# Andrea Kayal
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Top podcast episodes featuring andrea kayal.
99. The Marketer's Perspective with Andrea Kayal
In this episode of the Sales Code Leadership Podcast as Kevin is joined by Andrea Kayal to talk about the marketing perspective of revenue.The fundamental purpose of marketing is revenue, so while Andrea has never held a sales role, she is uniquely positioned to shed light on how the two functions …
E50: Improving Your CAC-to-LTV Ratio with Help Scout CRO Andrea Kayal
Andrea Kaya from Help Scout joins Topline to discuss the shift from growth at any cost to profitable efficient growth (PEG) and shares tips on how to tackle churn and improve your CAC-to-LTV ratio. The group also discusses the latest revenue attainment data from Pavilion's March Pulse Report. Want…
TOPLINE HOTLINE: What creative initiatives can I implement to secure a better Q2?
In today's Topline Hotline, Sam, AJ, and Andrea Kayal of Help Scout discuss a question from a new CRO who is concerned about missing Q1 revenue after being in the role for 7 days. They explore the reasons for the concern and the impact of a Q1 miss in recurring revenue businesses, as well as strate…
Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job… and How and When To Find it Out
Welcome back to The Get! It's Season 6 and the theme this season is 'The Race to Reduce Risk in CMO Recruiting.' We look at risk from the perspective of hiring and the perspective of getting hired.
In this first episode, host Erica Seidel shares:
How CMO candidates can find out what they need to f…
The Race to Reduce Risk in CMO Recruiting: Highlights from Season 6 of The Get
In this episode of The Get, we highlight key insights from this season of The Get, which is all about the race to reduce risk in CMO recruiting. Host Erica Seidel and her guests delve into the intricacies of how CEOs and CMOs at B2B SaaS companies can make more-informed decisions before saying yes …
The Invisible Line Between VP and C-Suite Success with Andrea Kayal
Andrea Kayal, a seasoned go-to-market leader with experience as both a CMO and CRO, shares her unique perspective on bridging the gap between marketing and sales functions while making the transition to C-Suite leadership. Having worked across some of the fastest-growing B2B SaaS companies, Andrea …
CRO Stories: Capital Allocation Tactics with CMO-Turned-CRO Andrea Kayal
Andrea Kayal kept finding herself doing the CRO's job from the CMO seat. She was already building the revenue strategy, negotiating budgets across departments, and trying to make sense of how marketing, sales, and customer success should work together. So she made the jump. Now at Help Scout, she r…
Modern CRO Leadership: Navigating Trust and Competition
Episode #305:
Andrea Kayal, Chief Revenue Officer at Help Scout, shares how alignment, trust, and customer centricity drive sustainable growth. She explains why marketing must own trust-building, how product supports revenue creation, and why strong service-level agreements eliminate friction acro…
Why Customer Support Is Your Most Underrated Revenue Driver with Andrea Kayal
Join RevUP Academy: https://bit.ly/4wRZDuY
In this episode, Andrea Kayal, CRO at HelpScout, shares insights on how a small team manages a large customer base, the role of AI in customer support, and strategies for revenue growth through customer success and customer support.
Chapters
00:00 Introdu…
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