To automate or not to automate: How to combine technology with the human touch
In this episode of Called to Action, we're diving deep into all things marketing automation! 🤖✨ Should you automate or keep a human touch in your marketing strategy? Or should you aim for a healthy balance of both? Our hosts Janet Mesh and Tucker Delaney-Winn break down key takeaways from HubSpot's…
2024 Recap and 2025 Predictions for B2B Marketers
In this episode of Called to Action, we're reflecting on 2024 and looking ahead to the trends and strategies shaping B2B marketing in 2025! 🎯
Our hosts Janet Mesh and Tucker Delaney-Winn, joined by Dylan Rhudd, dive into the highlights of 2024—from the evolving role of AI to content marketing shift…
Build brand trust: How to connect with your customers through brand messaging, values, and emotion
When it comes to brand messaging, a simple list of value propositions isn’t enough anymore—your messaging needs to speak directly to what your target audience cares about such as their values, emotions, and pain points.
In this episode of Called To Action, Aimtal’s CEO, Janet Mesh, and co-host, Tuc…
The Power of Customer Stories in B2B
In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.
They break down how customer stories can serve as the anch…
LinkedIn Ads that Actually Work: AJ Wilcox Reveals His Top LinkedIn Secrets
In this episode of Called to Action, Aimtal’s CEO Janet Mesh and co-host Tucker sit down with LinkedIn Ads expert AJ Wilcox — founder of B2Linked and host of the LinkedIn Ads Show podcast. Together, they unveil a powerhouse of strategies to supercharge your LinkedIn advertising efforts.Whether you’…
How to Build Authority in the age of AI through thought leadership
In this milestone 10th episode of Called to Action, Janet Mesh, host & CEO of the show, and Tucker Delaney-Winn, co-host and Growth Marketing Lead at Aimtal, dive deep to discuss and reveal the importance of thought leadership content in B2B marketing and how to achieve AI authority ranking online.…
S5Ep3 - AI and Auto-remediation with Jonathan Schneider
DSO Overflow S5EP3AI and auto-remediationwithJonathan Schneider
In this episode Jonathan Schneider discusses his path from Netflix to founding Moderne, focusing on large-scale software modernisation. The conversation covers the promise and pitfalls of AI and auto-remediation. Jonathan advocates for…
S5Ep4 - Threat modelling and AI with Petra Vukmirovic
DSO Overflow S5EP4Threat modelling and AIwithPetra Vukmirovic
In this episode Petra Vukmirovic, head of information security and technology at Numan, shares her experience of threat modelling within an AI landscape drawing from her background in medicine to highlight similarities between differenti…
Forecast of 2026 Marketing Trends & Priorities
In this episode of Called To Action, Aimtal's CEO, Janet Mesh, and Director of Marketing Services, Tucker, dive into the hidden dynamics shaping B2B buying behavior, including why 95% of your total addressable market isn’t ready to buy yet, but is already forming opinions about your brand.
They unp…
Wistia's 2026 State of Video Report: Why LinkedIn & webinars still top the B2B marketing charts
Are your video marketing strategies keeping up with the latest B2B trends?
For years, we treated YouTube as the ultimate destination for B2B video. But the data from Wistia’s 2026 State of Video Report shows that B2B buyers have moved, and their headspace has shifted. If you want real results, you …
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