# Sarah Grosz
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Top podcast episodes featuring sarah grosz.
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement.
He discusses his mission to amplify…
Scaling Community: Sarah Grosz on the Allbirds Blueprint
Most brands treat influencers as a side project. At Allbirds, it is a unified revenue engine.
Sarah Grosz joins Marie Chevrier Schwartz to discuss moving the brand beyond ad-hoc product seeding to a 3,000-plus member network that drives predictable ROI.
THE CORE STRATEGY:
🛑 The Problem: The Ad P…
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships.
She shares why brands need to move beyond transactional relationships wi…
Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors.
The conver…
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing.
Kristin shares practical insi…
Reality TV Fans Make the Best Marketers w/ House Guest Sarah Grosz
Recorded live at Possible Miami, this episode of House of Content brings our House Guest Series into the real world as host Christine Göös sits down with Sarah Grosz, who at the time led influencer marketing at Allbirds and now heads Influencer & Brand Partnerships at HORMBLES CHORMBLES, a better f…
Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnersh…
Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)
In this episode of The Influence Factor, Alessandro Bogliari chats with Jose “Pepe” Gorbea, VP of International Growth at Hyperquake, to discuss humanizing brands in the era of AI.
Pepe explores the power of co-creation, building trust through influencer partnerships, and how storytelling, purpose…
The Future of Travel Content: Creators, Curation & Community w/ Deepa Lakshmin (Lonely Planet)
In this episode of The Influence Factor, Alessandro Bogliari chats with Deepa Lakshmin, Head of Social Media and Video at Lonely Planet, to explore how travel content creation has evolved, why long-term creator partnerships matter, and what the future of travel inspiration looks like in the digital…
Why Brands Are Getting Twitch Wrong w/ Mary Kish
In this episode, Alessandro Bogliari chats with Mary Kish, Head of Community at Twitch, to explore what makes live streaming unique.
They discuss Twitch’s community culture, real-time engagement, the role of brands, and content beyond gaming, plus why authenticity and belonging are redefining succ…
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