# Lida Citroën

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Crafting Examples for Better Connection in Communication

Are your presentations falling flat, even though they’re chock full of metrics? You might be missing some human connection. Peter Rudge, CEO of HumanStory, explains how the effective and efficient use of storytelling structures makes your concepts hit home. Then, freelance journalist Rachel Muller-…

Imposter Syndrome Is Costing You Influence: Here’s How Leaders Turn It Into an Advantage

Imposter syndrome is one of the most talked-about challenges in leadership, and yet, it continues to hold even the most capable professionals back. In this episode, Lida Citroën breaks down what imposter syndrome really is, why it shows up, especially in high-achieving leaders, and (most important…

The Power of Online Presence: How LinkedIn and Strategic Networking Opens Doors

Your online presence can open doors for you before you even walk into the room. In this episode, Lida Citroën sits down with 3x LinkedIn Top Voice, retired U.S Army Sergeant Major, and founder of HireMilitary, Michael Quinn, to discuss what it really takes to build influence, trust, and meaningful…

The Reputation Crisis Playbook Every Leader Needs

Every leader thinks it won't happen to them, until it does… What do you do when your reputation, the one you've spent years building, is suddenly on the line? In this episode, Lida Citroën tackles one of the most emotionally charged and professionally complex challenges a leader can face: a reputa…

One Personal Brand, Many Roles: How Professionals Stay Authentic Across Everything They Do

What happens to your personal brand when you run multiple businesses, wear multiple hats, and show up in completely different spaces, all at the same time? In this episode, Lida Citroën sits down with Rani Alfers, entrepreneur, insurance agency owner, skincare brand owner, and host of the Working …

Your Self-Talk Is Building (or Breaking) Your Reputation

What if the biggest threat to your reputation isn't what you say out loud, but the story you're telling yourself before you even open your mouth? In this episode, Lida Citroën shares a personal moment that spiraled into a fully imagined situation, and uses it to unpack one of the most overlooked d…

How Do You Want to Be Remembered? Designing Your Desired Brand

What if the most important question in your career isn't "What do you do for a living?" but "How do you want to be remembered?" Alfred Nobel found out by accident — a newspaper ran his obituary early, mistaking him for his brother, and the headline called him "The Merchant of Death." He didn't wai…

The New Rules of Influence: How to Authentically Build Trust, Drive change, And Make an Impact

Lida Citroën, author of THE NEW RULES OF INFLUENCE: How To Authentically Build Trust, Drive Change, And Make An Impact, is an award-winning branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO and fo…

Becoming the Leader You've Always Wanted to Be

What if becoming the leader you've always wanted to be didn't require a new title, more credentials, or waiting until you finally "feel ready"? It just requires a decision and the willingness to do the internal work first. In this conversation, Lida Citroën sits down with Claudia Wolter, a certifi…