# Devesh Tilokani

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Rejected by Dragons' Den 3 Times. Now in 1,300 Stores.

An ice cream brand put freezers in the produce aisle, next to the bananas, and sales jumped 200% in six weeks.How does a local startup out-merchandise global brands, survive three Dragons' Den rejections, and land 1,300 stores? Yazeed Yasin co-founded NanaShake with his wife Tamara after their son…

How to Choose a 3PL That Won't Lose Your Inventory | Rahim, Get Set Prep

How to choose a 3PL for your ecommerce or CPG brand from a 3PL owner who once had a fulfillment company lose his entire $1,500 order. Rahim is the founder of Get Set Prep, a Toronto 3PL fulfilling for CPG and ecommerce brands across Canada and the US. In this episode, he walks through the comple…

Self-Manufacturing a CPG Food Brand: Why oomé Built Its Own Smokehouse

Distributor or broker? Miki Talebi built oomé smoked tofu into Whole Foods and breaks down the CPG distribution mistake most founders make. If you think signing a distributor means your product will finally get on shelves, this episode is the correction. Miki Talebi, founder of oomé, grew a prem…

He Lost $120,000 to a Recall. Here's What Saved the Company

One dairy trace cost this Canadian plant based brand $120,000, three months of unpaid shipments, and a public recall. PlantUp founder Aamir Malkani on getting into Sobeys, UNFI, and 1,200 retail stores across Canada. Aamir came to Canada from a textile manufacturing family in India, knew nothing …

How to Build in Public and Launch a Food Brand | Cotto

She was blending cottage cheese in a rented New York commercial kitchen and meeting strangers in parks and Starbucks to hand off the dips they'd bought online. That unscalable model is exactly what got Cotto onto shelves at Fairway Market and West Side Market. Kendall Kransdorf started Cotto afte…

He Did $1M Running In-Store Demos. Here's What Works

Matthew Kubick has run tens of thousands of in-store CPG demos since 2015, and he says a profitable demo can still be a failed one. Here is how he reads the numbers.In this episode:- Why he tells brands to take a loss on every unit sold at a demo- The metric that tells you whether the problem is …

How This Ice Cream Brand Went From 200 to 700 Stores | CPG Pivot

He was in 200 stores with pints. He killed the entire product line and went to 700. The idea that did it came from his sister, talking about her toddler's baby food. Sam Rose founded Rosebud Ice Cream and spent two years making every single pint by hand. Wake at 5am, teach boxing, drive from …

How to Get Your Product on Shelf in Canada | CPG Distribution

Jim Kavanagh spent 49 years in Canadian grocery as a Sobeys and Metro category manager, a distributor, and now a food broker. He explains what getting on shelf actually costs. In this episode: - Why a $30,000 listing fee can be the wrong move in year one, and what to take instead. - What a categ…

He Quit Goldman Sachs to Make Snacks From Food Waste

Yousuf Ahmed left Goldman Sachs to turn leftover oat milk pulp and corn grits into a better-for-you Cheetos. Why did his first product, a $15 cookie sandwich, have to die before B-Sides could work? B-Sides makes upcycled crunch puffs from food manufacturing byproducts that would otherwise be thro…

Ethnic Grocers Lose $210K a Year Per Store. Here's Why

Being in Whole Foods won't get your product into an ethnic grocery store. Aaqib Usmani, CEO at Tasteport, explains what actually does. How do CPG brands sell to ethnic and independent grocers, and why are those stores losing $210K in profit a year per location? Aaqib works with the international…