# Scott Brinker
En popüler podcast bölümleri
Güncellenmiş:
scott brinker, born 28 September 1971 in Ft. Lauderdale, Florida, is a computer programmer and entrepreneur.
== Education ==
Brinker initially attended the University of Miami on early admission during his junior year in high school, but withdrew when he joined Galacticomm full-time in 1991.
Your Martech Stack Is Not the Strategy
Every marketing leader has inherited some flavour of martech chaos. A few platforms bought with the best intentions, a tool or two nobody quite remembers signing up for and now AI getting thrown at the whole mess like fairy dust. In this episode of CMO Therapy, Lucy is joined by the godfather of ma…
When Marketing Never Slows Down
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.
On today’s episode, Scott Brinker joins Sara Payne for a candid discussion on the accelerating pace of marketing and the impact of marketing technology and AI on today’s business environment. Widely know…
Hello Me — AI has flipped Personalisation. Are Marketers Ready?
For two decades, personalisation has been something brands did to consumers. AI just flipped that.
In this opening episode, Rasmus Houlind (Agillic, Hello $Firstname) and Frans Riemersma (MartechTribe, MartechMap.com) introduce Hello Me — an open, exploratory podcast about what happens to marketin…
AEO, Agents, Skills, and Partner Ecosystem Management
AEO, Agents, Skills, and Partner Ecosystem Management
Partner ecosystem management in 2026 is being pulled apart by three simultaneous AI forces: a build-versus-buy reckoning over go-to-market infrastructure, an AEO-driven compression of the marketing funnel into signal-based selling, and an…
Hello $Firstname AI Edition, Chapter 19: People and Skills for Personalisation
In Chapter 19 of Hello $Firstname, Michel Stevens reads ‘People and Skills for Personalisation’.
Michel Stevens is course director at CXM Academy and has spent his professional life on exactly what this chapter is about: the people and skills behind customer experience. In this chapter, he reads t…
Hello $Firstname AI Edition, Epilogue - when the customer sends an agent...
In the chapters leading up to this point, we've explored how to create meaningful, personalised experiences across channels, campaigns, and touchpoints. We've talked about data, content, and the orchestration that brings it all together. We've introduced the Bowtie of Personalisation, the CX Layers…
{PODCAST} In-Ear Insights: How Much Marketing Technology is Too Much?
In this week's In-Ear Insights, Katie and Chris talk through some of the latest data in marketing technology from Scott Brinker's MarTech 9000. How much marketing technology is too much? Do we really need hundreds of options for CRM software? What lessons should we take from all this data. Tune in …
{PODCAST} In-Ear Insights: Agile Marketing Technology Deployment
In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scot…
Scott Brinker: Personalisation Was a Guess - Hello Me - Episode 2
For years, personalisation has been us guessing what the customer wants. Scott Brinker, the "Godfather of Martech" and founder of chiefmartec.com, joins Rasmus Houlind and Frans Riemersma and closes on a different idea: instead of guessing, let the customer tell us what they want, and then deliver …
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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