# Ari Tulla

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Healthcare is a $4.5 Trillion Broken System 💊

Ari Tulla built, pivoted, exited, and is now using AI to rewire preventative health. Ari Tulla is a Finnish-born, SF-based tech entrepreneur who started in gaming and Nokia’s early app ecosystem, founded doctor-finder startup BetterDoctor (later rolled into a 500-person PE platform), and now leads …

#15. Ari Tulla, CEO & Co-Founder of Elo Health

In this conversation, Ari Tulla, CEO and Co-founder of Elo Health, shares his journey from Finland to Silicon Valley and discusses the transformative approach of Elo Health in the nutrition space. He emphasizes the importance of personalized nutrition through the integration of AI, biomarkers, and …

Targeting Gen Z and 40-Year-Olds With One Health Brand

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ari Tulla, CEO and Co-Founder of Elo Health, a smart nutrition company pioneering the concept of "food as medicine" through personalized supplements, AI-driven insights, and at-home blood testing. Elo Health is bui…

Wisdom From Wizards #286: Dominate one market or pursue multiple?

We recently worked with Ari Tulla, CEO at Elo Health. Here we discuss whether it is smarter to dominate one market or spread yourself thin across many. Ari makes a clear case for focus. Rather than trying to be competitive everywhere, he chooses to win decisively in one market. For him, the US is …

Localize your product or unify under a global standard? | Ep 331

We recently collaborated with Ari Tulla, CEO at Elo Health. Here we discuss whether to localize your product for every region or unify under a global standard and why. Ari shares how most companies overcomplicate expansion. Instead of fragmenting across markets, he emphasizes dominating one large …

[17] Prevention’s 15:1 Funding Gap, Food As Medicine, & Smart Nutrition | Ari Tulla of Elo Health

In this episode of the Wellness Founders Podcast, host Jordan Carroll speaks with Ari Tulla, CEO and co-founder of Elo Health. They discuss the importance of preventive health, Ari's personal journey that led him to focus on nutrition as medicine, and the challenges of building a business in the he…

Ari Tulla - On Scale, Focus and Finland’s AI Bet

In this sixth episode of AVANTO, Ari Tulla speaks from San Francisco. Ari is Co-founder and CEO of Elo Health, formerly at Nokia in Silicon Valley, founder of BetterDoctor, early investor in Oura, Verda, Donut Lab, and Verge, and LP in Lifeline Ventures and ByFounders. He brings a perspective no …

Win market share in a declining industry or hold steady in a booming one? | Ep 366

Would you rather win market share in a declining industry or hold steady in a booming one? That's the question we recently discussed with Ari Tulla, CEO at Elo Health. Ari shares a simple but powerful answer: find the wave. As a surfer and rock climber, he knows effort matters, but direction matt…

Ari Tulla (Elo Health) on Personalization, Data, and Scaling Smarter

In this episode of the Ecommerce Leader Series, we sit down with Ari Tulla, Founder & CEO of Elo Health, to explore what it truly takes to build a data-native, personalized consumer brand in today’s competitive landscape. From precision nutrition to scaling a modern subscription business, Ari shar…

How AI will change healthcare: where founders should build | Ari Tulla, Elo Health | Healthier Ep 13

Free founder playbook every Friday: https://healthierco.com Ari Tulla is a serial health founder and angel investor. He runs Elo Health, a profitable personalised supplement company, and has spent 15 years writing small cheques into founders he believes in. Ari thinks healthcare is the most impac…