# Mark Baldino
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Sell Before You Build for Faster Product-Market Fit
This podcast episode of UX Leadership by Design features Mark Baldino, co-founder of Fuzzy Math, interviewing David Hirschfeld, founder and CEO of Tekyz. The discussion centers around Hirschfeld's "Launch First" methodology, a process designed to help startups achieve product-market fit by validati…
Empathy Engineering: AI, Customer Insight, and Conversion Alchemy
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In this episode of UX Leadership by Design, Mark Baldino talks with Chris Silvestri, founder and chief conversion copywriter at Conversion Alchemy. Chris brings a rare blend of backgrounds—software engineer, UX designer, and conversion copywriter—to tackle one of the toughest chall…
Behind the Scenes: Client Wrangling & Design Doing at Fuzzy Math
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What’s it really like inside a UX consultancy? In this special in-house episode of UX Leadership by Design, Mark Baldino sits down with two incredible Fuzzy Math teammates — Senior Designer Madeleine Byrne and Senior Project Manager Jaléssa Savage — to talk about what UX leadership…
From Perfectionism to Play: Unlocking Creativity
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In this joyful and energizing episode of UX Leadership by Design, Mark Baldino is joined by creativity catalyst Melissa Dinwiddie — a Juilliard-trained dancer turned artist, jazz singer, improviser, and innovation strategist and coach. Melissa helps individuals and teams get unstuc…
How will AI Radically Change how we do UX in 2025?
Welcome to The Digital Transformist with Mike LaVista! In this episode, we dive into the world of user experience design with Mark Baldino, CEO and founder of Fuzzy Math. The conversation takes an intriguing turn as we explore the impact of LLMs and AI tools on the UX landscape. It's no longer a ni…
From Ownership to Influence: Rethinking UX Leadership
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In this episode of UX Leadership by Design, Mark Baldino is joined by veteran UX strategist Paul Boag to explore what’s holding design organizations back—and how to fix it. With over 30 years of experience across sectors, Paul shares why small, underfunded UX teams must stop trying…
Inside Pendo's AI-Powered Design Culture
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In this episode of UX Leadership by Design, host Mark Baldino is joined by three members of Pendo’s design team—Senior Product Design Manager Holly Reynolds, Senior Product Designer John Incampo, and Product Design Intern Ryan Markley—to explore how AI is reshaping real-world desig…
Designing for Uncertainty: Blended Teams, Business Value, and UX Careers
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In this episode of UX Leadership by Design, Mark Baldino sits down with Sara Fortier, CEO and founder of Outwitly, a UX talent solutions firm that evolved from a UX consultancy into a staffing partner for UX, research, and service design teams.
Sara shares her journey from agency c…
UX Research Must Be Fast and Strategic to Survive
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In this episode of UX Leadership by Design, Mark Baldino talks with Ryan Glasgow, CEO and founder of Sprig, about the future of UX research in an AI-first world. Ryan shares how Sprig was built to replace legacy survey tools like Qualtrics and SurveyMonkey by enabling real-time, in…
17 Years of Fuzzy Math – Founder Q&A with Mark & Ben
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In this special Season 3 premiere of UX Leadership by Design, Fuzzy Math co-founders Mark Baldino and Ben Ihnchak sit down live with their team for a candid Q&A reflecting on nearly 17 years of building a UX consultancy. From stakeholder management and work-life balance to founding…
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