# Andrea Brimmer
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Top podcast episodes featuring andrea brimmer.
The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)
Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?
In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern mark…
Legends and Chaos from NWSL Championship Weekend!
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Gotham FC and the Spirit may be the main event this NWSL Championship weekend, but this was its own kind of show — a wild, joyful mix of women’s sports celebration, real talk, empowerment, and pure party energy. Our first LIVE pod at the Ally House in San Jose brought Julie and Abby t…
‘Thank You For Blinking’ with Andrea Brimmer
Andrea Brimmer, Chief Marketing and Public Relations Officer for Ally Financial, joins Sarah to talk about the company’s groundbreaking 50/50 Pledge to reach equal spend in media across men's and women's sports, (and why folks need to see ROI differently in the two spaces), her favorite “I told you…
Andrea Brimmer and Ally Deliver on 50/50 Pledge
Cari and Jemele are recording from the Business of Women's Sports Summit, where they sat down with Andrea Brimmer, Ally's Chief Marketing and PR Officer. Andrea had a historic announcement to make about the company’s “50/50 pledge.” Plus, Cari shares her favorite numbers of the week: 4, 5, 6, 15, 1…
Getting To The But with Andrea Brimmer
Sarah sits down with Ally CMO Andrea Brimmer at the Deep Blue Business of Women’s Sports Summit to get an update on Ally’s 50/50 pledge and discuss the future of women’s sports. They chat about how to keep fans from getting priced out, how to validate sponsors and partners who have been there from …
Four AI Moves Every Bank Marketer Needs Now
If you earned your marketing degree more than five years ago, you are already playing catch-up. Most banks are mailing in their response to AI.
I break down the four AI moves the best banking marketers are running now: targeting that finds micro-cohorts of one, personalization built around the c…
Bank Shot: How Ally Is redefining finance for the digital generation
In this episode of The Speed of Culture podcast, Matt Britton sits down with Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, live from the POSSIBLE conference in Miami. Andrea discusses how Ally established itself as the original digital disruptor during the great fi…
The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer
For a channel expected to rake in $5.3 billion between 2026 and 2030, a logo on a jersey isn't enough anymore. On this episode of the Digiday Podcast, Ally Bank CMO Andrea Brimmer breaks down the anatomy of a sports marketing deal and why emerging media is Ally's next bet.
She Licensed NASA Tech in College. Then She Quit Finance | Andrea Brimmer, Rivida
Andrea Brimmer grew up on a farm outside Sacramento, went to college planning to become a lawyer, and left a stable job in wealth management to run a company she'd started while she was still a student. Today Rivida uses NASA-licensed filtration to pull ammonia out of agricultural wastewater and ha…
Why Ally Financial combined tech, PR and marketing under one leader—and how it enables new speed to market
Ally Financial underwent a major reorganization in the last year to support its strategic pivot toward positioning the consumer bank as an everyday banking brand, while also speeding up decision-making and reducing unnecessary processes. Chief Marketing and PR Officer Andrea Brimmer breaks down the…
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