:56:34.989 --> 00:56:37.130 So there's a lot of noise. 1204 00:56:37.610 --> 00:56:39.969 And it happens at about month two that people start 1205 00:56:39.989 --> 00:56:43.489 to recognize like, oh yeah, it is consistently better. My 1206 00:56:43.550 --> 00:56:46.369 business coach, the way he puts it is, For 50 years, 1207 00:56:46.409 --> 00:56:49.130 he needed an alarm clock. When he started taking this, 1208 00:56:49.150 --> 00:56:50.630 he wakes up before the alarm clock. 1209 00:56:50.650 --> 00:56:50.909 Okay. 1210 00:56:51.170 --> 00:56:51.889 All right. That's good. 1211 00:56:52.090 --> 00:56:55.579 And he's a business coach. He's got late-night mixers, late-night dinners. 1212 00:56:55.679 --> 00:56:58.400 None of that matters, except if he doesn't get the 1213 00:56:58.440 --> 00:57:01.039 product for about 10 days, he starts to need the 1214 00:57:01.099 --> 00:57:04.780 alarm clock again, which coincides with the literature, this clears 1215 00:57:04.820 --> 00:57:05.579 your system. 1216 00:57:05.380 --> 00:57:07.929 In about 10 days, right? So some nice parallels there. 1217 00:57:08.369 --> 00:57:11.670 And then finally, on month three, if you think about 1218 00:57:11.730 --> 00:57:15.809 reducing the negative impact of stress mitochondria, These systemic benefits. 1219 00:57:16.150 --> 00:57:19.469 We have such powerful testimonials that we can't really talk 1220 00:57:19.510 --> 00:57:22.989 about them unless we do trials. And so here's the 1221 00:57:23.050 --> 00:57:27.030 trials we're doing. I've already started a severe and frequent 1222 00:57:27.179 --> 00:57:31.340 headache trial. I can tell you my testimonial, my wife's testimonial, 1223 00:57:31.920 --> 00:57:34.550 some powerful testimonials of some podcasts I've been on. 1224 00:57:34.969 --> 00:57:38.190 Where they just, you know, they were debilitating. I'm, I'm 1225 00:57:38.250 --> 00:57:39.190 a super geeky guy. 1226 00:57:39.210 --> 00:57:42.210 I have a spreadsheet back to 2014 and I was 1227 00:57:42.269 --> 00:57:45.769 tracking my four to five severe headaches. We're talking the 1228 00:57:45.849 --> 00:57:47.530 kind of headache I have to be careful with my 1229 00:57:47.570 --> 00:57:49.739 words here. So the kind of headache I went to 1230 00:57:49.780 --> 00:57:52.400 a cold, dark, quiet room for hours. 1231 00:57:52.579 --> 00:57:52.780 Right. 1232 00:57:53.519 --> 00:57:56.559 Um, so four to five per year, when I started 1233 00:57:56.619 --> 00:58:00.039 taking this product on a regular basis in 2018, I 1234 00:58:00.099 --> 00:58:04.550 went for 18 months without a single severe headache. 1235 00:58:05.760 --> 00:58:07.280 I should have had six or seven by that point. 1236 00:58:07.980 --> 00:58:11.670 Ironically and painfully, I went off the product to join 1237 00:58:11.710 --> 00:58:14.269 our sleep study, and that's when I got my first 1238 00:58:14.329 --> 00:58:18.110 severe headache. My wife, similar story. She used to get 1239 00:58:18.210 --> 00:58:22.309 nine plus severe headaches. She had a medication, and I 1240 00:58:22.349 --> 00:58:24.329 remember the number nine because they would only give her nine. 1241 00:58:24.630 --> 00:58:28.789 Any headache over nine, she just had to suffer through. 1242 00:58:28.809 --> 00:58:32.570 You know how your spouse is. Sometimes it's hard to 1243 00:58:32.590 --> 00:58:34.849 convince them that you might know what you're talking about. 1244 00:58:36.889 --> 00:58:39.559 Think of my case, especially if it's new. You used 1245 00:58:39.579 --> 00:58:42.280 to sell these to scientists, and now you want me 1246 00:58:42.320 --> 00:58:45.719 to take this? But I did finally convince her, and 1247 00:58:45.900 --> 00:58:47.980 she went down to one or two a month or 1248 00:58:48.019 --> 00:58:48.659 every other month. 1249 00:58:48.820 --> 00:58:49.039 Okay. 1250 00:58:49.409 --> 00:58:51.269 And then we have just more powerful ones. So those 1251 00:58:51.309 --> 00:58:53.829 are the– by the way, not making claims here. I'm 1252 00:58:53.909 --> 00:58:57.539 describing to you why we're doing this study. So that's 1253 00:58:57.599 --> 00:59:01.940 the frequent and severe headaches. The next one, you mentioned it, HSCRP. 1254 00:59:02.539 --> 00:59:03.659 So we had this doctor. 1255 00:59:03.719 --> 00:59:04.000 Dr. 1256 00:59:04.059 --> 00:59:08.110 Young came up to our booth at A4M, American Academy 1257 00:59:08.130 --> 00:59:10.449 of Anti-Aging, their longevity fest in Vegas. 1258 00:59:10.789 --> 00:59:12.750 We'll have a booth there again. So if anybody wants 1259 00:59:12.869 --> 00:59:15.280 to make sure to come by the booth. Um, Dr. 1260 00:59:15.320 --> 00:59:18.219 Young came up and he said this, and then I 1261 00:59:18.280 --> 00:59:18.960 actually said, Dr. 1262 00:59:19.000 --> 00:59:21.500 Young, I have to record this because like, this is 1263 00:59:21.539 --> 00:59:22.599 so powerful. So I know what he said. 1264 00:59:22.639 --> 00:59:26.260 He said, Chris, I don't care if you're male, female, pre-surgery, post-surgery, 1265 00:59:26.320 --> 00:59:31.260 cardiovascular disease, other cancer, otherwise healthy. Your product is reducing, 1266 00:59:31.420 --> 00:59:36.320

reducing HSCRP from his example was nine to 0.9 and 1267 00:59:36.909 --> 00:59:40.190 four to eight weeks. He said, additionally, we're seeing 20% 1268 00:59:40.190 --> 00:59:43.340 to 60% improvements in sleep and HRV, right? 1269 00:59:43.400 --> 00:59:43.619 Heart rate. 1270 00:59:43.639 --> 00:59:44.699 I was just going to bring that up. 1271 00:59:44.860 --> 00:59:47.639 Heart rate variability. If you just sleep better, your heart 1272 00:59:47.679 --> 00:59:51.449 rate variability is going to get better. And he finished 1273 00:59:51.469 --> 00:59:51.849 it with this. 1274 00:59:52.050 --> 00:59:54.670 He said, we just think your product is something we 1275 00:59:54.710 --> 00:59:57.130 should keep in the break room for our employees, right? 1276 00:59:57.449 --> 00:59:57.929 So we're doing that. 1277 00:59:58.030 --> 01:00:02.860 But also, last year, there's a published study on HSCRP 1278 01:00:02.920 --> 01:00:07.340 in beagles with this molecule reducing their HSCRP. 1279 01:00:07.840 --> 01:00:08.360 Nice. 1280 01:00:08.699 --> 01:00:11.539 So we're confident of this, and that's one of the studies. 1281 01:00:11.599 --> 01:00:15.559 The next one is sleep because it's our most consistent testimonial. 1282 01:00:15.599 --> 01:00:18.849 We've actually done two ad hoc small cohort studies. The 1283 01:00:18.889 --> 01:00:22.019 most important piece of those studies is 100% of the 1284 01:00:22.059 --> 01:00:25.199 participants reported improvements in sleep when they were taking the product. 1285 01:00:26.039 --> 01:00:28.159 So we want a more formalized version, again, so we 1286 01:00:28.199 --> 01:00:29.679 have the right data and can publish it. 1287 01:00:30.219 --> 01:00:35.369 And then finally, Queenie, her favorite, is the product, right? 1288 01:00:35.730 --> 01:00:38.070 It's a two-parter. We'll talk about it at some point. 1289 01:00:38.110 --> 01:00:38.909 It's got a peptide. 1290 01:00:38.949 --> 01:00:43.670 It's got our ESS60 molecule. One's water-soluble. One's oil-soluble. We 1291 01:00:43.690 --> 01:00:45.780 could have shoved them together with emulsifier. We kind of 1292 01:00:45.840 --> 01:00:48.280 decided to keep them separate. And so you mix them, 1293 01:00:48.300 --> 01:00:50.280 you activate them in your hand real time, which is 1294 01:00:50.340 --> 01:00:52.760 kind of cool. So we're doing a wrinkle and age 1295 01:00:52.780 --> 01:00:54.460 spot study because of the testimonials from that. 1296 01:00:54.880 --> 01:00:58.550 Amazing, man. When I anytime I've been doing blood panels 1297 01:00:58.590 --> 01:01:00.469 for 15 some odd years, the first thing I go 1298 01:01:00.510 --> 01:01:04.210 to always and most people don't unless they know is 1299 01:01:04.289 --> 01:01:08.250 this the HSCRP that tells me that gives me like 1300 01:01:08.289 --> 01:01:10.949 that baseline I need that it's if I see that's 1301 01:01:11.090 --> 01:01:12.550 off and I know there's probably a lot of other 1302 01:01:12.590 -->

01:01:15.429 things or that's a contributing factor to somebody's got like 1303 01:01:15.469 --> 01:01:18.880 a bad cardiac iq panel or something for example so 1304 01:01:19.380 --> 01:01:23.880 that's amazing man i i am really really really thrilled 1305 01:01:23.960 --> 01:01:25.940 to learn about this because i when i first got 1306 01:01:25.980 --> 01:01:28.489 introduced to you and your product and i saw it 1307 01:01:28.510 --> 01:01:30.070 and i said my vital c it sounds like a 1308 01:01:30.090 --> 01:01:32.849 vitamin c product yeah that's what i thought because i 1309 01:01:32.889 --> 01:01:35.590 hadn't even met you and i didn't know and now 1310 01:01:35.690 --> 01:01:40.050 understanding this now You set a high bar, my friend, 1311 01:01:40.070 --> 01:01:41.949 because I'm going to put this to the test myself. 1312 01:01:42.090 --> 01:01:42.329 Yes. 1313 01:01:42.530 --> 01:01:44.800 Because, you know, we tried it before, but I didn't 1314 01:01:44.840 --> 01:01:46.840 stay on it consistently. When you gave it to us, 1315 01:01:46.900 --> 01:01:50.059 I had enough. I took it. Queenie loved the skin 1316 01:01:50.139 --> 01:01:52.659 and she said she slept better. But, you know, I 1317 01:01:52.679 --> 01:01:55.860 get bombarded with things and I just never kept taking it. 1318 01:01:55.860 --> 01:01:58.409 But now that I understand and I've sat with you, 1319 01:01:58.989 --> 01:02:00.510 I'm going to go back and forth with you. 1320 01:02:00.690 --> 01:02:00.869 Yeah. 1321 01:02:00.949 --> 01:02:01.730 And we're going to talk. 1322 01:02:01.750 --> 01:02:02.090 Please. 1323 01:02:02.250 --> 01:02:05.789 Because I like you like to get into the weeds 1324 01:02:05.829 --> 01:02:06.469 a lot deeper. 1325 01:02:06.510 --> 01:02:06.590 Yeah. 1326 01:02:07.530 --> 01:02:10.449 We'll get into that. Thanks for the scientific breakdown, but 1327 01:02:10.469 --> 01:02:14.280 still making it palatable so everybody can understand. Because I 1328 01:02:14.340 --> 01:02:16.840 want to know what you want to know, but I 1329 01:02:16.880 --> 01:02:19.500 want to convey it so people can get it. So 1330 01:02:19.579 --> 01:02:21.940 I think we'll have some side conversations so I can 1331 01:02:21.960 --> 01:02:24.449 get a little deeper in there. But, man, I can't 1332 01:02:24.489 --> 01:02:27.250 believe how quick the time went, honestly, because, I mean, 1333 01:02:27.349 --> 01:02:30.909 we're already over time and twoed. Phenomenal. 1334 01:02:31.690 --> 01:02:32.050 Are you ready? 1335 01:02:32.070 --> 01:02:33.670 Well, yeah, that's why I have my hand on it. 1336 01:02:33.690 --> 01:02:34.710 I've got a shot time. 1337 01:02:34.909 --> 01:02:37.070 So what this is just so everybody we're about to 1338 01:02:37.110 --> 01:02:39.469 do a shot of this. Um, I don't, have you 1339 01:02:39.610 --> 01:02:40.909 used these little ampoules before? 1340 01:02:40.929 --> 01:02:43.369 I have, but right. You know, when we first got. 1341 01:02:43.329 --> 01:02:45.750 Them high quality, extra virgin olive oil with as much 1342 01:02:45.789 --> 01:02:48.349 of the ESS 60 molecules, we can get to dissolve 1343 01:02:48.389 --> 01:02:48.539 in it. 1344 01:02:48.929 --> 01:02:50.610 It will leave a peppery flavor at the back. 1345 01:02:50.679 --> 01:02:52.360 It catches me off guard every now and then I'm like, 1346 01:02:52.409 --> 01:02:55.260 Oh yeah, it's peppery, which means it's a high quality, 1347 01:02:55.320 --> 01:02:58.719 extra virgin olive oil. Um, And the best way to 1348 01:02:58.800 --> 01:02:59.869 take these is to just. 1349 01:02:59.780 --> 01:03:03.010 Turn them upside down and squeeze them. Okay. Cheers, man. Cheers, brother. 1350 01:03:03.030 --> 01:03:13.880 Damn good. Yeah. Can you sprinkle that on food or anything? 1351 01:03:13.900 --> 01:03:14.119 Okay. 1352 01:03:14.159 --> 01:03:18.119 So the short answer is yes. I would suggest you 1353 01:03:18.139 --> 01:03:20.119 should be prepared to lick the plate because it will 1354 01:03:20.159 --> 01:03:22.510 be the most expensive olive oil you have ever used. 1355 01:03:22.710 --> 01:03:25.909 I was going to say that would taste good on 1356 01:03:26.329 --> 01:03:29.000 some salmon or some fish or something sprinkled on there. 1357 01:03:29.019 --> 01:03:30.440 It tastes damn good. 1358 01:03:30.579 --> 01:03:30.760 Yeah. 1359 01:03:31.190 --> 01:03:34.590 Okay, so where can everybody check out your work? Because 1360 01:03:34.659 --> 01:03:36.400 I want them to listen to your podcast too, not 1361 01:03:36.440 --> 01:03:38.300 just your products, but then also where can they get 1362 01:03:38.340 --> 01:03:38.840 your products? 1363 01:03:39.059 --> 01:03:42.000 So the podcast, Live Beyond the Norms, you can find 1364 01:03:42.039 --> 01:03:46.079 it at www.livebeyondthenorms.com. On social media, you can find me 1365 01:03:46.099 --> 01:03:49.400 at My Vital C. The C is for carbon in 1366 01:03:49.420 --> 01:03:52.420 this case, right? So My Vital C on all the socials, 1367 01:03:52.480 --> 01:03:55.510 I'm constantly putting out content. And then we made a 1368 01:03:55.730 --> 01:03:56.789 URL for your audience. 1369 01:03:56.909 --> 01:03:57.429 Okay. Right. 1370 01:03:57.489 --> 01:03:59.320 I'm not going to come here and not deliver. By 1371 01:03:59.340 --> 01:04:02.579 the way, there's a 40% discount. Like you cannot find 1372 01:04:02.619 --> 01:04:03.400 this on the website. 1373 01:04:03.559 --> 01:04:03.860 Okay. 1374 01:04:04.340 --> 01:04:06.980 So you just go to my vital c.com forward slash 1375 01:04:07.199 --> 01:04:10.440 Dylan Jameli. And let me walk you through what you're 1376 01:04:10.460 --> 01:04:12.219 going to find there. So I mentioned, I did that 1377 01:04:12.260 --> 01:04:16.119 longevity summit. Interviewed Dave Asprey, Brandon Greenfield, Dr. 1378 01:04:16.159 --> 01:04:16.780 Stephen Gundry. 1379 01:04:17.659 --> 01:04:20.409 And I asked all of them to give. And when 1380 01:04:20.429

--> 01:04:23.630 I interviewed you two to three tips, protocols, you know, shortcuts, 1381 01:04:23.650 --> 01:04:27.489 you know, I compiled all of those into 18 biohacking 1382 01:04:27.530 --> 01:04:31.570 tips from the experts. And so for your email, and 1383 01:04:31.949 --> 01:04:34.449 it's free, just need your email and your name, and 1384 01:04:34.469 --> 01:04:35.150 we'll get that to you. 1385 01:04:35.170 --> 01:04:38.550 So take advantage of that. There is a $ 30 coupon, right? 1386 01:04:38.570 --> 01:04:39.969 So you've got to go to the page in order 1387 01:04:39.989 --> 01:04:42.570 to get the coupon code, and it's only good on 1388 01:04:42.590 --> 01:04:44.820 the products on those pages. There's a further discount over 1389 01:04:44.880 --> 01:04:47.570 what's already there. as you scroll down, you'll see the 1390 01:04:47.659 --> 01:04:50.369 olive oil product and we've got a pack of two, 1391 01:04:50.530 --> 01:04:52.670 a pack of three and a pack of six, the thought, 1392 01:04:52.849 --> 01:04:54.809 and there's a 40% discount on the pack of six. 1393 01:04:55.250 --> 01:04:58.809 The thought process there was it's a three month experience, right? 1394 01:04:58.829 --> 01:05:00.429 So maybe you buy six and you keep three for 1395 01:05:00.469 --> 01:05:03.489 yourself and share three for somebody who needs that three 1396 01:05:03.530 --> 01:05:05.969 month experience. I always joke, or you can be selfish 1397 01:05:05.989 --> 01:05:08.199 like me. I would keep all six, right? Um, there 1398 01:05:08.239 --> 01:05:11.300 is also a link to get it on subscription. You 1399 01:05:11.320 --> 01:05:13.119 get it, you save a couple more dollars if you 1400 01:05:13.139 --> 01:05:16.639 go on subscription, um, The two are delivered every two months, 1401 01:05:16.699 --> 01:05:19.280 three every three months, six every six months. You can 1402 01:05:19.320 --> 01:05:22.300 cancel at any time. And I love to brag about 1403 01:05:22.340 --> 01:05:26.300 our customer service department. They have 1,000 five-star reviews on Google. 1404 01:05:27.090 --> 01:05:28.630 They are not trained to talk you out of canceling 1405 01:05:28.650 --> 01:05:30.889 your subscription. They're trained to help you. Just most people 1406 01:05:30.949 --> 01:05:34.420 stay on subscription. Scroll down a little bit further. We 1407 01:05:34.440 --> 01:05:36.800 have the bottle, and it's called our Inside Out set. 1408 01:05:36.820 --> 01:05:40.079 So it's the bottle and the Reduo set, the two-part 1409 01:05:40.219 --> 01:05:41.360 set that your wife likes so much. 1410 01:05:42.340 --> 01:05:43.110 Same deal, 236. 1411 01:05:43.110 --> 01:05:47.530 Take advantage of the subscription. And then finally, at the 1412 01:05:47.570 --> 01:05:49.969 bottom of the page, I'm really proud of this. So 1413 01:05:50.530 --> 01:05:53.070 Live Longer and Better, the book. It's about my. 1414 01:05:52.989 --> 01:05:55.670 Journey, my entrepreneurial journey. 1415 01:05:55.690 --> 01:05:58.070 You'll read a little bit about a Lamborghini that hopefully 1416 01:05:58.110 --> 01:06:01.329 I'll get someday and the history of the molecule and 1417 01:06:01.369 --> 01:06:05.570 some of the early learnings about longevity. It's available at 1418 01:06:05.630 --> 01:06:07.750 Amazon for $ 19. 1419 01:06:06.909 --> 01:06:07.329 95. 1420 01:06:07.329 --> 01:06:09.230 At this link, you can also get it for $ 19. 95. 1421 01:06:09.110 --> 01:06:10.300 For $ 10 extra, I'll autograph it for you. 1422 01:06:13.429 --> 01:06:16.530 A hundred percent of that $ 10 fee goes to operation 1423 01:06:16.590 --> 01:06:17.329 underground railroad. 1424 01:06:17.989 --> 01:06:21.030 Awesome operation. You may remember the movie, the sound of freedom. 1425 01:06:21.190 --> 01:06:21.369 Yeah. 1426 01:06:21.389 --> 01:06:26.829 Amazing movie, horrible topic, child exploitation. It's about operation underground railroad. 1427 01:06:26.849 --> 01:06:30.260 They're doing a great job getting a child exploitation off 1428 01:06:30.300 --> 01:06:32.599 of our planet. Should have never been here. Um, so 1429 01:06:32.619 --> 01:06:34.840 a hundred percent of that signature fee goes to operation 1430 01:06:34.880 --> 01:06:35.559 underground railroad. 1431 01:06:36.019 --> 01:06:40.360 Excellent, man. Amazing. Well, I appreciate you coming. And also, 1432 01:06:40.400 --> 01:06:41.960 by the way, these are great for travel. So I'm 1433 01:06:41.980 --> 01:06:44.010 going to be taking those with me since I travel 1434 01:06:44.030 --> 01:06:47.889 all the time. So thank you, Chris, for not just 1435 01:06:47.929 --> 01:06:50.250 coming here, but for the work, the insight. Cause I, 1436 01:06:50.269 --> 01:06:52.250 you know, I were friends, but I didn't know a 1437 01:06:52.300 --> 01:06:55.510 lot of this and it just, It made me think 1438 01:06:55.690 --> 01:06:57.510 even more of you than I already did because of 1439 01:06:57.550 --> 01:06:59.519 the work you've done and the amount of time and 1440 01:06:59.559 --> 01:07:01.539 effort you've put in and the hustle that you have. 1441 01:07:01.579 --> 01:07:03.760 So I love it. I really do. I appreciate it 1442 01:07:04.019 --> 01:07:05.360 a lot, man. So thanks for coming. 1443 01:07:05.460 --> 01:07:08.099 Well, Dylan, thank you for inviting me, for hosting me. 1444 01:07:08.119 --> 01:07:11.199 I really appreciate it. Glad to spend some quality time 1445 01:07:11.239 --> 01:07:11.480 with you. 1446 01:07:11.820 --> 01:07:15.199 All right, man. All right, everybody. That wraps up another one. 1447 01:07:15.219 --> 01:07:17.619 Stay tuned for plenty more to come. Dylan Gemelli and 1448 01:07:17.699 --> 01:07:19.579 Chris Burris signing off.

Chỉnh sửa bản ghi