# Todd Caponi
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Why Transparency Closes More Sales
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What if being more transparent about pricing actually helped you close more sales?Most insurance agents worry that discussing price too early or being honest about potential drawbacks will cost them the sale.Todd Caponi says the opposite is true.🎙️ In this episode of The Modern Ins…
Why a perfect five-star rating sells worse than a 4.2
A product with nothing but perfect reviews converts at about the same rate as one averaging 3.25 stars. In this episode of Content Amplified, Todd Caponi, author of The Transparency Sale and former CRO of PowerReviews, explains the research behind that number and what it means for how you market an…
Drop the Poker Face, Sell With Transparency
You've been taught to keep a poker face with prospects, and it's costing you their trust. Todd Caponi has spent his career learning the history of sales, and he found that sales started as a service profession. Somewhere in the last several decades, that service mindset was traded for pressure tact…
The Transparent Sales Leader Audiobook by Todd Caponi
Listen to full audiobook for free : https://litupbook.com/free Title: The Transparent Sales LeaderSubtitle: How the Power of Sincerity, Science & Structure Can Transform Your Sales Team’s ResultsCategories: Commerce, Personal Success, Professional Development, SalesAuthor: Todd CaponiNarrator: Todd…
The Science Behind Why Transparency Outsells Perfection | Todd Caponi
What if trying to look perfect is the exact thing costing you the sale?
In this episode of Sales Lead Dog, Christopher Smith sits down with Todd Caponi, author, keynote speaker, and one of the most respected voices on transparency in sales, to discuss why honesty closes faster than perfection and…
450 - Special Episode - Todd
This week we chat to Todd Caponi.
For as long as Todd can remember, he has been enamored by behavioral and decision science research.
When you combine that passion with his interest in sales methodology, sales history, and learning theory, it has opened the door to simple yet effective solutions…
Better Pricing in B2B Negotiations with Todd Caponi (Episode 279)
In today's episode, you'll discover:
What it means to change personalities in a business transaction right at the goal line,
What's broken about how most companies handle deal negotiation, specifically discounting.
The Four Levers: where they come from, and why they are universal.
To support…
#170 B2B Sales Negotiation Masterclass: 4 Levers To Higher Commission
In this episode, I sit down with Todd Caponi to break down how to negotiate B2B deals without immediately giving away margin. Todd walks through his four negotiation levers, how to handle discount requests, pilots and contract terms, and why great selling ultimately comes down to transparency, conf…
AI Is Exposing Your Pricing. Is Your Revenue Team Ready? with Todd Caponi
TLDR: Your end of quarter discount isn't speeding deals up, it's teaching buyers to wait. Todd Caponi, author of Four Levers Negotiating®, shows sales leaders and revenue teams a transparent way to negotiate that protects deal value and builds trust past the signature.
Todd Caponi is the founder an…
#69 – The Price Is The Price: How to Negotiate Without Lying to Your Customer
If you're going to buy one book on negotiation this year, make it this one.
Most price negotiations begin with a lie. Each side asks for more than it expects to get, both sides know it, and the rest is a slow shuffle of offers, counteroffers, and "that's the best I can do." Todd Caponi's book Four…
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