# Michelle Samson

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Wildly Successful: Bancroft is a Hidden Gem for Entrepreneurs - Episode 45

We're continuing our “Wildly Successful” mini-series with another organization that can help you move your business or start a new one in Hastings County. In this episode, Krystal Campbell, the vice chair of the Bancroft Business Improvement Area, tells us how the BIA supports businesses in downtow…

Survivor-Led Storytelling with We’re Here For You Canada’s Sarah Sherman

After seeing a group assembling comfort kits for unhoused women, Sarah Sherman realized the same kind of support could have helped after her own sexual assault forensic exam. In this episode, Sarah shares how that moment sparked We’re Here For You Canada, a volunteer-run charity that partners with …

Tapping Into a Global Network of Cape Bretoners

For many Cape Bretoners, outmigration is a rite of passage. They leave for school, for work opportunities, or just for the adventure of it. We see this as a loss for the island, but what if our so-called "lost" Capers (aka our “diaspora”) are actually an incredible asset that can open doors to inve…

Trust-Based Relationships with A Dollar A Day’s Heather Spratt

The Dollar A Day Foundation is both a charity and funder that supports grassroots mental health and addictions organizations across Canada. In this episode, Executive Director Heather Spratt explains the foundation’s unusual model—recurring donations pooled and granted out, with 100% of individual …

Wildly Successful: Free Business Advice from the Small Business Centre - Episode 46

We're continuing our “Wildly Successful” mini-series with another organization that can help you move your business or start a new one in Hastings County.   The Small Business Centre in Belleville is a free service that helps entrepreneurs at every phase, whether they're just starting out or looki…

Perfection Not Required with YAMM Services’ Janine Ayoub

YAMM Services works with nonprofits on fundraising, communications, storytelling, and community-centred growth. Founder Janine Ayoub has seen how nonprofits struggle to capture and communicate their impact, but she’s also seen the approaches that move the needle. In this episode, Janine offers prac…

George Borovilos: Leadership in Economic Development. EDCO Award Winners: The Deep Dive. S3. E1.

In the first episode of our Economic Developers Council of Ontario (EDCO) Awards Series: The Deep Dive, host Mason Ainsworth sits down with George Borovilos, recipient of the prestigious Joseph A. Montgomery Economic Development Achievement Award. With a distinguished career spanning municipal, cou…

Work in Quinte: Jobs, Talent & Community Power-EDCO Award Winners: The Deep Dive. S3. E2.

In this episode of the Hyper Local EDCO Awards Series: A Deep Dive, host Mason Ainsworth is joined by Garrett Harvey (Bay of Quinte Regional Marketing Board), Luisa Sorrentino (City of Quinte West), and Victoria Watts (City of Belleville) to talk about the Work in Quinte Career Fair and WorkinQuint…

Interprovincial Export Circles-Bright Ideas-EDCO Award Winners: The Deep Dive. S3. E4.

In this episode of the Hyper Local EDCO Awards Series: A Deep Dive, host Mason Ainsworth explores Interprovincial Export Circles, the winning project from the 2025 EDCO Bright Ideas Competition. With Sushmitha Thirumalaivasan (Downtown Development Officer, City of Kitchener), Lauren (Cutler) McEach…

How to Hire, Train, and Retain Good Tourism Workers

This episode was originally published on the "Destination: Northern Ontario" podcast on May 5, 2026. If you're an employer in the North's tourism sector, you know how hard it can be to find workers. The good news is that you don't have to tackle this challenge alone. There are organizations that wa…